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MS in Communication: Digital Media

Overview

Digital Media

  • 100%

    Online or Blended format
  • 12-24 months

    Time to Complete
  • $600

    Cost Per Credit

The Master of Science in Communications with a concentration in Digital Media prepares students to be effective in today’s changing media landscape through expertise in social media, digital storytelling, and data analytics. Using case studies and interactive projects, you will gain skills to drive strategy for media campaigns, craft compelling digital stories, create platforms to engage diverse audiences, and measure impact of media campaigns.

What you'll learn:

  • How to manage social media platforms and develop strategic plans
  • Best social media practices
  • How to apply SEO and SEM through hands-on projects
  • Digital storytelling to engage and influence key stakeholders
  • Data analytics to measure impact of media campaigns, including Google Analytics
  • Data visualization
  • Obtain a HubSpot Social Media Certificate

Connect learning to practice

Lasell’s philosophy of Connected Learning provides you with opportunities to draw on both your professional experience and newly acquired knowledge and skills to enhance your career prospects. Rigorous coursework is complemented by opportunities to put learning into practice, including a Capstone research experience and lectures from industry leaders (in person and via live stream) who present and discuss their work. 

Advance your career

Digital Media is an in-demand field with an expected 6% growth in upcoming years. You will be positioned to succeed in media, private industry, non-profit organizations, governmental agencies, hospitals, biotech, and insurance corporations, in such roles as:

  • Digital Marketing
  • Social Media Strategy
  • Political Outreach
  • Public Relations
  • Online Communication 
  • Digital Media Relations
  • Online Advertising

Accelerate your success

Join Lasell’s vibrant community of working professionals and gain access to a wide range of resources to develop your expertise and expand your network. As a Lasell graduate student, you will:

  • Benefit from the experience of your faculty and peers, who bring deep expertise and a unique point of view to every class discussion and group project
  • Expand your network and learn to position yourself as a leader in your field
  • Engage with an active alumni community
  • Participate in career services programs that include webinars on salary negotiations and developing a career plan

Curriculum

COURSE CODE COURSE TITLE CREDITS
MSC Core Requirements
COM701 Communication, Ethics & Society 3
COM702 Organizational Communication 3
COM703 Communication Research 3
COM705 Media Relations 3
COM709 Negotiations & Conflict Resolution 3
COM738 Persuasion & Public Opinion 3
Choose 1 of the following
COM796 Comprehensive Examination 3
COM797 Thesis 3
COM798 Special Study Project 3
COM799 Professional Internship 3
Concentration Courses
COM733 Social Media 3
COM734 Digital Media Analytics 3
COM735 Digital Storytelling 3

Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits.
Note: Students interested in taking COM797 - Thesis are required to take COM795 - Thesis: Research Design as a free elective. 

Course Schedule

2020 Courses

Course Number Name Format Instructor
SUMMER II: 7/8 - 8/31
COM702 Organizational Communication Online Covarrubias, Kristina
COM705 Media Relations  Online Nazzaro, Lucia
COM734 Digital Media Analytics Online Quintino, Joao
COM738 Persuasion & Public Opinion Online Alland, Helene
COM761 Communicating in Groups and Teams Online Quinn, Kaitlyn
FALL MAIN 9/8 - 12/18
COM703 Communications Research Hybrid Sobel, Ethan
COM721 Principles of Public Relations Hybrid TBA
COM722 Crisis Communication Hybrid Sobel, Ethan
COM725 Advertising Hybrid Quinto, Joao
COM742 Integrated Marketing Communications Hybrid Walsh, Marty
COM796 Comprehensive Examination Online Barrett, Janice
COM799 Professional Internship Quinn, Kaitlyn
FALL I: 9/8 - 10/27
COM709 Negotiations & Conflict Resolution Online Barrett, Janice
COM713 Writing for Public Relations Online Nazzaro, Lucia
COM726 Public Speaking Online Vicente, Erin
COM729 Mediation & Facilitation: Tech to Intervene Online Santos, Javorite
COM733 Social Media Online Sobel, Ethan
COM734 Digital Media Analytics Online Quintino, Joao
COM751 Health Communications Online Greene, Neil
FALL II: 10/28 - 12/16
COM705 Media Relations Online Nazzaro, Lucia
COM722 Crisis Communication Online Barrett, Janice
COM732 ADV Negotiations: Skills to Influence Online Santos, Javorite
COM735 Digital Storytelling Online Quinto, Joao
COM738 Persuasion & Public Opinion Online Alland, Helene

Admission Requirements

Candidates seeking admission to Lasell University's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework*
  3. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  4. Resume

*A cumulative grade point average of 3.0 is recommended for recent college graduates with fewer than 3 years of professional work experience.

Materials should be addressed to:
The Office of Graduate Enrollment
Lasell University
1844 Commonwealth Ave. 
Newton, MA 02466