Overview & Career Outcomes
The Master of Science in Communications with a concentration in Corporate Communications is for professionals who want to change or advance their careers and develop corporate communication strategies and skills to become successful leaders.
It has been a trend that society is holding organizations to a higher level where they are expected to not only make a profit but also make a difference in the community at the same time. Because of this, more organizations are building corporate social responsibility communication strategies that align the core business objectives and contributions to society.
With the rise of digital transformation and corporate sustainability/responsibility, corporate communications professionals' roles encompass internal and external audience perception, crisis and reputation management, media and public relations, employee communications, public speaking, corporate social responsibility, and social media management. This program provides the development of these diverse, in-demand skillsets to address the corporate communication challenges vital for an organization's success.
Accelerate your success
Join Lasell’s vibrant community of working professionals and gain access to a wide range of resources to develop your expertise and expand your network. As a Lasell graduate student, you will:
- Benefit from the experience of your faculty and peers, who bring deep expertise and a unique point of view to every class discussion and group project
- Expand your network and learn to position yourself as a leader in your field
- Engage with an active alumni community
- Participate in career services programs that include webinars on salary negotiations and developing a career plan
Curriculum & Career Outcomes
The MS in Communications with a concentration in Corporate Communication is a flexible curriculum that advances students' professional interests and goals through hybrid and online formats.
The curriculum includes a capstone in which you can choose 1 out of 4 options: professional internship, comprehensive exam, thesis, or special study project.
The program is structured as followed:
- 36 credits are required, of which up to 6 may be waived based on prior academic work.
- 21 credits (7 courses) comprise the core offerings.
- 9 required concentration credits (3 courses)
- 6 related elective credits (2 courses) Students may take any courses offered at the graduate level to fulfill their elective credits.
Get information on our Course Schedules.
This course is designed to present an overview of corporate public relations in contemporary society. The rapidly changing nature of global markets and the convergence of new information technologies are influencing the ways that communication professionals achieve their goals. The course explores the trends and issues affecting corporations, crisis management, public affairs communication, consumer affairs, employee relations, environmental issues, investor relations, issues of multinationals, ethics, and governmental relations.
This course will examine the global Corporate Social Responsibility (CSR) movement, explore the unique communications challenges it presents and offer practical suggestions and tactics to respond to this trend. The class will feature in-class activities, discussions, and advice from CSR experts on how to meet challenges here and in the global marketplace. We will utilize case studies and industry research to explore the topic and develop a comprehensive CSR communications strategy as the final project for the class. This course will help you learn the difference between “true” corporate social responsibility (CSR) (“doing well by doing good”) and “false” CSR- maintaining the appearance of doing good while continuing to operate in the old, less socially and environmentally sensitive ways. This will be accomplished through lectures; readings; independent and group learning; access to leading practitioners of CSR communications and student research and discussion. The Corporate Social Responsibility (CSR) movement, more recently referred to as Corporate Sustainability, is a worldwide phenomenon and corporations, trade associations, and non-profits are being asked to be accountable to a whole new group of stakeholders. Public relations and communications professionals are the logical people to prepare strategic communications and operational plans that reflect their organization's commitment to CSR and enhance their employer's reputation. To not do so is at best a missed opportunity and in the worst case you risk exposing your organization to the harsh glare of the public spotlight.
This course provides a foundation for understanding the significance of communication strategies and skills and their application to developing capabilities for leadership in today’s complex and multi-faceted organizations. Students are exposed to many different styles of communication used by effective leaders, including contemporary collaborative models. The theoretical frames for communication and leadership provide students with perspectives that assist them in developing their own personal model for effective communication in their leadership roles.
This course is designed to present students with a graduate-level overview of contemporary mass communication. We focus on the relationship between mass media and society and the ethical issues inherent in that relationship; in the process, we identify current trends, particularly in technology, that are changing the nature and function of traditional mass communication. Students gain insight into the influences of mass communication on business, government, politics, education, the home environment, and non-profit institutions, as well as related ethical issues.
This course focuses on both theoretical understanding and practical knowledge of the context and applications for organizational communication. Topics include: leadership, new technologies and their impact on organizations, organizational climate and culture, ethics, formal and informal channels of communication within organizations, management of diversity and conflict, relational communication (with interpersonal and group work), and issues of power and politics within the context of organizational settings
This course provides students with an understanding of the concepts, roles, processes, techniques, and strategies of communication research. The course examines research conducted in both the professional and academic settings, and includes quantitative (surveys, experiments, content analyses) and qualitative (focus groups, etc.) methods. The main goal of this course is to help students become intelligent "consumers" of research -- to provide the tools needed to evaluate and interpret research, as well as the ability to make knowledgeable decisions about the uses and benefits of research.
Managing media relations for organizations is the focus of this course. The course is intended to increase knowledge of the principles and methods of generating publicity as well as the basics of planning and writing media relations campaigns. The rapidly changing nature of global companies and the convergence of new information technologies are influencing the ways that communication professionals achieve their goals. Students work individually or in teams to plan a comprehensive media relations program, to communicate a clear message, and to evaluate the effectiveness of public relations strategies for a chosen client. Lectures, readings, group work, guest speakers, and class discussions focus on techniques useful in such areas as local & national publicity, special events, and in community and government relations for organizations.
This is a communication skills course designed to better understand the nature of conflict and its resolution through persuasion, collaboration, and negotiation. Students learn theories of interpersonal and organizational conflict and its resolution as applied to personal, corporate, historical, and political contexts. Students assess their own styles, skills, and values, and develop techniques to better resolve disputes, achieve objectives, and exert influence.
This course introduces students to the dynamics of social influence. Students learn the theories, strategies, and techniques of persuasion as a means of shaping public opinion and attitudes. The course examines how individuals, business, government, and institutions craft messages and communicate through the press, entertainment media, advertising, and public relations. Primarily through public opinion research, students can ascertain and understand the beliefs, attitudes, and values of groups and society. Students learn how to craft persuasive messages, how to evaluate the attempts of others to persuade audiences, and how to recognize and avoid unethical attempts at persuasion.
The comprehensive examination provides evidence of student knowledge of key concepts, skills, and other important materials related to the communication field. Preparation throughout the semester includes reading and analyzing case studies related to the major with the completion of two Mock Exams for which students review previous course materials in order to analyze relevant issues and concepts in various case studies. The timed half day Final Comprehensive Exam requires the student to analyze case studies in the major and/ or in the area of concentration, by developing written responses that integrate skills, concepts and an understanding of course materials, coursework and other educational experiences in the degree program.
Students completing a master’s thesis design, conduct, and report original research related to their concentration, working closely with a faculty advisor in the department and following detailed guidelines provided by the department. Prerequisites: COM795, COM701, COM703
The project can be a document, a video, or a multi-media presentation developed under the guidance of a Lasell College faculty member to applying communication skills and professional expertise derived from the student's program of graduate study. Such projects are designed to solve some problem in communication that is relevant to the student's area of concentration in public relations or integrated marketing communications.Prerequsite: COM703
The internship is a hands-on working experience in the student’s field of concentration requiring a minimum of 150 hours of placement under the supervision of both an employer and a faculty member. Beginning in the semester preceding the internship placement, the student identifies what type of organization they desire for their internship. The student holds primary responsibility for obtaining a field experience site and is responsible for setting up interviews with prospective internship sites. Students may not perform internships at their current place of employment without prior consent of the Dean of Graduate and Professional Studies. This course is taken during the student’s final graduate semester.
Candidates seeking admission to Lasell University's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies.
No GMAT/GRE scores are required for admission.
International Students need to submit English equivalency from one of the following: TOEFL scores: minimum required score is 80 (iBT) or IELTS, minimum required score is 6.0; or Pearson PTE Academic minimum score is 53; or Duolingo minimum required score is 105. The English equivalency scores may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand, or Canada.
Admission Requirements Checklist:
- Online application
- Official transcripts of all college-level coursework*
- A one page personal statement describing your goals, strengths and potential for achievement in graduate school
Materials can be provided through MyPortal or emailed to email@example.com.