Overview & Career Outcomes
Through the study of major themes in sport, students in the Athletic Administration concentration gain specific training and preparation for successful futures as administrators in the varied segments and businesses in the industry. Gain the actionable knowledge needed to serve as an effective athletic administrator.
A convenient online approach
- 36 credits of coursework: 24 credits in the core program curriculum; nine credits of concentration-specific courses; 3-credit capstone
- All coursework is completed online using Lasell’s easy-to-use learning platform
- 8-week modules are flexible and affordable
Excellent training for a competitive industry
The Athletic Administration concentration is designed for students who desire to earn organizational leadership positions within a sports organization, with a specific focus on preparation for a career as an athletic director. As the market for this sought-after role becomes increasingly competitive, your Lasell University degree will set you apart from the crowd, and ensure you have the rigorous, relevant training you need to excel. Coursework covers topics that include executive and strategic planning, employee motivation, managing diversity in sport organizations, fundraising and development, and administrative procedures and theories. In addition, the vital management and communication skills you’ll gain can be applied in leadership positions of all types, further enhancing your career options.
A student-first philosophy
We maintain intentionally small class sizes that enable highly collaborative, personalized learning. You’ll work closely with exceptional teachers – many of whom are working professionals – over the course of your program, and have opportunities to develop a curriculum aligned with your specific goals through student-driven projects such as a direct study, which enables you to dive deeply into a research project of your choosing. In addition, our advisory board comprises prominent professionals in the field who provide valuable connections to the broader sport industry, positioning you to pursue internships and real-world work experience with top organizations in the Boston area and beyond.
Our curriculum will help you build the skillset you need to advance in the field of Athletic Administration.
The curriculum for this program is shown below. The degree program is structured as follows:
- 36 credits are required for the SMGT degree up to 6 may be waived based on prior academic work which you pick 1 of 2 capstone options: Professional Internship or a Writing & Reporting Research in Sport
- 27 credits (9 courses) comprise the core offerings
- 9 credits (3 courses) required for the concentration
- 2 concentration courses are required (SMGT714, SMGT710)
- 1 concentration course can be chosen from (SMGT703, SMGT716, & SMGT722)
No GMAT/GRE scores are required for admission.
International Students need to submit English equivalency from one of the following: TOEFL scores: minimum required score is 80 (iBT) or IELTS, minimum required score is 6.0; or Pearson PTE Academic minimum score is 53; or Duolingo minimum required score is 105. The English equivalency scores may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand, or Canada.
Get information on our Course Schedules.
This course analyzes contemporary issues including the use of performance enhancing drugs, gambling, escalating salaries, violence, and institutional cheating in sports. Case studies are investigated and students engage in critical thinking and discussions to understand what has created these issues.
This course introduces the fundamental tenets of the law and familiarizes students with legal structure and basic legal terminology. Various aspects of law are examined including negligence, tort law and risk management, and how they impact the sports industry. In addition, legal issues that relate to professional sport leagues and amateur governing bodies are analyzed.
Financial Management in the Sport Industry is a study of the principles, theories, and competencies essential for working with the fiscal and economic conditions and factors involved in global sport organizations. This course will provide students with basic fiscal and economic principles, strategies, and techniques essential for the leadership, management, and administration of global sports programs. Course activities and requirements have been designed to familiarize the student with the fiscal, economic, budgeting, sources of funding, and impact analyses issues associated with sport in a global society.
This course will examine leisure behavior primarily from sociological, historical and philosophical perspectives, although current contributions to the understanding of leisure behavior will be incorporated when appropriate. Emphasis will be given to understanding the role of social and historical forces in shaping leisure behavior.
Examines the role of managers as ethical and responsible thought leaders, problem solvers and change agents. The complexities of, and challenges associated with, managing and leading change in a rapidly changing, international, diverse and information-based environment are emphasized. Through discussion, case analysis, role playing, decision-making simulations, and experiential exercises, students explore the responsibilities of contemporary business and the complex issues of leading and guiding organizations in a turbulent environment.
This course addresses management practices and procedures within the sports and entertainment industry, with an emphasis on sports management procedures and operational scenarios. Students in this course explore professional and amateur athletics, organizational structures, sports operations and logistics, and sports business, models.
Research in Sport Management requires students to identify, describe, analyze, and report on a sport industry issue or problem at their own workplace by drawing on the relevant literature. The issue could be related to collective bargaining, the introduction of new technology in sport, sexual harassment, sport marketing, employment equity, overtime working, worker motivation and productivity, seniority, discipline, or management rights. Final product for the course is a research paper/project covering an in-depth analysis of a sport industry problem or issue, including a review of the literature, data analysis, and findings/recommendations. Prerequiste: Earned at least 21 credits & Permission of Instructor required
This course covers fundamental principles of analytics applied to sports. In this course, students will be introduced to mathematical and statistical concepts and learn basic programming and coding skills to analyze sport-related data. Students will learn how to handle, code, and analyze large amounts of sport-related data. Specific course topics include the application of analytics in sports related to player performance, team management, operations, marketing, finances, fantasy sports, eSports, among other topics.
This course provides the graduate student with an overview of the role and responsibilities of interscholastic and intercollegiate athletics; human resources; this course is designed to assist athletic directors enhance the operation of the athletic department. The training will serve as a valuable tool for new and veteran athletic administrators. Topics include rules and regulations, organization, health and safety, emergency procedures, athletic eligibility, office management, scheduling, officials, personnel evaluation, gender equity, budgeting/ finance; governance; operations and the management, planning, organization and administration of interscholastic/intercollegiate and recreational athletics.
What does it take to be a highly successful professional salesperson? This course answers this question and guides students to explore and understand successful sales and sales management behaviors. Students will develop their competence in professional selling theory and approaches, presentation skills, and sales management techniques. Course topics include the selling process, the buying process, creating value in buyer-seller relationships, prospecting, sales call planning, communicating the message, negotiating for win-win solutions, closing the sale, as well as how to motivate, compensate and train salespeople.
This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.
This course gives students a thorough overview of the multi-billion dollar sport sponsorship and marketing industry. In this era of globalization, all facets of this growing industry are analyzed including advertising, promotions, sponsorships, product licensing, and market segmentation. Principles of marketing and marketing management and how these relate to the global sport industry are introduced.
This course will open your mind to the wide world of esports. We will begin to cover the parts of esports that is common across traditional sports as well as parts that are unique to the space. Topics that will be covered includes; video games vs. esports, esports sponsorships, esports competitions, and more
The purpose of this course is to provide students with tools for effective writing and reporting of research and projects in the sport industry. The prerequisite for this course is SMGT 780, Research & design in the Sport Industry, an introduction to research methods and designs in the sport industry. SMGT 781 will briefly review some important issues relating to writing and reporting of data and information across the sport industry. Writing and publication practices will be examined in relation to grant funding, publication, and professional presentations in Sport Management education and the Sport Industry.
This three (3) credit course is designed for students to acquire field experience in the Sport Industry. 797 includes supervised work for 150 hours in a sport management setting. Practical experience can be gained in any number of positions including sales, marketing, public relations, operations, facilities, athletic administration (in schools or higher education), event management, or other segments of the sport industry. Prerequisite: Students must have completed a minimum of 27 credit hours & Instructor Approval
Candidates seeking admission to Lasell University's Sport Management graduate degree or Certificate programs must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand, or Canada. All other applicants must submit a TOEFL/IELTS score.
The MS in Sport Management program is not F-1 Visa eligible.
Admission Requirements Checklist:
- Online application
- Official transcripts of all college-level coursework
- A one-page personal statement describing your goals, strengths, and potential for achievement in graduate school
This program is not F-1 eligible, international applicants can only be considered for the online curriculum option.
All International applicants need to submit English equivalency from one of the following: TOEFL scores: minimum required score is 80 (iBT) or IELTS, minimum required score is 6.0; or Pearson PTE Academic minimum score is 53; or Duolingo minimum required score is 105. The English equivalency scores may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand, or Canada.
For additional requirements please visit our International Admission Requirement page.
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The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466
Questions about your application? Call/text us today at 617-243-2400!
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