Master of Science in Marketing

Overview

Master of Science Management Marketing

Every type of business or industry utilizes marketing professionals. In order to be successful, companies must know their competition, be nimble, anticipate trends in their industry, be customer focused, and identify potential markets. The M.S. in Marketing focuses on data-driven analytics, digital strategy, market research, and new product development to make you a holistic and valued voice in marketing.

Why Lasell's M.S. in Marketing? 

  • Globally accredited program: 
    ACBSP The Accreditation Council for Business Schools and Programs (ACBSP) is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
  • 12-24 month degree-completion timeframe.
  • Tuition is $600 per credit.
  • Small classes capped at 23 students.
  • No GRE/GMAT requirement.

The Lasell Experience:

Professional focused curriculumThe MS in Marketing curriculum was developed by industry leaders focusing on where the field is going. Courses include Marketing Research & Data Analytics, Digital Marketing, and New Product Development. 

Designed for working professionals - Our online course format offers unmatched flexibility to suit your busy lifestyle, while our extensive graduate student services ensure you remain connected to the Lasell community and fully supported throughout your program.

A platform for cultivating leadership - We encourage students to take advantage of leadership courses and opportunities that are built into our curriculum, helping them become agents of change in their workplaces and preparing them for advanced positions following graduation.

Capstone or Internship credit - Through a hands-on research project, apply your new knowledge and gain valuable resume-building experience that will help you hit the ground running after graduation.  

Career Opportunities:

According to the Bureau of Labor Statistics, as shown below, marketing manager positions are projected to grow 9% over a 10-year period from 2014-24, with a possible 18,200 jobs in this field nationally.  These jobs will be due to growth in the industry, retirement or job/career change.

  • Marketing Manager
  • Marketing Specialist
  • Director of Marketing
  • Marketing Coordinator/Assistant
  • Marketing Associate
  • Email Marketing Specialist
  • Marketing Assistant
  • Marketing Analysis
  • Product Marketing Manager
  • Marketing Representative

Advance your career—apply today!

Curriculum

COURSE CODE COURSE TITLE CREDITS
Degree Requirements
COM742 Integrated Marketing Communications 3
MGMT700 Global Leadership 3
MGMT702 Research Methods 3
MGMT704 Financial Management 3
MGMT707 Operations Strategy 3
MGMT740 Consumer Behavior 3
MGMT741 Marketing Research & Data Analytics 3
MGMT744 Global Marketing 3
MGMT745 Strategic Marketing 3
MGMT746 Digital Marketing 3
MGMT760 New Product Development 3
Capstone
MGMT798 Research Project Capstone 3
MGMT799 Internship Capstone 3

Total credit hours required for degree: 36

Course Schedule

Spring 2019

Course NumberNameFormatInstructorDay/Time
SPRING MAIN - 1/15-5/6
MGMT704 Financial Management Hybrid: On-campus 1/21 James Hannon M 6:30 - 9 p.m.
MGMT707 Operations Strategy Hybrid: On-campus 1/15 Gerry Pineault T 6:30 - 9 p.m.
MGMT714 Principals of Project Management Hybrid: On-campus 1/17 Mike Willett R 6:30 - 9 p.m.
MGMT741 Marketing Research and Data Analytics Hybrid: On-campus 1/21 Robert McGeough M 6:30 - 9 p.m.
MGMT745 Strategic Marketing Hybrid: On-campus 1/23 Janet Huetteman W 6:30 - 9 p.m.
MGMT751 Business Strategy Hybrid: On-campus 1/22 Gerry Pineault T 6:30 - 9 p.m.
MGMT761 Performance Management & Employee Development Hybrid: On-campus 1/16 Kim Howard W 6:30 - 9 p.m.
MGMT765 Project, Program & Portfolio Management Hybrid: On-campus 1/17
MGMT798 Research Project Capstone
MGMT799 Internship Capstone Paula Panchuck
SPRING 1: 1/15 - 3/5
MGMT702 Research Methods Online Dan Borden
MGMT704 Financial Management Online James Hannon
MGMT707 Operations Strategy Online Judy Vergara
MGMT728 Human Resources Management Online Kim Howard
MGMT750 Ldrship & Ops in Casino & Resort Mgmt Online Dina Tanvuia
MGMT758 Service Quality Management Online Missy Varao
SPRING 2: 3/18 - 5/6
MGMT700 Global Leadership Online Robert McGeough
MGMT703 Strategic Information Management Online Gerry Pineault
MGMT731 Human Resource Law & Compliance Online Kim Howard
MGMT740 Consumer Behavior Online Cheryl Staskawicz
MGMT747 Event Management Operations Online Wesley Harrington
MGMT749 Ethical Theory & Management Online
MGMT752 Change Management Online Katherine Carvalho 
MGMT757 Hosp & Event Law, Ethics, & Risk Mgmt Siddharth Mobar

Admission Requirements

Candidates seeking admission to Lasell College's MS in Marketing must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required for admission.  The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework*
  3. Two professional letters of recommendation from either faculty or employers
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  5. Resume

* A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.

Materials should be addressed to:

The Office of Graduate Enrollment
Lasell College
1844 Commonwealth Ave.
Newton, MA 02466