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School of Business

Bruce McKinnon, M.B.A.

Bruce McKinnon

Office: 26 Maple

Tel: 617-243-2023



  • MBA Harvard Business School, Cambridge, MA
  • AB, cum laude, Harvard College, Cambridge, MA


  • BUSS231 Entrepreneurship & Venture Creation
  • BUSS 425 Special Topics in Entrepreneurship (Capstone)
  • MBA714 Entrepreneurial Strategies
  • MGMT707 Operations Strategy
  • BUSS 337 Managing the Growing Company
  • BUSS 224 Organizational Behavior
  • BUSS 330 Managing Change
  • MBA716 Global Strategy for Continual Success
  • BUSS101 Contemporary Issues in Business

Professor Bruce McKinnon’s professional background has been as a visible GM/COO/CEO in several start-ups, re-starts, turnarounds and family owned companies. His “sweet spot” is to commercialize, scale and make profitable the dreams and ideas of entrepreneurs.

His leadership style is profiled in a popular Harvard Business School case study which incidentally is his preferred Teaching & Learning method.

Professor McKinnon has had leadership roles in industries undergoing rapid transformation such as in the launch of cell phones, cable TV, software development, digital printing and distribution, and at a large law firm.

Professor McKinnon combines strategic thinking and operational discipline with a focus on the Customer Experience. Some of the clients that he has worked with and advised to include: Warner Brothers, Cingular Wireless, Choate, Hall & Stewart, Wall Street Journal, Viacom Inc., Bloomberg, AMC Networks, and Dun & Bradstreet.

He has been hands-on with clients ranging from urban high schools to helmet designers. With a passion for football and athletics, he was a Massachusetts high school football official for three years and is the long-running President of the Boston Latin School Varsity Club.

At Lasell, Professor McKinnon teaches courses in Organizational Behavior, Change Management, and Growing Companies. He is actively involved with students in developing and mentoring them, and is also an active member of the Small Business Institute at Lasell.

Professor McKinnon received his AB cum laude from Harvard College and an MBA from Harvard Business School.

His personal motto is “Actions speak louder than words.”