The Master of Science in Communications with a concentration in Digital Media prepares students to be effective in today’s changing media landscape through expertise in social media, digital storytelling, and data analytics. Using case studies and interactive projects, you will gain skills to drive strategy for media campaigns, craft compelling digital stories, create platforms to engage diverse audiences, and measure impact of media campaigns.
Lasell’s philosophy of Connected Learning provides you with opportunities to draw on both your professional experience and newly acquired knowledge and skills to enhance your career prospects. Rigorous coursework is complemented by opportunities to put learning into practice, including a Capstone research experience and lectures from industry leaders (in person and via live stream) who present and discuss their work.
Digital Media is an in-demand field with an expected 6% growth in upcoming years. You will be positioned to succeed in media, private industry, non-profit organizations, governmental agencies, hospitals, biotech, and insurance corporations, in such roles as:
Join Lasell’s vibrant community of working professionals and gain access to a wide range of resources to develop your expertise and expand your network. As a Lasell graduate student, you will:
|COURSE CODE||COURSE TITLE||CREDITS|
|MSC Core Requirements|
|COM701||Communication, Ethics & Society||3|
|COM709||Negotiations & Conflict Resolution||3|
|COM738||Persuasion & Public Opinion||3|
|Choose 1 of the following|
|COM798||Special Study Project||3|
|COM734||Digital Media Analytics||3|
Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits.
|Winter 1/2 - 1/17|
|COM701||Communication, Ethics & Society||Online||Anderson, Lauren|
|COM762||Communication Strategies for Leaders||Online||Nazzaro, Lucia|
|SPRING MAIN: 1/22 - 5/11|
|COM702||Organizational Communication||Hybrid||Covarrubias, Kristina|
|COM713||Writing for Public Relations||Hybrid||Sobel, Ethan|
|COM738||Persuasion & Public Opinion||Hybrid||Nazzaro, Lucia|
|COM796||Comprehensive Examination||Hybrid||Barrett, Janice|
|COM798||Special Study Project||TBA||TBA|
|SPRING I: 1/22 - 3/10|
|COM703||Communication Research||Online||Anderson, Lauren|
|COM721||Principles of Public Relations||Online||Vincente, Erin|
|COM732||Advanced Negotiations:Skills to Influence||Online||Santos, Jovonte|
|COM735||Digital Storytelling||Online||Perlson, Meryl|
|COM758||Branding Health Services||Online||Quintino, Joao|
|SPRING 2: 3/23 - 5/11|
|COM702||Organizational Communication||Online||Barrett, Janice|
|COM705||Media Relations||Online||Barrett, Janice|
|COM709||Negotiations & Conflict Resolution||Online||Barrett, Janice|
|COM729||Mediation & Facilitation: Tech to Intervene||Online||Javonte, Santos|
Candidates seeking admission to Lasell University's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.
*A cumulative grade point average of 3.0 is recommended for recent college graduates with fewer than 3 years of professional work experience.
Materials should be addressed to:
The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466