Overview

Every type of business or industry utilizes marketing professionals. In order to be successful, companies must know their competition, be nimble, anticipate trends in their industry, be customer focused, and identify potential markets. The M.S. in Marketing focuses on data-driven analytics, digital strategy, market research, and new product development to make you a holistic and valued voice in marketing.

Why Lasell's M.S. in Marketing? 

  • Globally accredited program: 
    ACBSP The Accreditation Council for Business Schools and Programs (ACBSP) is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
  • 12-24 month degree-completion timeframe.
  • Tuition is $600 per credit.
  • Small classes capped at 23 students.
  • No GRE/GMAT requirement.

The Lasell Experience:

Professional focused curriculum The MS in Marketing curriculum was developed by industry leaders focusing on where the field is going. Courses include Marketing Research & Data Analytics, Digital Marketing, and New Product Development. 

Designed for working professionals - Our online course format offers unmatched flexibility to suit your busy lifestyle, while our extensive graduate student services ensure you remain connected to the Lasell community and fully supported throughout your program.

A platform for cultivating leadership - We encourage students to take advantage of leadership courses and opportunities that are built into our curriculum, helping them become agents of change in their workplaces and preparing them for advanced positions following graduation.

Capstone or Internship credit - Through a hands-on research project, apply your new knowledge and gain valuable resume-building experience that will help you hit the ground running after graduation.  

Curriculum

This curriculum gives the students the knowledge of innovative marketing strategies in real-life scenarios allowing them to start applying both creative and practical skills to their job as soon as they learn them.  

COM742
Integrated Marketing Communications
3 credits
MGMT700
Global Leadership
3 credits
MGMT702
Research Methods
3 credits
MGMT704
Financial Management
3 credits
MGMT707
Operations Strategy
3 credits
MGMT740
Consumer Behavior
3 credits
MGMT741
Marketing Research & Data Analytics
3 credits
MGMT744
Global Marketing
3 credits
MGMT745
Strategic Marketing
3 credits
MGMT746
Digital Marketing
3 credits
MGMT760
New Product Development
3 credits
MGMT798
Research Project Capstone
3 credits
MGMT799
Internship Capstone
3 credits

Requirements

Candidates seeking admission to Lasell University's MS in Marketing must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required for admission.  The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand, or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework*
  3. A one-page personal statement describing your goals, strengths, and potential for achievement in graduate school
  4. Resume

* A cumulative grade point average of 3.0 is recommended for recent college graduates with fewer than three years of professional work experience.

Materials should be addressed to:

The Office of Graduate Enrollment
Lasell University
1844 Commonwealth Ave.
Newton, MA 02466