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MS in Communication: Corporate Communication

Overview

Corporate Communications Banner

  • 100%

    Online or Blended format
  • 12-24 months

    Time to Complete
  • $600

    Cost Per Credit

The Master of Science in Communications with a concentration in Corporate Communications is for professionals who want to change or advance their careers and develop corporate communication strategies and skills to become successful leaders. 

It has been a trend that society is holding organizations to a higher level where they are expected to not only make a profit but also make a difference in the community at the same time.  Because of this, more organizations are building corporate social responsibility communication strategies that align the core business objectives and contributions to society. 

With the rise of digital transformation and corporate sustainability/responsibility, corporate communications professional's roles encompass internal and external audience perception, crisis and reputation management,  media and public relations, employee communications,  public speaking, Corporate Social Responsibility and social media management.  This program provides the development of these diverse, in-demand skillsets to address the corporate communication challenges vital for an organization's success. 

What you'll learn:

  • Develop Corporate Social Responsibility /Corporate Sustainability strategies to solve unique communication challenges
  • Best practices, strategic planning and management of social media communications and platforms
  • Create effective communications  in a rapidly changing environment
  • Develop a crisis management plan so that an organization can react quickly to resolve problems
  • Become an effective leader using contemporary collaborative models for multi-faceted organizations

Connect learning to practice

Lasell’s philosophy of Connected Learning provides you with opportunities to draw on both your professional experience and newly acquired knowledge and skills to enhance your career prospects. Coursework is complemented by opportunities to put learning into practice, including a Capstone research experience and lectures from industry leaders (in person and via live stream) who present and discuss their work. 

Advance your career

According to the Department of Labor and Statistics, occupations in the Communications industry is projected to grow 4% through 2028. Lasell's program will prepare and  position you to succeed  in almost any industry with roles such as:

  • Head of Corporate Communications

  • Head of US Corporate Communications 

  • Corporate Communications Director

  • Vice President of Corporate Communications ·

  • Senior Director of Corporate Communications 

  • Corporate Communications Manager

Accelerate your success

Join Lasell’s vibrant community of working professionals and gain access to a wide range of resources to develop your expertise and expand your network. As a Lasell graduate student, you will:

  • Benefit from the experience of your faculty and peers, who bring deep expertise and a unique point of view to every class discussion and group project
  • Expand your network and learn to position yourself as a leader in your field
  • Engage with an active alumni community
  • Participate in career services programs that include webinars on salary negotiations and developing a career plan

Curriculum

Course Code Course Title  Credits
Core Requirements
COM701 Communications, Ethics & Society 3
COM702 Organization Communications 3
COM703 Communications Research 3
COM705 Media Relations 3
COM709 Negotiations & Conflict Resolution 3
COM738 Persuasion & Public Opinion 3
Concentration Courses
COM704 Corporate Communications 3
COM762 Communication Strategies for Leaders  3
COM7XX Corporate Social Responsibility 3
Choose 1:
COM796 Comprehensive Exam 3
COM797 Thesis 3
COM798 Special Research Project Paper 3
COM799 Professional Intership 3
COURSE CODE COURSE TITLE CREDITS
Master of Science in Communication

CONCENTRATION COURSES: 3 required

  • COM 704 Corporate Communication 
    This course is designed to present an overview of corporate public relations in contemporary society. The rapidly changing nature of global markets and the convergence of new information technologies are influencing the ways that communication professionals achieve their goals. The course explores the trends and issues affecting corporations, crisis management, public affairs communication, consumer affairs, employee relations, environmental issues, investor relations, issues of multinationals, ethics, and governmental relations.
  • COM 762 Communication Strategies for Leaders 
    This course provides a foundation for understanding the significance of communication strategies and skills and their application to developing capabilities for leadership in today's complex and multi-faceted organizations. Students are exposed to many different styles of communication used by effective leaders, including contemporary collaborative models. The theoretical frames for communication and leadership provide students with perspectives that assist them in developing their own personal model for effective communication in their leadership roles.
  • COM 7XX Introduction to Strategic Corporate Social Responsibility: Leveraging Communications & Stakeholder Engagement to Drive Impact
    This course will help you learn the difference between "true" corporate social responsibility (CSR) ("doing well by doing good") and "false" CSR- maintaining the appearance of doing good while continuing to operate in the old, less socially and environmentally sensitive ways. This will be accomplished through lectures; readings; independent and group learning; access to leading practitioners of CSR communications and student research and discussion. The Corporate Social Responsibility (CSR) movement- more recently referred to as Corporate Sustainability- is a worldwide phenomenon and corporations, trade associations, and non-profits are being asked to be accountable to a whole new group of stakeholders. Public relations and communications professionals are the logical people to prepare strategic communications and operational plans that reflect their organization's commitment to CSR and enhance their employer's reputation. To not do so is at best a missed opportunity and in the worst case you risk exposing your organization to the harsh glare of the public spotlight. This course will examine the global CSR movement, explore the unique communications challenges it presents and offer practical suggestions and tactics to respond to this trend. The class will feature in-class activities, discussions, and advice from CSR experts on how to meet challenges here and in the global marketplace. We will utilize case studies and industry research to explore the topic and develop a comprehensive CSR communications strategy as the final project for the class. 

Course Schedule

2020 Courses

Course Number Name Format Instructor
SUMMER II: 7/8 - 8/31
COM702 Organizational Communication Online Covarrubias, Kristina
COM705 Media Relations  Online Nazzaro, Lucia
COM734 Digital Media Analytics Online Quintino, Joao
COM738 Persuasion & Public Opinion Online Alland, Helene
COM761 Communicating in Groups and Teams Online Quinn, Kaitlyn
FALL MAIN 9/8 - 12/18
COM703 Communications Research Hybrid Sobel, Ethan
COM721 Principles of Public Relations Hybrid TBA
COM722 Crisis Communication Hybrid Sobel, Ethan
COM725 Advertising Hybrid Quinto, Joao
COM742 Integrated Marketing Communications Hybrid Walsh, Marty
COM796 Comprehensive Examination Online Barrett, Janice
COM799 Professional Internship Quinn, Kaitlyn
FALL I: 9/8 - 10/27
COM709 Negotiations & Conflict Resolution Online Barrett, Janice
COM713 Writing for Public Relations Online Nazzaro, Lucia
COM729 Mediation & Facilitation: Tech to Intervene Online Santos, Javorite
COM733 Social Media Online Sobel, Ethan
COM734 Digital Media Analytics Online Quintino, Joao
COM751 Health Communications Online Greene, Neil
FALL II: 10/28 - 12/16
COM705 Media Relations Online Nazzaro, Lucia
COM722 Crisis Communication Online Barrett, Janice
COM732 ADV Negotiations: Skills to Influence Online Santos, Javorite
COM735 Digital Storytelling Online Quinto, Joao
COM738 Persuasion & Public Opinion Online Alland, Helene

Admission Requirements

Candidates seeking admission to Lasell University's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework*
  3. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  4. Resume

*A cumulative grade point average of 3.0 is recommended for recent college graduates with fewer than 3 years of professional work experience.

Materials should be emailed to gradinfo@lasell.edu:
The Office of Graduate Enrollment
Lasell University
1844 Commonwealth Ave. 
Newton, MA 02466