Footwear Design and Development Certificate is a 13-week professional certificate comprised of 4 courses that provide students with a comprehensive overview of the footwear industry while developing the necessary skills that lead to successful product design. Industry partners and instructors with extensive experience in design, materials, and production of footwear will provide key elements from concept through marketing in creating functional and fashionable shoes for contemporary consumers.  

Who should earn this certificate?

  • Clothing designers, merchandisers, shoe designers, and accessory designers who want to expand their understanding of shoe design, marketing and production
  • Students and job seekers who want to update their portfolio to include provocative design boards using cutting-edge tools, materials and color development.

Skill-based approach

Learn about all phases of footwear design and production from introduction to design processes, to biomechanics, best practices, and trends and market analytics all lead to a holistic understanding of how the industry works. Upon completion of the certificate, students with design experience will have adapted their skill set to include a unique area of product design. Students without design experience will acquire an important foundation of the major components of shoe design, production and marketing.


The curriculum is designed to provide both fashion design students and those with no design experience with the fundamentals of shoe design and development.

Shoe Design Basics
0 credits
Materials and Color
0 credits
Production Management
0 credits
Trend Analysis and Marketing
0 credits

How to Register

This non-credit certificate requires digital skills to be in place before taking FASH910 - Shoe Design Basics. Students who need a foundation in digital technical skills will need to take a 2-week Adobe Illustrator and Photoshop course titled: FASH920 - Beginner Adobe Illustrator & Photoshop.

 It takes just 10 minutes to register online. Admission documents are not required.

Nov. 16 - Dec. 20

Jun. 7 - Jul. 11

FASH910 Shoe Design Basics  $695 Mike Friton

Jan. 4 - Jan. 24

Apr. 26 - May 16

FASH911 Materials & Color $495 Kathleen Grevers

Oct. 19 - Nov. 15

Mar. 15 - Apr. 18

FASH912 Production Management   $595 Elizabeth Brock-Jones

Jan. 25 - Feb 14

May 17 - Jun. 6

FASH913 Trends Analysis & Marketing  $495 Kathleen Grevers



About the instructors

Elizabeth Brock-Jones

Elizabeth Brock-Jones is currently an Innovation Footwear Developer at Nike where she’s worked for the past 6.5 years. During that time, she’s worked with Nike Sportswear, Special Projects, Global Express lane and Fuel teams on projects that range from sandals, boots, ACG, running and the entire Off-White x Nike: The Ten collection. Elizabeth also teaches for the University of Oregon Sports Product Management Program based in Portland, OR, and Lasell University. Prior to starting at Nike, Elizabeth received her BS in Kinesiology from Iowa State, as well as an MS in Biomechanics from the University of Tennessee and an MBA in Sports Marketing from the University of Oregon. 

Mike Friton

For over 30 years, Mike Friton worked at Nike's prestigious "Innovation Kitchen" where he designed and patented over 20 Nike designs, including iconic models such as Nike Presto and Nike Woven. After leaving Nike in 2009, Friton founded his own company, Friton Design. Friton Design is a creative incubator for innovative footwear design and product development. The mission is to leverage a passion for creativity in athletic shoe design to a broader spectrum of product development. Friton explores universal design principles and applies them in innovative ways to create radically different and uniquely functional new products.

Friton's extensive knowledge and hands-on expertise with high quality demand products has been successfully applied to a variety of goods and industries worldwide. In addition to his superior functionality expertise, he has experience in all facets of product design, product development, prototype making, pattern engineering & grading, CAD modeling, tech packs, small scale local production, factory sourcing and material sourcing.

Kathleen Grevers

Kathleen Grevers leads the footwear certificate program and teaches sustainability and ethical standards within the fashion industry. Outside of Lasell University, she is the Director of Education for Fashion Revolution USA and leads international academic programming of footwear, automotive, and fashion design development through her consulting company, Seemore Global.

Kathleen received her bachelor’s degree with a concentration of Textile, Design, and Marketing from the University of Rhode Island and her master’s concentration of International Relations from Northeastern University.