Master of Science in Marketing

Overview

Master of Science Management Marketing

Every type of business or industry utilizes marketing professionals. In order to be successful, companies must know their competition, be nimble, anticipate trends in their industry, be customer focused, and identify potential markets. The M.S. in Marketing focuses on data-driven analytics, digital strategy, market research, and new product development to make you a holistic and valued voice in marketing.

Why Lasell's M.S. in Marketing? 

  • Globally accredited program: 
    ACBSP The Accreditation Council for Business Schools and Programs (ACBSP) is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
  • 12-24 month degree-completion timeframe.
  • Tuition is $600 per credit.
  • Small classes capped at 23 students.
  • No GRE/GMAT requirement.

The Lasell Experience:

Professional focused curriculumThe MS in Marketing curriculum was developed by industry leaders focusing on where the field is going. Courses include Marketing Research & Data Analytics, Digital Marketing, and New Product Development. 

Designed for working professionals - Our online course format offers unmatched flexibility to suit your busy lifestyle, while our extensive graduate student services ensure you remain connected to the Lasell community and fully supported throughout your program.

A platform for cultivating leadership - We encourage students to take advantage of leadership courses and opportunities that are built into our curriculum, helping them become agents of change in their workplaces and preparing them for advanced positions following graduation.

Capstone or Internship credit - Through a hands-on research project, apply your new knowledge and gain valuable resume-building experience that will help you hit the ground running after graduation.  

Career Opportunities:

According to the Bureau of Labor Statistics, as shown below, marketing manager positions are projected to grow 9% over a 10-year period from 2014-24, with a possible 18,200 jobs in this field nationally.  These jobs will be due to growth in the industry, retirement or job/career change.

  • Marketing Manager
  • Marketing Specialist
  • Director of Marketing
  • Marketing Coordinator/Assistant
  • Marketing Associate
  • Email Marketing Specialist
  • Marketing Assistant
  • Marketing Analysis
  • Product Marketing Manager
  • Marketing Representative

Advance your career—apply today!

Curriculum

COURSE CODE COURSE TITLE CREDITS
Degree Requirements
COM742 Integrated Marketing Communications 3
MGMT700 Global Leadership 3
MGMT702 Research Methods 3
MGMT704 Financial Management 3
MGMT707 Operations Strategy 3
MGMT740 Consumer Behavior 3
MGMT741 Marketing Research & Data Analytics 3
MGMT744 Global Marketing 3
MGMT745 Strategic Marketing 3
MGMT746 Digital Marketing 3
MGMT760 New Product Development 3
Capstone
MGMT798 Research Project Capstone 3
MGMT799 Internship Capstone 3

Total credit hours required for degree: 36

Course Schedule

Spring 2019

Course NumberNameFormatInstructorDay/Time
SPRING MAIN - 1/15-5/6
MGMT704 Financial Management Hybrid: On-campus 1/21 James Hannon M 6:30 - 9 p.m.
MGMT707 Operations Strategy Hybrid: On-campus 1/15 Gerry Pineault T 6:30 - 9 p.m.
MGMT714 Principals of Project Management Hybrid: On-campus 1/17 Mike Willett R 6:30 - 9 p.m.
MGMT741 Marketing Research and Data Analytics Hybrid: On-campus 1/21 Robert McGeough M 6:30 - 9 p.m.
MGMT745 Strategic Marketing Hybrid: On-campus 1/23 Janet Huetteman W 6:30 - 9 p.m.
MGMT751 Business Strategy Hybrid: On-campus 1/22 Gerry Pineault T 6:30 - 9 p.m.
MGMT761 Performance Management & Employee Development Hybrid: On-campus 1/16 Kim Howard W 6:30 - 9 p.m.
MGMT765 Project, Program & Portfolio Management Hybrid: On-campus 1/17
MGMT798 Research Project Capstone
MGMT799 Internship Capstone Paula Panchuck
SPRING 1: 1/15 - 3/5
MGMT702 Research Methods Online Dan Borden
MGMT704 Financial Management Online James Hannon
MGMT707 Operations Strategy Online Judy Vergara
MGMT728 Human Resources Management Online Kim Howard
MGMT750 Ldrship & Ops in Casino & Resort Mgmt Online Dina Tanvuia
MGMT758 Service Quality Management Online Missy Varao
SPRING 2: 3/18 - 5/6
MGMT700 Global Leadership Online Robert McGeough
MGMT703 Strategic Information Management Online Gerry Pineault
MGMT731 Human Resource Law & Compliance Online Kim Howard
MGMT740 Consumer Behavior Online Cheryl Staskawicz
MGMT747 Event Management Operations Online Wesley Harrington
MGMT749 Ethical Theory & Management Online
MGMT752 Change Management Online Katherine Carvalho 
MGMT757 Hosp & Event Law, Ethics, & Risk Mgmt Online Siddharth Mobar

Summer 2019

Course NumberNameFormatInstructorDay/Time
SUMMER MAIN: 5/14-8/26
MGMT798 Research Project Capstone Online TBA,  Online
MGMT799 Internship Capstone Online Panchuck, Paula Online
SUMMER 1: 5/14-7/3
MGMT702 Research Methods Online Borden, Daniel Online
MGMT704 Financial Management Hybrid Hannon, James TBA   6:30PM -   9:00PM
MGMT705 Organizational Theory Online Payne, Mindy Online
MGMT707 Operations Strategy Online Pineault, Gerald Online
MGMT731 Human Resource Law & Compliance Online Howard, Kim Online
MGMT744 Global Marketing Online Reilly, Matthew Online
MGMT751 Business Strategy Online Vergara, Judy Online
MGMT756 Policy & Brand Management in Hospitality Online Mobar, Siddharth Online
MGMT760 New Product Development Online Huetteman, Janet Online
SUMMER 2: 7/3-8/26
MGMT700 Global Leadership Online McGeough, Robert Online
MGMT703 Strategic Information Management Online Pineault, Gerald Online
MGMT714 Principles of Project Management Online Willett, Michael Online
MGMT728 Human Resources Management Online Howard, Kim Online
MGMT736 Leadership & Operations in Lodging Mgmt Online Mobar, Siddharth Online
MGMT740 Consumer Behavior Online Staskawicz, Cheryl Online
MGMT745 Strategic Marketing Online Huetteman, Janet Online
MGMT752 Change Management Online Carvalho, Katherine Online
MGMT764 Diversity, Inclusion & Countering Bias Online Howard, Kim Online
MGMT767 Risk Management Online Willett, Michael Online

Fall 2019

Course NumberNameFormatInstructor
FALL MAIN - 9/9 - 12/10
MGMT700 Global Leadership Hybrid TBA
MGMT702 Research Methods Hybrid TBA
MGMT703 Strategic Information Management Hybrid TBA
MGMT705 Organizational Theory Hybrid TBA
MGMT728 Human Resources Management Hybrid TBA
MGMT740 Consumer Behavior Hybrid TBA
MGMT746 Digital Marketing Hybrid TBA
MGMT749 Ethical Theory & Management Hybrid TBA
MGMT752 Change Management Hybrid TBA
MGMT764 Diversity, Inclusion & Countering Bias Hybrid TBA
MGMT766 PM Tools & Technology Hybrid TBA
MGMT798 Research Project Capstone Online TBA
MGMT799 Internship Capstone Online TBA
FALL 1: 9/9 - 10/29
MGMT705 Organizational Theory Online TBA
MGMT714 Principles of Project Management Online TBA
MGMT741 Marketing Research & Data Analytics Online TBA
MGMT745 Strategic Marketing Online TBA
MGMT761 Performance MGMT & Employee Development Online TBA
FALL 2: 10/30 - 12/18
MGMT703 Strategic Information Management Online TBA
MGMT704 Financial Management Online TBA
MGMT707 Operations Strategy Online TBA
MGMT740 Consumer Behavior Online TBA
MGMT743 Fundraising Concepts & Practices Online TBA
MGMT744 Global Marketing Online TBA
MGMT751 Business Strategy Online TBA
MGMT754 Revenue Management in Hospitality Online TBA
MGMT755 Sustainability in Hosp & Event Mgmt Online TBA
MGMT762 Employee Relations, Engage & Retention Online TBA
MGMT763 Employee Learning & Development Online TBA
MGMT765 Project, Program & Portfolio Management Online TBA

Admission Requirements

Candidates seeking admission to Lasell College's MS in Marketing must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required for admission.  The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework*
  3. Two professional letters of recommendation from either faculty or employers
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  5. Resume

* A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.

Materials should be addressed to:

The Office of Graduate Enrollment
Lasell College
1844 Commonwealth Ave.
Newton, MA 02466