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Lasell University
Lasell University

School of Communication & the Arts

B.A. in Radio and Video Production

Radio and Video Production

Radio and Video Production at Lasell

The Radio and Video Production major prepares media literate, digitally adept graduates to pursue careers such as producer, director, videographer, editor, studio technician, and disc jockey. By blending theoretical perspectives with hands-on learning, the program immerses students in the study of digital media production in field and studio. 


Program Features

The program features many extracurricular opportunities to give students leadership/team experience and portfolio material. These experiences include:

  • Opportunities for students to apply their knowledge in student media outlets including Lasell Community Television (LCTV) and WLAS radio.
  • The program culminates with students completing at least one required internship and a capstone experience in which they develop a digital portfolio to showcase their undergraduate projects and skills. 
  • Students are required to do at least one internship and encouraged to study either abroad or domestically.

What You'll Learn

From your first day, you’ll take courses in your major and advance towards graduation with a yearly plan. Not sure what classes to take? We’ll help you create the perfect plan. 

Learning Outcomes

The following learning outcomes delineate what we strive for students to achieve when they complete a major program of study in Radio and Video Production:

  • Communicate clearly and effectively with diverse audiences through writing, oral and non-verbal methods in styles demanded by platform and discipline.
  • Critically analyze the content, functions, effects and ethics of media in a diverse, global society.
  • Formulate applied communication research questions and employ quantitative or qualitative methods to gather, analyze, and share findings.
  • Employ tools and technology within industry standards to plan and implement communications to achieve strategic public relations objectives and evaluate results.
  • Identify and articulate one’s skills, strengths and experiences relative to public relations career goals, and identify areas necessary for professional growth.

For a complete list of courses and learning outcomes, view the Academic Catalog >>


Accelerated Master's Program

Save time and money — earn your graduate degree in just 1 year with the Accelerated Master's program. Learn more and how to apply >>

Undergraduate alumni return to Lasell for second (or third!) degrees 
Read their stories >>

Career Success in the Radio and Video Production Industry

Our students have interned with:

  • Viacom
  • Converse, Inc.
  • Dunkin Brands, Inc.
  • Madison Square Garden
  • Reebok Global Headquarters
  • The Boston Celtics
  • The New England Patriots
  • The Boston Globe
  • The Boston Hearld
  • iHeart Media

Our alumni work for:

  • Publicist
  • Media liaison
  • Public affairs officer
  • Community relations coordinator
  • Media planner
  • Speech writer
  • Press secretary
  • Corporate communications director
  • Event coordinator
  • PR account executive

Request more information about the Radio and Video Production major:

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COM215 - Radio Production

Radio Production introduces students to the basics of radio production. Students learn announcing techniques, the fundamentals of microphones and sound mixing, as well as the skills to produce quality radio. The course also provides a general overview of the behind-the-scenes radio business and industry. Projects include a news announcement, radio interview, public service announcement, and a short music format radio show. Much of this class takes place outside of the classroom at the Lasell University Radio station. Finally, this course introduces students to the communication competency of speech.

COM217 - Video Production

Video Production introduces students to the basics of video production from an EFP (Electronic Field Production) perspective. Students will learn the functionality and art of digital videography and digital editing by completing a roll test, editing project, photojournalism package, and a TV commercial. The course will also examine the business of video production. Finally, this course introduces students to the competency of visual communication.

COM218 - Digital Video Editing

Digital Video Editing teaches students the basics of editing digital media using the popular software program Adobe Premiere Pro. The aesthetics of editing are also discussed and analyzed through screening various types of edited media. Projects for the course include editing TV commercials, news packages, movie scenes, and music videos. It is recommended that students have acquired basic computer skills prior to taking this class. Finally, this course introduces students to the competency of visual communication.

COM225 - Producing

Producing introduces students to the basics of TV producing.  Students learn the process of writing a pitch, proposal, treatment, and budget.  They  also learn the fundamentals of basic screenwriting and production scheduling, as well as managing cast, crew and vendor relationships.  The course also explores the roles of the casting director, location manager, production coordinator, and script supervisor.  The course concludes with a preview of the production team and the role of the line producer, unit production manager, production manager and assistant directors involved in managing the physical production process of producing a television show.  This course emphasizes the competency of writing and research.

COM304 - TV Studio Production

TV Studio Production introduces the fundamentals of television production in a TV studio environment. Students learn pre-production planning, live-to-tape directing, and participate in full television crew rotations to produce high quality PSAs and their very own TV show to be submitted to local access television.  Throughout the semester, students develop a variety of production skills from hands-on television studio operation.

COM312 - Digital Audio Production

Radio Production II brings students with basic radio production skills to a higher level of proficiency.  There is strong emphasis on radio as a digital medium and digital (nonlinear) audio editing with Adobe Audition.  Projects include editing music for radio play, writing and mixing radio commercials, creating a radio interview podcast, and the development of an Air Check radio demo for student portfolios.  Students also develop a deeper understanding of the radio business.  Prerequisite: COM 215.

COM313 - Digital Filmmaking

Video Production II takes students with basic video production skills to a higher level of expertise.  There is strong emphasis on pre-production planning, teamwork, lighting, sound and special effects.  The aesthetics of video production are also discussed by analyzing various film and video productions.  Projects include a special effects reel, television commercial, short documentary, and a short screenplay adaptation.  Throughout the semester, students develop a deeper understanding of the business of video production. Prerequisite: COM 217.

GRAP307 - Motion Graphics

In this course, students develop conceptual and visual problem-solving skills as they relate to motion studies and time-based art. Through demonstrations, studio sessions and critiques students create portfolio-quality animation and motion study projects.