Every type of business or industry utilizes marketing professionals. In order to be successful, companies must know their competition, be nimble, anticipate trends in their industry, be customer focused, and identify potential markets. The M.S. in Marketing focuses on data-driven analytics, digital strategy, market research, and new product development to make you a holistic and valued voice in marketing.
Professional focused curriculum - The MS in Marketing curriculum was developed by industry leaders focusing on where the field is going. Courses include Marketing Research & Data Analytics, Digital Marketing, and New Product Development.
Designed for working professionals - Our online course format offers unmatched flexibility to suit your busy lifestyle, while our extensive graduate student services ensure you remain connected to the Lasell community and fully supported throughout your program.
A platform for cultivating leadership - We encourage students to take advantage of leadership courses and opportunities that are built into our curriculum, helping them become agents of change in their workplaces and preparing them for advanced positions following graduation.
Capstone or Internship credit - Through a hands-on research project, apply your new knowledge and gain valuable resume-building experience that will help you hit the ground running after graduation.
According to the Bureau of Labor Statistics, as shown below, marketing manager positions are projected to grow 9% over a 10-year period from 2014-24, with a possible 18,200 jobs in this field nationally. These jobs will be due to growth in the industry, retirement or job/career change.
|COURSE CODE||COURSE TITLE||CREDITS|
|COM742||Integrated Marketing Communications||3|
|MGMT741||Marketing Research & Data Analytics||3|
|MGMT760||New Product Development||3|
|MGMT798||Research Project Capstone||3|
Total credit hours required for degree: 36
|Winter 1/2 - 1/17|
|MGMT700||Global Leadership||Online||Reilly, Matt|
|SPRING MAIN 1/22 - 5/11|
|MGMT704||Financial Management||Hybrid||Hannon, James|
|MGMT707||Operations Strategy||Hybrid||Pineault, Gerry|
|MGMT714||Principles of Project Management||Hybrid||Eyong, Peter|
|MGMT741||Marketing Research & Data Analytics||Hybrid||McGeough, Bob|
|MGMT745||Strategic Marketing||Hybrid||Plumb, Chelsey|
|MGMT751||Business Strategy||Hybrid||McKinnon, Bruce|
|MGMT763||Employee Learning & Development||Hybrid||Howard, Kim|
|MGMT765||Project, Program & Portfolio Management||Hybrid||Sawhney, Anil|
|MGMT767||Risk Management||Hybrid||Sawhney, Anil|
|MGMT798||Research Project Capstone||TBA|
|MGMT799||Internship Capstone||Aldrich, Nancy|
|SPRING 1: 1/22 - 3/10|
|MGMT702||Research Methods||Online||Obeng, Raymond|
|MGMT704||Financial Management||Online||Hannon, James|
|MGMT705||Organizational Theory||Online||Carvalho, Kathy|
|MGMT707||Operations Strategy||Online||Vergara, Judy|
|MGMT728||Human Resources Management||Online||Aldrich, Nancy|
|MGMT750||Ldrship & Ops in Casino & Resort Mgmt||Online||Tanuvia, Dina|
|MGMT758||Service Quality Management||Online||Buchin, Stanley|
|MGMT760||New Product Development||Online||Huetteman, Janet|
|MGMT769||Statatisitical Analysis for Decision Making||Online||Borden, Dan|
|SPRING 2: 3/23 - 5/11|
|MGMT700||Global Leadership||Online||Parry, Robin|
|MGMT703||Strategic Information Management||Online||Pineault, Gerry|
|MGMT731||Human Resource Law & Compliance||Online||Howard, Kim|
|MGMT740||Consumer Behavior||Online||Staskawicz, Cheryl|
|MGMT746||Digital Marketing||Online||Plumb, Chelsey|
|MGMT747||Event Management Operations||Online||Butt, Dianne|
|MGMT749||Ethical Theory & Management||Online||Carvalho, Kathy|
|MGMT752||Change Management||Online||Carvalho, Kathy|
|MGMT757||Hosp & Event Law, Ethics, & Risk Mgmt||Online||Mobar, Siddharth|
|MGMT766||PM Tools & Technology||Online||Sawhney, Anil|
|MGMT770||Managerial Economics||Online||Johansson, Tulin|
|MGMT773||Entrepreneurial Strat & Venture Creation||Online||McGeough, Bob|
Candidates seeking admission to Lasell University's MS in Marketing must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.
* A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.
Materials should be addressed to:
The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466
February 29 - 9:00 a.m.
March 14 - 8:30 a.m.