Catharine Weiss, Ph.D.

Degrees:

• Ph.D., Interdisciplinary, Research: The Ethics of Neuromarketing, Salve Regina University, RI
• M.S. Management, Lesley University, MA
• B.S. International Studies, Marymount, NY/Northeastern

Courses Taught:

• FASH211 Fashion Retail Management and Operations
• FASM310 Digital Marketing
• FASH307 Fashion Brand Management and Promotions
• FASH406 Global Retailing
• Fash407 Supply Chain in Fashion
• FASH427 Fashion Media and Merchandising Capstone
• Fash798 Graduate Problem of Practice

Biography:

Catharine worked in the fashion industry for over 15+ years for such companies as Liz Claiborne, Gucci, Ferragamo, Brahmin, the Museum of Fine Arts, and Priscilla of Boston. She started her fashion career in modeling at age 16 working in Boston and eventually New York. Her resume includes national commercials, runway, editorial and showroom. Working her way into corporate roles, she eventually moved into Sales and Marketing Management.  Her entrance into academia was deliberate with the hopes of sharing her knowledge and energy with students. For over 18+ years, she has taught Marketing, Management, and Fashion. As both an academic and practitioner, she brings industry specific knowledge into the classroom.  
As an editor and author, she serves on the editorial board for Fashion, Style and Popular Culture, an Intellect, UK publication. She is a frequent reviewer for Intellect, Bloomsbury, Routledge, Goodheart-Willcox and Laurence King. She has presented at several conferences and continues her academic research in business technology. She serves as the faculty advisor for the NRFSA and acts as the liaison for the National Retail Federation, a national organization that Lasell is a founding member of. She also manages the American Marketing Association on campus and supports the DECA Collegiate club. Curricular projects in progress are the exploration and integration of new technologies into the curricula, managing the Graduate Business program, and developing corporate partnerships. She welcomes any networking opportunities for students.

Catharine's teaching philosophy stems from Lasell’s Connected Learning values.

“I like to bring current and relevant knowledge of the industry into the classroom. My students thoroughly engage with hands on group projects based on contemporary and hypothetical case studies. The projects involve interactive strategic planning and open discussion. I encourage students to think on their feet with both practical and innovative ideas. Their education has a skill-based value once they enter the workforce.”