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MS in Communication: Public Relations

Overview

Master of Science in Communication

  • 100%

    Online or Blended format
  • 12-24 months

    Time to Complete
  • $600

    Cost Per Credit

The Master of Science in Communication with a concentration in Public Relations prepares students with the experience necessary to develop targeted messages, identify key audiences, and work with stakeholders and the media to effectively communicate a brand. You’ll engage with emerging topics such as data analytics – a key capability in a competitive job market – and develop essential skills and knowledge in media and government relations, crisis communication, and legal and ethical issues.

What you'll learn:

  • How to place and respond to issues in the press
  • Strategies to craft visual and written messaging around a brand
  • Methods for collecting and integrating feedback from target audiences
  • Communications strategies before, during, and after a crisis
  • How to evaluate the effectiveness of public relations strategies
  • Best practices for public relations professionals
  • Budgeting and team management

Connect learning to practice

Lasell’s philosophy of Connected Learning provides you with opportunities to draw on both your professional experience and newly acquired knowledge and skills to enhance your career prospects. Rigorous coursework is complemented by opportunities to put learning into practice, including a Capstone research experience and lectures from industry leaders (in person and via live stream) who present and discuss their work. 

Advance your career

In today’s ever-changing media landscape, skilled public relations professionals are needed to maintain a positive image for their organization and increase awareness of its work. You will be positioned to succeed in media, government, business, and the non-profit sector in such roles as:

  • Director of Communication
  • Director of Media Relations
  • Public Relations Strategist
  • Social Media Manager
  • Director of Investor Relations

Accelerate your success

Join Lasell’s vibrant community of working professionals and gain access to a wide range of resources to develop your expertise and expand your network. As a Lasell graduate student, you will:

  • Benefit from the experience of your faculty and peers, who bring deep expertise and a unique point of view to every class discussion and group project
  • Expand your network and learn to position yourself as a leader in your field
  • Engage with an active alumni community
  • Participate in career services programs that include webinars on salary negotiations and developing a career plan

Curriculum

COURSE CODE COURSE TITLE CREDITS
Concentration Courses
COM713 Writing for Public Relations 3
COM721 Principles of Public Relations 3
COM722 Crisis Communication 3
MSC Core Requirements
COM701 Communication, Ethics & Society 3
COM702 Organizational Communication 3
COM703 Communication Research 3
COM705 Media Relations 3
COM709 Negotiations & Conflict Resolution 3
COM738 Persuasion & Public Opinion 3
Choose 1 from the following:
COM796 Comprehensive Examination 3
COM797 Thesis 3
COM798 Special Study Project 3
COM799 Professional Internship 3

Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits.
Note: Students interested in taking COM797 - Thesis are required to take COM795 - Thesis: Research Design as a free elective. 

Course Schedule

2020 Courses

Course Number Name Format Instructor
SUMMER II: 7/8 - 8/31
COM702 Organizational Communication Online Covarrubias, Kristina
COM705 Media Relations  Online Nazzaro, Lucia
COM734 Digital Media Analytics Online Quintino, Joao
COM738 Persuasion & Public Opinion Online Alland, Helene
COM761 Communicating in Groups and Teams Online Quinn, Kaitlyn
FALL MAIN 9/8 - 12/18
COM703 Communications Research Hybrid Sobel, Ethan
COM721 Principles of Public Relations Hybrid TBA
COM722 Crisis Communication Hybrid Sobel, Ethan
COM725 Advertising Hybrid Quinto, Joao
COM742 Integrated Marketing Communications Hybrid Walsh, Marty
COM796 Comprehensive Examination Online Barrett, Janice
COM799 Professional Internship Quinn, Kaitlyn
FALL I: 9/8 - 10/27
COM709 Negotiations & Conflict Resolution Online Barrett, Janice
COM713 Writing for Public Relations Online Nazzaro, Lucia
COM726 Public Speaking Online Vicente, Erin
COM729 Mediation & Facilitation: Tech to Intervene Online Santos, Javorite
COM733 Social Media Online Sobel, Ethan
COM734 Digital Media Analytics Online Quintino, Joao
COM751 Health Communications Online Greene, Neil
FALL II: 10/28 - 12/16
COM705 Media Relations Online Nazzaro, Lucia
COM722 Crisis Communication Online Barrett, Janice
COM732 ADV Negotiations: Skills to Influence Online Santos, Javorite
COM735 Digital Storytelling Online Quinto, Joao
COM738 Persuasion & Public Opinion Online Alland, Helene

Admission Requirements

Candidates seeking admission to Lasell University's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework*
  3. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  4. Resume

*A cumulative grade point average of 3.0 is recommended for recent college graduates with fewer than 3 years of professional work experience.

Materials should be addressed to:
The Office of Graduate Enrollment
Lasell University
1844 Commonwealth Ave. 
Newton, MA 02466