Marketing
The Marketing Major at Lasell has a professional focus, rooted in Connected Learning, that seeks to educate students by promoting self-expression, academic exploration and critical thinking in academic, civic, and career-relevant areas.
- The bachelor in marketing curriculum introduces students to all the major marketing trends, including marketing research techniques and demographic studies, as well as business law and ethics, international marketing, nonprofit marketing, product marketing and service marketing. Students in the Marketing major learn a broad range of transferable skills, and gain strong competence in critical thinking and hands on business experience.
- The Marketing degree program is accredited by ACBSP for student-driven research and excellence in teaching in the functional areas of business.
- Lasell's School of Business has degree programs in Accounting, Business Management, Entrepreneurship, Esports and Gaming Management, Event Management, Finance, Hospitality Management, Human Resource Management, Marketing, Professional Sales, Resort and Casino Management, Sport Management, and Supply Chain Management.
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Lasell University's business programs have been recognized by Colleges of Distinction for excellence. Lasell actively prepares students to thrive outside the classroom in professional settings.
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Programs
- Accounting
- Business Management
- Entrepreneurship
- Esports and Gaming Management
- Event Management
- Finance
- Hospitality Management
- Human Resource Management
- Marketing
- Professional Sales
- Resort and Casino Management
- Sport Management
- Supply Chain Management
- MBA
- M.S. in Human Resources
- M.S. in Management: Management
- M.S. in Management: Hospitality & Event Management
- M.S. in Marketing
- M.S. in Organizational Leadership
- M.S. in Project Management
- M.S. in Sport Management
- M.S. in Sport Management: Athletic Administration
- M.S. in Sport Management: Parks & Recreation
- M.S. in Sport Management: Sport Leadership
- M.S. in Sport Management: Sport Tourism & Hospitality Management
- Faculty
- Career & Internship Opportunities
- School of Business Day
- Accreditations
- Small Business Institute
- 5th Year Option