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School of Communication & the Arts

B.A. in Interactive Design

UI Design Classroom

Interactive Design at Lasell

The B.A. in Interactive Design program prepares students to work in the rapidly evolving digital content production field. The program brings together design skills, interactive principles, new media literacy, branding, and product development into a single major.

Students will be career-ready for roles in interactive media including UX/UI design, digital content production, web and mobile development, and media management.

Program Features

  • Emphasizing interactive design and media production skills, the major focuses on User Interface (UI) and User Experience (UX) design.
  • Students will also learn the fundamental creative, media, and branding principles needed to prototype and create user-friendly workable designs.
  • The major covers the top skills needed for UX/UI Design: user interface design, design, UX wireframes, and interaction design and information architecture. Courses cover coding languages such as HTML. CSS, and JavaScript, as well as software such as Adobe XD, Figma, Adobe Photoshop, Adobe InDesign, and Adobe Illustrator.
  • The program culminates with students completing at least one required internship and a capstone experience in which they develop a digital portfolio to showcase their undergraduate projects and skills. 

Learning Outcomes

  • Use creativity and design thinking skills to be able to frame a problem, perform user research, create prototypes, and test results that results in a working solution.
  • Be able to critically evaluate and determine which visual media solution is the most effective for a target audience.
  • Effectively use interactive design tools, images, and writing to reach diverse audiences across different platforms with engaging messages and useable features.
  • Understand the influence and impact of media and how to use it ethically in a diverse and global society.

Students will be ready for careers such as:

  • UI developer
  • UX designer
  • Digital content producer
  • App developer
  • Digital product designer
  • Digital experience specialist








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