Fashion Merchandising and Management
Fashion Merchandising and Management at Lasell
A B.A. in Fashion Merchandising and Management major prepares you with the knowledge and skillsets for leading business operations in the fashion industry.
Through industry-oriented projects, you will apply all elements of merchandising, marketing, and management of the fashion enterprise. Topics include retail and wholesale, visual and digital merchandising, supply chain logistics, and omnichannel operations — with an emphasis on strategic management for optimized business results.
Program Features
- Earn industry-recognized certificates as part of your coursework through HubSpot, National Retail Federation, and more.
- Gain professional experience through internships; sites have included New Balance, TESstylist, and NewStore among many others.
- Travel to NYC to visit fashion corporate offices and showrooms; study abroad with international fashion institutions.
- Volunteer and work in local fashion events, like Boston Fashion Week.
- Learn from experienced faculty who are seasoned professionals, opening doors to the industry.
- Work with a real company and its executives during the Capstone experience.
What You'll Learn
From your first day, you’ll take courses in your major and advance towards graduation with a yearly plan. Not sure what classes to take? We’ll help you create the perfect plan.
Learning Outcomes
- Develop an awareness of aesthetic and style, yielding a 'trained eye' for the fashion industry.
- Understand and develop merchandising strategies, both visual and digital.
- Leverage analytics skills to make strategic merchandising decisions, including merchandise planning, control, allocation, and buying.
- Demonstrate fashion forecasting and analysis ability, understanding the role of data analytics and trend forecasting insights.
- Assess the challenges of sourcing, supply chain management, and elements of the fashion system’s value chain, considering issues that impact it, including sustainability.
- Work collaboratively with peers and industry professionals in the design, execution, and presentation of a Capstone project.
For a complete list of courses and learning outcomes, view the Academic Catalog >>
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Career Success in the Fashion Industry
Lasell’s program in Fashion Merchandising and Management prepares students for careers in eCommerce Merchandising, Showroom Management, Retail Operations, Product Development, Inventory Control, and more.
Our students have interned with:
- Karhu
- NewStore
- TESstylist
- New Balance
- KB Fashion Productions
- Wayfair
- Marc Jacobs
Our alumni work for:
- The TJX Companies, Inc.
- Nic+Zoe
- PUMA Group
- Rue Gilt Groupe
- Converse
- Wolverine Worldwide
- Ann Inc.