MS in Communication: Public Relations

Overview

Master of Science in Communication

Offering both a strong theoretical foundation and opportunities for professional application, the Public Relations concentration equips students with the experience necessary to develop targeted messages, identify key audiences, and work with stakeholders and the media to effectively communicate a brand.

A convenient, flexible approach

  • Courses are available 100% online or in a blended on-campus format
  • 36 credits of coursework: 21 credits in the core program curriculum; 9 credits of concentration-specific courses; 6 credits of electives; Capstone project
  • Affordable 8 or 16-week courses

Master skills at the forefront of the field
Topics addressed in the Public Relations concentration include:

  • Placing and responding to issues in the press
  • Crafting messaging around a brand
  • Collecting and integrating feedback from a target audience
  • Budgeting effectively and managing a team

Learn in a stimulating, professional environment
As a Lasell graduate student, you will be immersed in an engaging and professional environment that values each student’s experiences and insights. You will develop meaningful relationships with faculty members – whether you take classes on-campus or online – and benefit from their experience as it relates to both your coursework and your professional goals. Throughout the program, you’ll engage with emerging topics such as data analytics – a key capability in a competitive job market – and develop proficiency in media and government relations, crisis communication, and legal and ethical issues, positioning you to take your career in public relations to the next level or confidently enter the field.

Engage and connect to amplify your education
At Lasell, all classes ­– both online and in person – are capped at 23 students, which enables active learning that is collaborative and personalized. Over the course of your program, you'll work closely with dedicated faculty who bring real-world experience to the classroom, and have opportunities to align your education with specific goals through student-driven projects such as a Capstone research project or internship.

Career advancement
Thanks to a vibrant community of working professionals and a wide range of available services, graduate students are positioned to develop their expertise and advance their career. As a Lasell graduate student you will have the opportunity to:

  • Benefit from the experience of your faculty and peers, who bring deep expertise and a unique point of view to every class discussion and group project
  • Expand your network and learn to position yourself as a leader in your field
  • Engage with an active alumni community
  • Participate in career services programs that include webinars on developing a career plan

A rewarding career path
Graduates of the Public Relations concentration pursue work in media, government, business, and the non-profit sector. Our graduates are well positioned to succeed in roles that include:

  • Director of Communication
  • Director of Media Relations
  • Public Relations Strategist

Curriculum

COURSE CODE COURSE TITLE CREDITS
MSC Core Requirements
COM701 Communication, Ethics & Society 3
COM702 Organizational Communication 3
COM703 Communication Research 3
COM705 Media Relations 3
COM709 Negotiations & Conflict Resolution 3
COM738 Persuasion & Public Opinion 3
Concentration Courses
COM713 Writing for Public Relations 3
COM721 Principles of Public Relations 3
COM722 Crisis Communication 3
Choose 1 from the following:
COM796 Comprehensive Examination 3
COM797 Thesis 3
COM798 Special Study Project 3
COM799 Professional Internship 3

Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits

Course Schedule

Spring 2019

Course NumberNameFormatInstructorDay/Time
SPRING MAIN - 1/15-5/6
COM702 Organizational Com Hybrid: On-campus 1/28 Michael Laramee M 6:30 - 9 p.m.
COM705 Media Relations Hybrid: On-campus 1/16 Janice Barrett W 6:30 - 9 p.m.
COM709 Negotiations & Confiict Resolution Hybrid: On-campus  Janice Barrett R 6:30 - 9 p.m.
COM721 Principles of Public Relations Hybrid: On-campus 1/15 Kristina Markos T 6:30 - 9 p.m.
COM738 Persuasion & Public Opinion Hybrid: On-campus 1/29 Lucia Navarro T 6:30 - 9 p.m.
COM796 Comprehensive Examination (Prereq: COM703) Kristina Markos
COM797 Thesis (Prereq: COM795)
COM798 Special Study Project
Prereq:  (COM703 Lecture Min Grade: B- Min Credits: 3.00)
TBA Laramee, Michael
COM799 Professional Internship TBA Vicente, Erin
SPRING 1: 1/15 - 3/5
COM705 Media Relations Online TBD
COM744 Integrated Marketing Com Planning Online Jo O'Connor
COM758 Branding Health Services Online Rick Rizzo
SPRING 2: 3/18 - 5/6
COM703 Communication Research Online Lauren Anderson
COM721 Principles of Public Relations Online Erin Vicente
COM725 Advertising Online Joao Quintino

Admission Requirements

Candidates seeking admission to Lasell College's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework*
  3. Two professional letters of recommendation from either faculty or employers
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  5. Resume

*A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.

Materials should be addressed to:
The Office of Graduate Enrollment
Lasell College
1844 Commonwealth Ave. 
Newton, MA 02466