Master of Science in Marketing

Overview

Master of Science Management Marketing

Every type of business or industry utilizes marketing professionals. In order to be successful, companies must know their competition, be nimble, anticipate trends in their industry, be customer focused, and identify potential markets. The M.S. in Marketing focuses on data-driven analytics, digital strategy, market research, and new product development to make you a holistic and valued voice in marketing.

Why Lasell's M.S. in Marketing? 

  • Globally accredited program: 
    ACBSP The Accreditation Council for Business Schools and Programs (ACBSP) is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
  • 12-24 month degree-completion timeframe.
  • Tuition is $600 per credit.
  • Small classes capped at 23 students.
  • No GRE/GMAT requirement.

The Lasell Experience:

Professional focused curriculumThe MS in Marketing curriculum was developed by industry leaders focusing on where the field is going. Courses include Marketing Research & Data Analytics, Digital Marketing, and New Product Development. 

Designed for working professionals - Our online course format offers unmatched flexibility to suit your busy lifestyle, while our extensive graduate student services ensure you remain connected to the Lasell community and fully supported throughout your program.

A platform for cultivating leadership - We encourage students to take advantage of leadership courses and opportunities that are built into our curriculum, helping them become agents of change in their workplaces and preparing them for advanced positions following graduation.

Capstone or Internship credit - Through a hands-on research project, apply your new knowledge and gain valuable resume-building experience that will help you hit the ground running after graduation.  

Career Opportunities:

According to the Bureau of Labor Statistics, as shown below, marketing manager positions are projected to grow 9% over a 10-year period from 2014-24, with a possible 18,200 jobs in this field nationally.  These jobs will be due to growth in the industry, retirement or job/career change.

  • Marketing Manager
  • Marketing Specialist
  • Director of Marketing
  • Marketing Coordinator/Assistant
  • Marketing Associate
  • Email Marketing Specialist
  • Marketing Assistant
  • Marketing Analysis
  • Product Marketing Manager
  • Marketing Representative

Advance your career—apply today!

Curriculum

COURSE CODE COURSE TITLE CREDITS
Degree Requirements
COM742 Integrated Marketing Communications 3
MGMT700 Global Leadership 3
MGMT702 Research Methods 3
MGMT704 Financial Management 3
MGMT707 Operations Strategy 3
MGMT740 Consumer Behavior 3
MGMT741 Marketing Research & Data Analytics 3
MGMT744 Global Marketing 3
MGMT745 Strategic Marketing 3
MGMT746 Digital Marketing 3
MGMT760 New Product Development 3
Capstone
MGMT798 Research Project Capstone 3
MGMT799 Internship Capstone 3

Total credit hours required for degree: 36

Course Schedule

Fall 2019

Course Number Name Format Instructor
FALL MAIN: 9/9 - 12/20
MGMT700 Global Leadership Hybrid McGeough, Robert
MGMT702 Research Methods Hybrid Obeng, Ray
MGMT703 Strategic Information
Management
Hybrid Pineault, Gerald
MGMT728 Human Resources Management Hybrid Doherty, Susan
MGMT740 Consumer Behavior Hybrid Staskawicz, Cheryl
MGMT746 Digital Marketing Hybrid Plumb, Chelsey
MGMT752 Change Management Hybrid McKinnon, Bruce
MGMT764 Diversity, Inclusion & Countering
Bias
Hybrid Howard, Kim
MGMT766 PM Tools & Technology Hybrid Willett, Michael
MGMT798 Research Project Capstone TBA TBA
MGMT799 Internship Capstone TBA Aldrich, Nancy
FALL 1: 9/9 - 10/29
MGMT705 Organizational Theory Online Carvalho, Katherine
MGMT714 Principles of Project Management Online Willett, Michael
MGMT741 Marketing Research & Data
Analytics
Online McGeough, Robert
MGMT745 Strategic Marketing Online Huetteman, Janet
MGMT749 Ethical Theory & Management Online Carvalho, Katherine
MGMT761 Performance MGMT & Employee
Development
Online Howard, Kim
MGTM768 Quantitative Anlys for Manag
Decision-Ma
Online Borden, Daniel
MGMT771 Accounting for Manag Online Guida, Leonard
FALL 2: 10/30-12/18
MGMT700 Global Leadership Online McGeough, Robert
MGMT703 Strategic Information
Management
Online Pineault, Gerald
MGMT704 Financial Management Online Hannon, James
MGMT707 Operations Strategy Online Pineault, Gerald
MGMT740 Consumer Behavior Online Staskawicz, Cheryl
MGMT743 Fundraising Concepts & Practices Online Field, Juliana
MGMT744 Global Marketing Online Arons, Pamela
MGMT751 Business Strategy Online Carvalho, Katherine
MGMT762 Employee Relations, Engage &
Retention
Online Aldrich, Nancy
MGMT763 Employee Learning & Development Online Aldrich, Nancy
MGMT765 Project, Program & Portfolio
Management
Online Willett, Michael
MGMT769 Stat Tech & Analysis for Decision
Making
Online Borden, Daniel
MGMT772 Financial Analysis for Managers Online Hannon, James

Admission Requirements

Candidates seeking admission to Lasell University's MS in Marketing must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required for admission.  The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework*
  3. Two professional letters of recommendation from either faculty or employers
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  5. Resume

* A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.

Materials should be addressed to:

The Office of Graduate Enrollment
Lasell University
1844 Commonwealth Ave.
Newton, MA 02466

Graduate Networking Social

Wednesday, October 9th @ 6:30 p.m.

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