Overview & Career Outcomes

The Master of Science in Sport Management with a concentration in Sport Analytics program offers a unique mix of sports and analytical skills.

The curriculum blends the latest data science techniques with a deep understanding of the sports industry's at the  collegiate, professional, and amateur levels. From marketing and finance to player performance and fan engagement, you'll learn how to leverage data to drive informed decisions and innovative strategies. 

Using statistical models, data visualization techniques, and advanced technologies, sports analytics uncovers crucial information from large data sets.

From improving performance by identifying strengths and weaknesses in teams and strategies to enhancing fan engagement and generating revenue through ticket sales, sponsorships, and merchandise, sport analytics plays a key role in sport organizations. 

You'll emerge with the ability to develop business plans precisely tailored for the unique sports landscape - collegiate, pro, or amateur levels. Your mastery of analytics will make you an invaluable asset, spearheading the use of data to reshape how entire organizations operate from the inside out.

Charting Career Paths in Sport Analytics

With a Master's in Sport Management and expertise in Sport Analytics, you'll be equipped to pursue an array of exciting career opportunities across the sports industry. Graduates can pursue a career in the following sectors:

  • Data Analysts
  • Business Intelligence Analysts
  • Data Scientists
  • Business Analytics Analysts
  • Product Analysts
  • Strategy Analysts
  • Quantitative Analysts
  • Analysts specializing in areas like Baseball/Football/Basketball Operations,
  • Analytics and Insights Analysts
  • CRM Analysts
  • Sports Science Analysts

Alumni Success

Our alumni have roles at renowned organizations such as: 

  • Adidas - Team Services, NHL Representative
  • Boston University - Assitant Director, Athletic Communications
  • Excel Sports Management - Manager of Communications
  • Hawks Lacrosse - Director of Operations
  • Houston Texans - Player Engagement
  • Loyola University Bakersfield - Athletic Director
  • Marian University - Head Tennis Coach/Assistant Men's Basketball Coach
  • MB Performace Institute - Owner
  • New England Futbol Club - Head Coach
  • Princeton University - Manager Sports Camps & Clinics
  • Shenandoah University - Head Men's Lacrosse Coach
  • State Street Alternative Investment Solutions - Assistant Vice President
  • Teamworks Centers - League Director
  • University of Nebraska Lincoln - Director of Recruitment
  • United Soccer Leagues LLC - Director, Business Development
  • Wentworth Institute Of Technology - Athletic's Communications Coordinator



Curriculum

The degree program is structured as follows:

  • 36 credits of coursework: 24 credits in the core program curriculum; nine credits of concentration-specific courses; 3-credit capstone
  • Up to 6 credits may be waived based on prior academic work
  • Pick 1 of 2 capstone options: Professional Internship or a Writing & Reporting Research in Sport 
  • 9 credits (3 courses) required for the concentration 
    • Big Data and Stat Analysis in Sport, Analytics in Sport Business, Applied Network Analysis

Below is a sample of the curriculum. See the full curriculum at academic catalog.

Foundational Courses (24 Credit Hours)

Concentration Courses (9 credit hours)

Capstone Course (3 credit hours)

Requirements

Candidates seeking admission to Lasell University's Sport Management graduate degree or certificate programs must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required.  

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework 
  3. A one-page personal statement describing your goals, strengths, and potential for achievement in graduate school
  4. Resume

International Applicants:

This program is not F-1 eligible, international applicants can only be considered for the online curriculum option. For additional requirements please visit our International Admission Requirement page.

Materials should be submitted through MyPortal or emailed to gradinfo@lasell.edu