Overview & Career Outcomes

The Master of Science in Sport Management with a concentration in Sport Analytics program offers a unique mix of sports and analytical skills. It is designed to nurture future sports leaders across various tiers of the sports industry, including collegiate, professional, and amateur levels. The curriculum blends the latest data science techniques with a deep understanding of the sports industry's unique challenges and opportunities. From marketing and finance to player performance and fan engagement, you'll learn how to leverage data to drive informed decisions and innovative strategies that keep your organization ahead of the curve. 

Sport Analytics: Decoding the Path for Peak Performance

Sport analytics is a growing field in sport management, especially in today's data-driven age. It involves the collection, analysis, and interpretation of data to provide valuable insights for making informed decisions in the sports context. Using statistical models, data visualization techniques, and advanced technologies, sports analytics uncovers crucial information from large data sets.

From improving performance by identifying strengths and weaknesses in teams and strategies to enhancing fan engagement and generating revenue through ticket sales, sponsorships, and merchandise, sport analytics plays a multifaceted role in sport organizations. In essence, sport analytics is transforming the operations of sports organizations, leading to better performance, superior fan experiences, and increased revenues.

Sport Analytics Learning Outcomes

When you complete this program, you'll be ready to lead the data revolution hitting the sports world. We're talking next-level analytical skills that let you uncover those game-changing insights hidden deep in the numbers.

But you won't just be a data cruncher - you'll be a strategic visionary turning those insights into innovative business solutions that give sports organizations a real competitive edge. Whether you're optimizing athlete performance, driving fan engagement, or boosting revenue, your data-driven strategies will be game-changers.

You'll emerge with the ability to develop business plans precisely tailored for the unique sports landscape - collegiate, pro, or amateur levels. Your mastery of analytics will make you an invaluable asset, spearheading the use of data to reshape how entire organizations operate from the inside out.

From groundbreaking marketing campaigns to cutting-edge training tactics to new revenue streams - your data-backed vision will positively impact your sports team. You'll be the catalyst ushering in a new era of data-empowered athletics.

A convenient online approach

  • All coursework is completed online on your schedule
  • 8-week sessions are flexible and affordable
  • Rolling admissions, with 6 start terms in September, October, January, March, May, and July.

Careers in Sport Analytics

A Master of Science in Sport Management with a Concentration in Sport Analytics can open up a wide range of exciting career opportunities. Sport analytics professionals are crucial in helping teams and organizations make data-driven decisions, thus improving performance, fan engagement, and business success.

With the rise in technological advancements and the abundance of data, the demand for skilled professionals in the field of sport analytics is on the rise. Job prospects range from professional sport teams, sport agencies, sports media companies, sport technology firms, to sport marketing agencies.

Charting Career Paths in Sport Analytics

With a Master's in Sport Management and expertise in Sport Analytics, you'll be equipped to pursue an array of exciting career opportunities across the sports industry. Graduates can pursue a career in the following sectors:

  • Data Analysts
  • Business Intelligence Analysts
  • Data Scientists
  • Business Analytics Analysts
  • Product Analysts
  • Strategy Analysts
  • Quantitative Analysts
  • Analysts specializing in areas like Baseball/Football/Basketball Operations,
  • Analytics and Insights Analysts
  • CRM Analysts
  • Sports Science Analysts

Following in the Footsteps of Our Alumni Success

Our program's success is a testament to the caliber of our students and alumni, who have gone on to make their mark across various sectors of the sports industry. From team operations and athletic communications to coaching, business development, and executive leadership, our graduates are driving innovation and shaping the future of sports through data-informed decision-making. As a prospective student, you can be confident that our program provides a solid return on investment, equipping you with the skills and connections to pursue rewarding careers at the forefront of the sports analytics revolution.

The sports analytics skillset is highly valued, with our alumni landing roles at renowned organizations such as: 

  • Adidas - Team Services, NHL Representative
  • Boston University - Assitant Director, Athletic Communications
  • Excel Sports Management - Manager of Communications
  • Hawks Lacrosse - Director of Operations
  • Houston Texans - Player Engagement
  • Loyola University Bakersfield - Athletic Director
  • Marian University - Head Tennis Coach/Assistant Men's Basketball Coach
  • MB Performace Institute - Owner
  • New England Futbol Club - Head Coach
  • Princeton University - Manager Sports Camps & Clinics
  • Shenandoah University - Head Men's Lacrosse Coach
  • State Street Alternative Investment Solutions - Assistant Vice President
  • Teamworks Centers - League Director
  • University of Nebraska Lincoln - Director of Recruitment
  • United Soccer Leagues LLC - Director, Business Development
  • Wentworth Institute Of Technology - Athletic's Communications Coordinator

This diverse pool of employers underscores the versatility of our program and the high demand for data-driven professionals in the sports realm.


In their pursuit of a master's degree in sport analytics, students will fulfill program requirements by completing foundational courses, concentration-specific courses, and a capstone course, leading to the attainment of their degree. Foundational courses typically integrate topics or exercises pertinent to sport analytics, allowing students to not only cultivate expertise in various subjects but also explore the transformative potential of sport analytics and remain informed about the latest advancements in the field. For example, students may undertake tasks such as crafting metrics for sponsorship pricing decisions or developing models to enhance facility and event risk management. Within these courses, sport analytics majors will engage in discussions with other sport management majors specializing in areas such as sport leadership and athletic administration, further expanding their knowledge and insights in those specific contexts.

In addition to foundational courses, sport analytics majors complete 9 credit hours of concentration courses focusing on fundamental data analytics principles, including predictive analytics, data visualization, machine learning, and artificial intelligence. While sport analytics majors may pursue careers as data analysts in the future, leveraging the knowledge and skills acquired from the program, their ability to merge technology and management equips them to work across various domains within the sports industry. This includes marketing, finance, athletics, and both professional and amateur sports, where they can independently drive innovation through data while also collaborating effectively with other data analysts within and outside their organizations. Lasell's sport management faculty are not only experts in their field but also active practitioners within the industry, ensuring they remain up-to-date with the latest advancements in sport analytics. They mentor sport analytics majors, encouraging them to participate in practical applications of sport analytics, undertake independent or collaborative capstone projects, and emerge as adept and hands-on professionals in the field of sport analytics.

Our curriculum will help you build the skillset you need to advance in the field of Athletic Administrator.

The curriculum for this program is shown below. The degree program is structured as follows:

  • 36 credits of coursework: 24 credits in the core program curriculum; nine credits of concentration-specific courses; 3-credit capstone
  • Up to 6 credits may be waived based on prior academic work
  • Pick 1 of 2 capstone options: Professional Internship or a Writing & Reporting Research in Sport 
  • 9 credits (3 courses) required for the concentration 
    • Big Data and Stat Analysis in Sport, Analytics in Sport Business, Applied Network Analysis

No GMAT/GRE scores are required for admission. 

Get information on our Course Schedules.

Foundational Courses (24 Credit Hours)

Concentration Courses (9 credit hours)

Capstone Course (3 credit hours)


Candidates seeking admission to Lasell University's Sport Management graduate degree or certificate programs must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required.  

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework 
  3. A one-page personal statement describing your goals, strengths, and potential for achievement in graduate school
  4. Resume

International Applicants:

This program is not F-1 eligible, international applicants can only be considered for the online curriculum option.

All International applicants need to submit official scores showing English equivalency from one of the following: TOEFL scores: minimum required score is 80 (iBT) or IELTS, minimum required score is 6.0; or Pearson PTE Academic minimum score is 53; or Duolingo minimum required score is 105. The English equivalency scores may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand, or Canada.

For additional requirements please visit our International Admission Requirement page.

Materials should be submitted through MyPortal or emailed to gradinfo@lasell.edu:
The Office of Graduate Enrollment
Lasell University
1844 Commonwealth Ave.
Newton, MA 02466

Questions about your application? Call/text us today at 617-243-2400!