Overview & Career Outcomes

The M.S. in Sport Management focuses on robust, flexible, and highly personalized education experiences available entirely online. The professional sports market is a $64 billion industry, with Forbes projecting a 15% increase yearly.

Choose from our specialized concentrations:

  • Athletic Administration: Focusing on significant themes in sports, students in the Athletic Administration concentration gain specific training and preparation for successful futures as administrators in the varied segments and businesses in the industry. 
  • Sport Leadership: Coursework addresses operational and financial aspects of a sports franchise or organization and topics including media relations and law.

From Classroom to Career

At Lasell University, our approach to education seamlessly blends rigorous academic instruction with real-world application. Our graduates embody this ethos, transitioning effortlessly from our classrooms to esteemed positions in the sports industry. Alumni have taken on roles such as the COO at Run Gum, Assistant Director of Athletic Communications at Boston University, and Data Analyst at the Department of Youth Services, to name just a few. With our alumni network spanning from the administration offices of Wellesley Public Schools to the executive suites of organizations like the Mohegan Tribe, our legacy is a testament to the tangible impact of a Lasell education. Dive into a curriculum that doesn't just prepare you for the world but propels you to the forefront of it. See more examples of more titles and where our alumni are employed.

  • Adidas - Team Services, NHL Representative
  • Boston University - Assitant Director, Athletic Communications
  • Excel Sports Management - Manager of Communications
  • Hawks Lacrosse - Director of Operations
  • Houston Texans - Player Engagement
  • Loyola University Bakersfield - Athletic Director
  • Marian University - Head Tennis Coach/Assistant Men's Basketball Coach
  • MB Performace Institute - Owner
  • New England Futbol Club - Head Coach
  • Princeton University - Manager Sports Camps & Clinics
  • Shenandoah University - Head Men's Lacrosse Coach
  • State Street Alternative Investment Solutions - Assistant Vice President
  • Teamworks Centers - League Director
  • University of Nebraska Lincoln - Director of Recruitment
  • United Soccer Leagues LLC - Director, Business Development
  • Wentworth Institute Of Technology - Athletic's Communications Coordinator

Job Outlook

Based on 10-year forecasts, employment in the Sport and Fitness Administration/Management industry is projected to grow at 13.2%. Aligned occupations are projected to have 6,129 job openings in New England annually. 

Sport Management salaries vary significantly from the high six figures as a Professional Athlete Agent who gets a percentage of the players' salary and endorsements. Wages will dramatically decrease if you are involved in promoting events or involved with amateur athletes. Entry-level salaries typically start at $60,000 as an Exercise Trainer, Fitness Instructor, Coach, or Scout to $85,000 as a Postsecondary Recreation and Fitness Studies Teacher or Entertainment and recreation Manager. 

What jobs can I get with a Master's in Sports Management Degree? 

Master's of Sport Management degree holders are prepared for a variety of jobs.  The most popular jobs are Athletic Director, Director of Operations, and Marketing Manager within the sport industry. But other jobs that students with this degree get employed as: 

  • Sports Agents
  • Sport Coach
  • Athlete Development Specialist
  • Event Coordinators
  • Facilities Manager
  • Business Development Manager
  • Sport Mediator or Arbitrator
  • Compliance Manager
  • Athletic Communications Coordinator
  • Brand Management
  • Sport Supplies and Equipment Manager
  • Ticket Management
  • Sport Tourism Agent
  • Sports Blogger or Reporter
  • Sport Camp Blogger
  • Athletic Social Networking Manager

Learn more:

Curriculum

Our curriculum will help you build the skillset you need to advance in the field of Sport Management. Get information on our Course Schedules

SMGT701
Historical & Current Issues in Sports
3 credits
SMGT704
Sport-Recreation-Tourism & the Law
3 credits
SMGT705
Financial Mgmt in the Sport Industry
3 credits
SMGT780
Research & Design in the Sport Industry
3 credits
SMGT708
Leisure Studies Foundation
3 credits
SMGT711
Sport & Rec Ldrship to Shape the Future
3 credits
SMGT717
Intro to Data Analytics in Sport
3 credits
SMGT714
Administrative Procedures
3 credits
SMGT797
Internship
3 credits
SMGT781
Writing & Reporting Research in Sport
3 credits
SMGT710
Principles of Athletic Administration
3 credits
SMGT728
The Art of Selling: Mastering Techniques
3 credits
SMGT722
Managing Sport Facilities/Special Events
3 credits
SMGT713
International Sport Management
3 credits
SMGT728
The Art of Selling: Mastering Techniques
3 credits
SMGT703
Sport Sponsorship & Marketing
3 credits
SMGT716
The Business of Esports
3 credits

Requirements

Sport Management Admission Requirements

Candidates seeking admission to Lasell University's Sport Management graduate degree or certificate programs must hold a bachelor's degree from an accredited institution.

No GMAT/GRE scores are required for admission. 

The MS in Sport Management program is not F-1 Visa eligible.

International Students need to submit English equivalency from one of the following: TOEFL scores: minimum required score is 80 (iBT) or IELTS, minimum required score is 6.0; or Pearson PTE Academic minimum score is 53; or Duolingo minimum required score is 105. The English equivalency scores may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand, or Canada.

Lasell's Sport Management graduate degree program offers four concentrations: Sport LeadershipSport Tourism and Hospitality ManagementParks and Recreation, and Athletic Administration.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework
  3. A one-page personal statement describing your goals, strengths, and potential for achievement in graduate school
  4. Resume

*Materials should be submitted to MyPortal or emailed to gradinfo@lasell.edu:

International Applicants:

This program is not F-1 eligible, international applicants can only be considered for the online curriculum option.

All International applicants need to submit English equivalency from one of the following: TOEFL scores: minimum required score is 80 (iBT) or IELTS, minimum required score is 6.0; or Pearson PTE Academic minimum score is 53; or Duolingo minimum required score is 105. The English equivalency scores may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand, or Canada.

For additional requirements please visit our International Admission Requirement page.

Materials should be submitted through MyPortal or emailed to gradinfo@lasell.edu:
The Office of Graduate Enrollment
Lasell University
1844 Commonwealth Ave.
Newton, MA 02466

Questions about your application? Call/text us today at 617-243-2400!