Overview & Career Outcomes

The Master of Science in Sport Management with a concentration in Data Analytics prepares students to use data and analysis to drive leadership decisions in the sports industry.  Students will be prepared to understand and apply analytical methods such as statistical and quantitative analysis and predictive models to evaluate and gain valuable insight into player and team performance. 

A convenient online approach

  • All coursework is completed online on your schedule
  • 8-week modules are flexible and affordable
  • Rolling start with 6 start times, September, October, January, March, May, and July.

Become an in-demand data-driven leader shaping the future of Sports Management

The Data Analytics concentration combines interests in sports and data analytics and prepares students with the skills that employers are looking for when hiring for sports analytics, sports science, sports marketing, human performance and organizational leadership positions within a sports organization. Our program is designed to provide a high-level education that is immediately applicable and can make an impact on your career.  Students will learn emerging technologies and build qualifications that are unique to transforming the sports industry by turning data into revenue-generating strategies.  

A student-first philosophy

We maintain intentionally small class sizes that enable highly collaborative, personalized learning. You’ll work closely with exceptional teachers – many of whom are working professionals – over the course of your program, and have opportunities to develop a curriculum aligned with your specific goals through student-driven projects such as a direct study, which enables you to dive deeply into a research project of your choosing. In addition, our advisory board comprises prominent professionals in the field who provide valuable connections to the broader sport industry, positioning you to pursue internships and real-world work experience with top organizations in the Boston area and beyond.


Our curriculum will help you build the skillset you need to advance in the field of Athletic Administrator.

The curriculum for this program is shown below. The degree program is structured as follows:

  • 36 credits of coursework: 24 credits in the core program curriculum; nine credits of concentration-specific courses; 3-credit capstone
  • Up to 6 credits may be waived based on prior academic work
  • Pick 1 of 2 capstone options: Professional Internship or a Writing & Reporting Research in Sport 
  • 27 credits (9 courses) comprise the core offerings
  • 9 credits (3 courses) required for the concentration 
    • Big Data and Stat Analysis in Sport, Analytics in Sport Business, Applied Network Analysis

No GMAT/GRE scores are required for admission. 

Get information on our Course Schedules.

Course Number Course Name Credit Hours
Required Courses 24
SMGT701 Historical & Current Issues in Sports
SMGT704 Sport-Recreation-Tourism & the Law 3
SMGT705 Financial Management in the Sport Industry 3
SMGT708 Leisure Studies Foundation 3
SMGT711 Sport & Rec Leadership to Shape the Future 3
SMGT714 Administrative Procedures 3
SMGT717 Intro to Data Analytics in Sports 3
SMGT780 Research & Design in the Sport Industry 3
Elective Courses - Choose 3  9
SMGT715 Big Data and Stat Analysis in Sport 3
SMGT718 Analytics in Sport Business 3
SMGT719 Applied Network Analysis 3
Research Courses  3
SMGT781 Writing & Reporting Research in Sport 3
SMGT797 Capstone Internship 3
Total number of credits required 36



Candidates seeking admission to Lasell University's Sport Management graduate degree or certificate programs must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required.  

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework 
  3. A one-page personal statement describing your goals, strengths, and potential for achievement in graduate school
  4. Resume

International Applicants:

This program is not F-1 eligible, international applicants can only be considered for the online curriculum option.

All International applicants need to submit English equivalency from one of the following: TOEFL scores: minimum required score is 80 (iBT) or IELTS, minimum required score is 6.0; or Pearson PTE Academic minimum score is 53; or Duolingo minimum required score is 105. The English equivalency scores may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand, or Canada.

For additional requirements please visit our International Admission Requirement page.

Materials should be submitted through MyPortal or emailed to gradinfo@lasell.edu:
The Office of Graduate Enrollment
Lasell University
1844 Commonwealth Ave.
Newton, MA 02466

Questions about your application? Call/text us today at 617-243-2400!

Materials should be submitted through MyPortal or emailed to gradinfo@lasell.edu: