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School of Communication & the Arts

B.A. in Entertainment Media

Entertainment Media

Entertainment Media at Lasell

The B.A. major in Entertainment Media degree program prepares students for careers in advertising, communications, entertainment and social media. Entertainment Media students can launch successful careers with a strong base of skills from communication, business, legal studies, and English courses.

Students are prepared  to promote, publicize, critique, and write about various aspects of the entertainment industry, including movies, television, gaming, and online productions.


Program Features

  • A mix of courses in communications, digital media, and professional communication, as well as opportunities to apply their knowledge through student media outlets and publications provide a variety of education experiences. 

  • Students complete at least one required internship and a capstone experience in which they develop a digital portfolio to showcase their skills and abilities in the field of communication.

  • Entertainment Media majors have access to a multi-cam TV studio, green screen, post-production lab (equipped with Adobe CC including Premiere and AfterEffects), professional lighting and sound kits. 

What You'll Learn

From your first day, you’ll take courses in your major and advance towards graduation with a yearly plan. Not sure what classes to take? We’ll help you create the perfect plan. 

Learning Outcomes

  • Communicate clearly and effectively with diverse audiences through writing, oral, and non-verbal methods.
  • Critically analyze the content, functions, effects and ethics of media in a diverse, global society.
  • Formulate applied communication research questions and employ quantitative or qualitative methods to gather, analyze, and share findings.
  • Employ tools and technology within industry standards to plan, create, present, and evaluate professional communications.
  • Identify and articulate one's skills, strengths and experiences relative to communication career goals, and identify areas necessary for professional growth.

For a complete list of courses and learning outcomes, view the Academic Catalog >>


Accelerated Master's Program

Save time and money — earn your graduate degree in just 1 year with the Accelerated Master's program. Learn more and how to apply >>

Undergraduate alumni return to Lasell for second (or third!) degrees 
Read their stories >>

Career Success in the Entertainment Media Industry

The Entertainment major prepares media literate, digitally adept graduates to pursue careers in media, corporate communications, promotions and other communication fields. 

Our students have interned with:

  • Camera & jumbotron, TD Garden​
  • Content Writer, Giving Forward​
  • Podcast intern, Staples​
  • Production Assistant, WCVB​
  • Social Media intern, BVM sports​
  • PR intern, Kortenhaus Communications

Our alumni work for:

  • Kraft Sport Group
  • Marriott
  • CNBC, as a Video Editor
  • US Department of Transportation
  • MLB Network

 

 

 

 

 

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COM206 - Professional Communication

This course is designed to provide an understanding of the most important communication and career-related formats of professional writing, including power point presentations, memos, business letters, reports, brief speeches, instructions, newsletters and brochures. Special emphasis is given to various writing processes one must complete on a tight deadline for a business audience of peers, customers or employers. Prerequisite: ENG 102.

COM208 - Public Relations

In this course, students explore the evolution, theoretical basis for, and practice of professional Public Relations. Students review the history and current practices of Public Relations and examine the differences between PR and advertising; press relations and public affairs; promotions and news events; marketing and media placements. Students gain insights into the Public Relations function for corporations, high tech companies, government agencies, politics, education, the entertainment industry, sports, and non-profit institutions. Lectures, case studies, readings, group work, guest speakers, and class discussions focus on techniques useful in such areas as local and national publicity, special events, and community and government relations for organizations. Prerequisite: COM101

COM216 - Entertainment Media

A focus on the entertainment media industry requires making sense of the material that captures the audience's attention, influences culture, and provides enjoyment to mass media consumers. Course topics include the business of entertainment media, the production and distribution of media content, and multimedia convergence. Students in this course examine the multiple genres for the content of entertainment media, such as drama, comedy, reality TV, and gaming. Students learn how the entertainment industry works, captures the interests of contemporary audiences, and influences our culture and values. Prerequisite: COM 101. Formerly - COM302

COM225 - Producing

Producing introduces students to the basics of TV producing.  Students learn the process of writing a pitch, proposal, treatment, and budget.  They  also learn the fundamentals of basic screenwriting and production scheduling, as well as managing cast, crew and vendor relationships.  The course also explores the roles of the casting director, location manager, production coordinator, and script supervisor.  The course concludes with a preview of the production team and the role of the line producer, unit production manager, production manager and assistant directors involved in managing the physical production process of producing a television show.  This course emphasizes the competency of writing and research.

COM307 - Understanding Video Games

Understanding Video Games introduces students to the foundation, process, and impact of the video game industry.  Students evolve from merely riding the gaming highway to analyzing and deconstructing it.  The course pays particular attention to the history and breakthroughs in the technology, social and political impacts such as the ESRB, sex and violence in games, as well as past, present and future trends of the gaming market.

COM330 - Strategic Campaigns

This course integrates the knowledge students have acquired in previous courses in the field of marketing communications. Students will develop a strategic communication campaign that is grounded on both an organization’s objectives and a thorough understanding of a target audience. Students will work with a client (real or fictitious), on an actual campaign that includes marketing and communication objectives, primary and secondary consumer research, a target-centered strategy, tactical recommendations, execution of the creative brief, and an evaluation plan. Special emphasis will be placed on the strategic work that goes into developing, planning, and executing the campaign within industry standards. Prerequisites: COM208 Public Relations or COM221 OR BUSS220

COM332 - Television & Film Studies

This course explores TV and film as both art forms and artifacts of cultural communication. Students analyze TV and film through various perspectives such as narrative structure, genres, aesthetics, audience reception and social functions. Through these lenses, the course explores the interplay between industry developments, content, and delivery methods such as streaming, moviegoing, and broadcasting. Prerequisites: COM101.