Footwear Design and Development Certificate is a 13-week professional certificate comprised of 4 courses that provide students with a comprehensive overview of the footwear industry while developing the necessary skills that lead to successful product design. Industry partners and instructors with extensive experience in design, materials, and production of footwear will provide key elements from concept through marketing in creating functional and fashionable shoes for contemporary consumers.
Who should earn this certificate?
- Clothing designers, merchandisers, shoe designers, and accessory designers who want to expand their understanding of shoe design, marketing and production
- Students and job seekers who want to update their portfolio to include provocative design boards using cutting-edge tools, materials and color development.
Learn about all phases of footwear design and production from introduction to design processes, to biomechanics, best practices, and trends and market analytics all lead to a holistic understanding of how the industry works. Upon completion of the certificate, students with design experience will have adapted their skill set to include a unique area of product design. Students without design experience will acquire an important foundation of the major components of shoe design, production and marketing.
The curriculum is designed to provide both fashion design students and those with no design experience with the fundamentals of shoe design and development.
Beginning with basic design processes, students will focus on developing a solid foundation of shoe design ability. History, vocabulary, biomechanics, sketching, brief creation, materials selection, pattern making techniques and construction systems will lead to the creation of digital collections, which will be critiqued by footwear industry professionals. Presentation and storytelling skills will be introduced. Students must have a basic understanding of design processes using the elements and principles and a sound understanding of Adobe Illustrator and Photoshop.
Balancing footwear design criteria against form, function and performance is one of the most important elements to consider in creating a successful shoe. Appropriate material choices for uppers and soles need to reflect comprehensive research of consumer and end use purpose to assure fit, shape, style and comfort. Costing and sourcing factors also play a pivtol role in selecting resources. This course will introduce students to a wide variety of upper and sole materials, their performance attributes, manufacturing best practices of these resources, and strategies for making wise choices. Additionally, the use and application of color will be examined through a global lense to evaluate the influence color is having in the rise of the contemporary shoe market.
Production Management, you’ll learn how footwear goes from Brief to Box while thinking about the development process through multiple different lenses, including fit, function, profitability, sustainability, manufacturability, delivering product on time, and on design. Understanding manufacturing processes, production pattern making, material usage and regulations, factory placement, sustainability and analysis of product costing is imperative in making creative design decisions. This course will introduce shoe designers to key factors that have a direct impact on the production and distribution of footwear products. In 3 short weeks, you’ll have a comprehensive view of footwear development and the ability to think critically about development-related issues and solutions, and some tangible takeaways to improve your career interview portfolio..
This course is designed to enhance forecasting ability through a combination of “pulsepoint” research, analysis, and presentation. Examining techniques for interpreting the social and cultural influences on footwear facilitates the ability to recognize and predict trends in the global market. Storytelling within the context of brand representation will be explored through marketing strategies such as; social media, special events, public relations and advertising. Market analysis will include understanding the consumer, the competition, and the retail landscape.
How to Register
This non-credit certificate requires digital skills to be in place before taking FASH910 - Shoe Design Basics. Students who need a foundation in digital technical skills will need to take a 2-week Adobe Illustrator and Photoshop course titled: FASH920 - Beginner Adobe Illustrator & Photoshop.
It takes just 10 minutes to register online. Admission documents are not required.
|Jun. 1- July 5||FASH910||Shoe Design Basics||$695||Mike Friton|
|July 6 - July 26||FASH911||Materials & Color||$495||Kathleen Greevers|
|May 4 - 31||FASH912||Production Management||$595||Elizabeth Brock-Jones|
|July 27 - Aug. 16||FASH913||Trends Analysis & Marketing||$495||Kathleen Greevers|
About the instructors
Elizabeth Brock-Jones is currently an Innovation Footwear Developer at Nike where she’s worked for the past 6.5 years. During that time, she’s worked with Nike Sportswear, Special Projects, Global Express lane and Fuel teams on projects that range from sandals, boots, ACG, running and the entire Off-White x Nike: The Ten collection. Elizabeth also teaches for the University of Oregon Sports Product Management Program based in Portland, OR, and Lasell University. Prior to starting at Nike, Elizabeth received her BS in Kinesiology from Iowa State, as well as an MS in Biomechanics from the University of Tennessee and an MBA in Sports Marketing from the University of Oregon.
For over 30 years, Mike Friton worked at Nike's prestigious "Innovation Kitchen" where he designed and patented over 20 Nike designs, including iconic models such as Nike Presto and Nike Woven. After leaving Nike in 2009, Friton founded his own company, Friton Design. Friton Design is a creative incubator for innovative footwear design and product development. The mission is to leverage a passion for creativity in athletic shoe design to a broader spectrum of product development. Friton explores universal design principles and applies them in innovative ways to create radically different and uniquely functional new products.
Friton's extensive knowledge and hands-on expertise with high quality demand products has been successfully applied to a variety of goods and industries worldwide. In addition to his superior functionality expertise, he has experience in all facets of product design, product development, prototype making, pattern engineering & grading, CAD modeling, tech packs, small scale local production, factory sourcing and material sourcing.
Kathleen Grevers leads the footwear certificate program and teaches sustainability and ethical standards within the fashion industry. Outside of Lasell University, she is the Director of Education for Fashion Revolution USA and leads international academic programming of footwear, automotive, and fashion design development through her consulting company, Seemore Global.
Kathleen received her bachelor’s degree with a concentration of Textile, Design, and Marketing from the University of Rhode Island and her master’s concentration of International Relations from Northeastern University.