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School of Business

Janet Huetteman, MBA

professor

Office: 23 Maple Street, Office #5

Tel: 617-243-2419

Email: JHuetteman@lasell.edu

Pronouns: She/her

Degrees:

  • MBA in Marketing at Fairfield University, 2011
  • B.A. in Psychology at Boston College, 1984

Biography:  

Areas of Expertise: Branding, Customer Experience, Change Management, Six Sigma, Marketing, Research, Strategy, and Communications

Description: High-energy collaborator, customer-centric, highly-adaptive, interactive, engaging and motivating. Capable of working globally at all levels of management.

Janet Huetteman is a management consultant focused on helping clients establish, revitalize and position their company and associated teams to drive competitive growth. Janet utilizes proprietary tools, methods and models to identify opportunities for growth and performance issues to build an organizational roadmap for change.

Janet has a wide range of skills to serve clients including leadership facilitation and coaching, change management, Six Sigma quality, custom research, and strategy development. She has been in management consulting since 1995 helping companies such as GE, Raytheon Company, Ricoh Corporation, First Union, Fairfield County Bank, Wahlstrom Group (IPG), Fairfield University, and various small businesses in non-profit and emerging growth markets.

As a consultant to GE, Janet led the global change initiative to enhance the strategic contribution of 500+ marketing and communications professionals and drive consistent utilization of the GE brand among these ambassadors. This included the development and facilitation of global best-practice sharing and training events, e-learning and on-line collaboration, as well as authoring the MarComm Toolkit, Executive Team Toolkit, online Six Sigma Toolkit for Marketing, and the on-line Acquisition Integration Framework.

Before consulting, Janet held a series of marketing and communications management positions with GE. At GE Investments, she spearheaded the direct-to-consumer launch of the GE Funds, building the broker/dealer network, and supporting asset-management sales efforts to institutions and plan providers. At GE Supply, Janet led the brand positioning, advertising, public relations, and direct marketing efforts for 100+ retail branches. She began her career with GE Corporate in 1989 to support Jack Welch’s company-wide “boundaryless” sales initiative. Prior to GE, Janet held management positions in advertising, publishing and marketing research.

Janet earned her MBA in Marketing at the Dolan School of Business, Fairfield University and is a member of the Beta Gamma Sigma International Honor Society. She received her B.A. from Boston College in Psychology, Marketing and Fine Arts. She is an Associate Professor of Marketing at Lasell University and has been adjunct Professor of Marketing at NYU SCPS Integrated Marketing Master’s program and Fairfield University's Dolan School of Business. She is a frequent guest speaker at client forums and industry organizations, and is now speaking in academic forums on subjects such as online teaching effectiveness and the Brand Admiration Model (BAM) she has developed.

Courses:

  • BUSS 322 Marketing Communications
  • BUSS 313 Business Negotiations
  • BUSS 220 Marketing

About Me:
In my classes, you will not only learn about the subject at hand by applying the principles in an interactive way, but you will also practice skills to prepare you for business as a strategic thinker and solid team player.