Marketing
The Marketing Major at Lasell has a professional focus, rooted in Connected Learning, that seeks to educate students by promoting self-expression, academic exploration and critical thinking in academic, civic, and career-relevant areas.
- The bachelor in marketing curriculum introduces students to all the major marketing trends, including marketing research techniques and demographic studies, as well as business law and ethics, international marketing, nonprofit marketing, product marketing and service marketing. Students in the Marketing major learn a broad range of transferable skills, and gain strong competence in critical thinking and hands on business experience.
- The Marketing degree program is accredited by ACBSP for student-driven research and excellence in teaching in the functional areas of business.
- Lasell's School of Business has degree programs in Accounting, Business Management, Entrepreneurship, Esports and Gaming Management, Event Management, Finance, Hospitality Management, Human Resource Management, Marketing, Professional Sales, Resort and Casino Management, Sport Management, and Supply Chain Management.
School of Business Faculty
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Matthew Reilly, Ed.D. Dean of the School of Business, Assistant Professor of Marketing Area of Expertise: marketing, customer service, banking, communications |
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Jeffrey P. Corcoran, M.S./M.I.S. Associate Professor of Management Area of Expertise: information technology, information systems, ecommerce |
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Janet Huetteman, M.B.A. Assistant Professor of Marketing Area of Expertise: branding, customer experience, advertising, communications |
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Bruce McKinnon, M.B.A. Assistant Professor of Entrepreneurship Area of Expertise: growing start-ups commercialization, operations |
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Siddarth Mobar, M.B.A., CHE Assistant Professor of Hospitality and Event Management Area of Expertise: hotel operations, finance, acquisitions, development, franchise, re-positioning |
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Donna Scipione, M.S. Assistant Professor of Accounting Area of Expertise: accounting, tax, audit |
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Dina Tanvuia, M.S. Program Chair of Hospitality and Event Management, Associate Professor of Hospitality and Event Management Area of Expertise: resort and casino management, operations |
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Anh Le Tran, Ph.D. Professor of Economics and Management Area of Expertise: economic development, international trade policy |
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Eric Turner, M.B.A. |
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Nancy Waldron, Ph.D. Program Chair of Business, Associate Professor of Marketing Area of Expertise: management, banking, manufacturing, marketing, entrepreneurship |
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Martin Walsh, Ph.D. Associate Professor of Management Area of Expertise: management, international business, international economic policy, managerial entrepreneurship, entrepreneurship |
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Robert Zuar Visiting Assistant Professor of Accountancy |
Request more information about the Marketing Major:
Lasell University's business programs have been recognized by Colleges of Distinction for excellence. Lasell actively prepares students to thrive outside the classroom in professional settings.
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Programs
- Accounting
- Business Management
- Entrepreneurship
- Esports and Gaming Management
- Event Management
- Finance
- Hospitality Management
- Human Resource Management
- Marketing
- Professional Sales
- Resort and Casino Management
- Sport Management
- Supply Chain Management
- MBA
- M.S. in Human Resources
- M.S. in Management: Management
- M.S. in Management: Hospitality & Event Management
- M.S. in Marketing
- M.S. in Organizational Leadership
- M.S. in Project Management
- M.S. in Sport Management
- M.S. in Sport Management: Athletic Administration
- M.S. in Sport Management: Parks & Recreation
- M.S. in Sport Management: Sport Leadership
- M.S. in Sport Management: Sport Tourism & Hospitality Management
- Faculty
- Career & Internship Opportunities
- School of Business Day
- Advisory Board
- Accreditations
- 5th Year Option
