B.A. in Fashion Media and Marketing
Fashion Media and Marketing at Lasell
A B.A. in Fashion Media and Marketing from Lasell prepares you for all aspects of professional fashion story-telling, from content development to complex multi-media strategies. You will develop a comprehensive understanding of communication in the fashion industry using diverse approaches, platforms, channels, and technologies.
Program Features
- Earn industry-recognized certificates as part of your coursework through HubSpot and Google Academy.
- Gain professional experience through internships; sites have included New Balance, TESstylist, and NewStore among many others.
- Travel to NYC to visit fashion corporate offices and showrooms; study abroad with international fashion institutions.
- Volunteer and work in local fashion events, like Boston Fashion Week.
- Learn from experienced faculty who are seasoned professionals, opening doors to the industry.
- Partner with a company through the Senior Capstone to develop and pitch strategic business solutions to executives; partners have included Wayfair and Sperry.
What You'll Learn
From your first day, you’ll take courses in your major and advance towards graduation with a yearly plan. Not sure what classes to take? We’ll help you create the perfect plan.
Learning Outcomes
- Develop an awareness of aesthetics and style, yielding a trained ‘eye’ for the fashion industry.
- Demonstrate fashion forecasting and analysis ability.
- Apply marketing principles, research, theory, and practice within the fashion industry.
- Develop brand strategies across various communication channels for products and services.
- Design, coordinate, implement, and manage promotional plans.
- Work collaboratively with both peers and industry professionals as demonstrated in a Capstone project.
For a complete list of courses and learning outcomes, view the Academic Catalog >>
|
Career Success in the Fashion Industry
Lasell’s program in Fashion Media and Marketing prepares students for careers in Talent Relations,
Fashion Event Production, Digital Media, Branding and Advertising, Marketing, Public Relations, and more.
Our students have interned with:
- Karhu
- NewStore
- TESstylist
- New Balance
- KB Fashion Productions
- Wayfair
- Marc Jacobs
Our alumni work for:
- The TJX Companies, Inc.
- Nic+Zoe
- PUMA Group
- Rue Gilt Groupe
- Converse
- Wolverine Worldwide
- Ann Inc.