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COMDay 2018

The Communication Program will be hosting our sixth annual COMDay on Tuesday March 6, 2018 in de Witt Hall. This year's theme is "Focus on the Future."

The Keynote Speaker is David Beard, Digital Media Specialist and 2017 Research Fellow, Harvard's Shorenstein Center on Media, Politics and Public Policy.

The Distinguished Speaker is Clif Stoltze, Stoltze Design.

To learn more about our speakers, read the speaker profiles.

2018 Schedule of Events

9:00 am - 9:30 am: Registration and Welcome
Welcome message by Meryl Perlson, M.F.A., Communication Program Director
9:30 am – 10:45 am: Futures in Focus
Sports Communication professionals share tools of the trade
Justine Pouravelis, NESN; Don Banks, NFL; Zachary Gray, DraftKings, Inc.
11:00 am – 12:00 pm: Distinguished Speaker 
Clif Stoltze, Stoltze Design
12:00 pm – 12:45 pm: Lunch
Buffet served
12:45 pm – 2:00 pm: Strengthening the Community with Impact
Professional communicators share insights on gaining support and coverage of non-profits.
Kate-Lyn Eadie, Alzheimer's Association MA/ NH; Greg Liakos, Mass Cultural Council; Erin Shannon, Museum of Science 
2:15 pm – 3:15 pm: Keynote Speaker- David Beard, Digital Media Specialist and 2017 Research Fellow, Harvard's Shorenstein Center for Media, Politics and Public Policy
Tomorrow's Stories: Why journalism matters, and has evolved, in a world changed by Facebook
3:15 pm – 3:30 pm: Coffee Break
Sponsored by Lasell Graduate and Professional Studies
3:30 pm – 4:45: Communication and Your Future - Why Data Matters
Advertising and PR pros discuss how data analytics is changing the COM field.
Brian Dolan, CEO and Founder, Work Reduce; Andrea List, Senior Supervisor, Cone Communications
5:00 pm – 6:00 pm: Life After Lasell Alumni Panel and Reception
Sponsored by the Office of Alumni Relations and Annual Giving

Keynote Speaker: David Beard

Digital Media Specialist and 2017 Research Fellow, Harvard's Shorenstein Center on Media, Politics and Public Policy

David Beard, Keynote Speaker

David Beard is an award winning writer, foreign correspondent, editor and digital media executive working on the frontiers of journalism. He started at The Plain Dealer in Cleveland and moved to the Associated Press, the Boston Globe and the Washington Post. For more than a decade, he has worked in digital media, as the editor of, executive editor of Public Radio International's digital operations and The Washington Post's director of digital content. Most recently, David has been a 2017 research fellow at Harvard University's Shorenstein Center for Media, Politics and Public Policy, where he studied the developing partnerships between journalism and libraries. He also is working with local publishers for the Knight Foundation on the Facebook Local Project and writing for Poynter and The Atlantic.

Distinguished Speaker: Clif Stoltze

Stoltze Design

As founder and creative director of Stoltze Design, Clif has nurtured a highly collaborative environment that emphasizes a process based on research, sound strategy and thorough exploration. This inclusive approach yields compelling communications that effectively articulate and reinforce the message or product. Clif has taught at Rhode Island School of Design and Massachusetts College of Art and frequently lectures at schools and design organizations around the country. He has served as AIGA Boston vice president and was honored as the recipient of their 2005 Fellow Award. Reflecting his love of music and album art, Clif's book "1000 Music Graphics" was published by Rockport in May of 2008, and he is also curator of POSTGIG, a travelling exhibit of contemporary music posters.

Life After Lasell: Communication Alumni Panel

Meet recent successful alumni

  • Briana Nestor Beckvold '12, MGH for Children
  • Ryan Fitzgerald '17, The Cape Codder
  • Zachary Gray '14, DraftKings, Inc.
  • Ashley Jannino '11, iHeart Media
  • Catrina Joki '14, Boston International
  • Lindsay Jones '15, Regis College
  • Patrick Leung '14, ESPN
  • Jenna Mucci '16, TJX
  • Jilliana Sliby '16, VideoLink
  • Ajea Stupart ‘17, MEFA

Our Sponsors

Reception: The Office of Alumni Relations and Annual Giving
The Office of Alumni Relations and Annual Giving strives to reach annual fundraising and “friend” raising goals for Lasell College. They connect and communicate with a broad constituency base, build ongoing relationships with alumni, donors and friends of the College, and strengthen participation in and support of Lasell’s programs and educational initiatives. For more information on how to get involved contact Kelsey Brogna at or 617-243-2467.

Coffee Break: The Office of Graduate and Professional Studies
According to the US Census Bureau people with a Master’s degree earn $2.5 million in lifetime earnings. Learn more about Lasell’s Fifth Year Option. With one additional year of study, Lasell students can earn a Master of Science in Communication with a concentration in Integrated Marketing, Health Communication, or Public Relations. Fifth Year students are eligible for advanced standing and may participate in two blended semesters in their senior year. For more information contact The Office of Graduate Enrollment at

COMDay 2018 Team:

Department of Communication:

  • Lauren Anderson, Ph.D.
  • Janice Barrett, Ed.D.
  • Marie C. Franklin, M.S., COMDay Co-Chair
  • Dana Janbek, Ph.D.
  • Michael Laramee, Ph.D.
  • Meryl Perlson, M.F.A., COM Program Director
  • Erin Vicente, Ed.D.
  • Brian Wardyga, Ed.D., COMDay Co-Chair
  • Susan Farrell, Administrative Assistant
  • Aaron Toffler, J.D., Associate Dean

The Communication Program would like to offer a sincere thank you to Susan Farrell, Bridget Dougherty and volunteers for hard work planning COMDay. Also, special thanks to the Graphic Design Program and the Public Relations Alliance for their collaboration.

Student Volunteers:

  • Bridget Dougherty, Volunteer Coordinator
  • Lauren Ahern
  • Haddeel Albaiz
  • Kaley Chamberlain
  • Sydney Durfee
  • Rosa del Carmen Gomez
  • Jessica Goggins
  • Marissa Gugala
  • Shannon Hart
  • Adam Hallenbeck
  • Katie Jones
  • Ruth Kehinde
  • Megan Palumbo
  • Haleigh Santilli
  • Megan Venuto
  • Public Relations Alliance

Program designed by Corinne Hennessey

View Past COMDay Programs

View COMDay 2017
View COMDay 2016
View COMDay 2015
View COMDay 2014
View COMDay 2013