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2020 - 2021 Academic Catalog

Hospitality and Event Management

Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell's Master of Science in Management Program. Each certificate is composed of five three-credit courses and can be completed within nine months.

Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents.

15 credits are required for a graduate certificate

  • 9 required concentration credits (3 courses)
  • 6 elective credits (2 courses)
Course Code Course Title Credits
Core Courses
MGMT756 Policy & Brand Management in Hospitality 3
MGMT757 Hosp & Event Law, Ethics, & Risk Mgmt 3
MGMT758 Service Quality Management 3
MGMTXXX

Elective* 3
MGMTXXX Elective* 3
     

·       Two additional courses (6 credits) are required to complete the certificate. The courses can be any graduate Management course.

MGMT700 - Global Leadership

This course considers the key aspects of what it means to be a leader in our ever-changing global business environment. Best practices and key considerations for developing global strategy, driving change around the world, managing multicultural teams, addressing the intricacies of a global supply chain, and the challenges we face from macro trends, such as climate change and sustainability.

MGMT702 - Research Methods

This course introduces both qualitative and quantitative research methodologies, providing the student with an overview of the different steps in the research process. The course evaluates common methods of data analysis, develops skills in critical thinking, and provides experience in data analysis using SPSS.

MGMT703 - Strategic Information Management

This course presents the conceptual foundations of information technology and examines the development, application, and advances of information technology resources in organizations. With a focus on the managerial perspective, students investigate issues related to the development of contemporary systems development approaches

MGMT704 - Financial Management

This course focuses on understanding the fundamental principles of finance, including financial statement analysis, present/future value/ NPV/discounted cash flows, capital budgeting, and risk analysis.

MGMT705 - Organizational Theory

This course is an introduction to the significant theoretical frameworks that have emerged over time to describe and explain organizations. There is no single theory of organization but rather a body of theory relating to organizational development. Examining this body of theory will enable the student to 1) better understand human activity in an organizational environment from a theoretical perspective, and 2) use the knowledge as a guide for future managerial applications.

MGMT706 - Marketing Management

This course provides a decision-oriented overview of marketing management in modern organizations. The emphasis is on developing skills in identifying marketing opportunities, utilizing segmenting, targeting and positioning, and planning and communicating integrated marketing strategies.

MGMT707 - Operations Strategy

This course involves the study of concepts relating to the operations function in both manufacturing and service organizations. Students study how the operations process is responsible for planning, organizing, and controlling resources in order to effectively and efficiently produce goods and services. Formerly - Operations Management

MGMT714 - Principles of Project Management

This course focuses on the essentials of project management. It approaches project management from the standpoint of managing a single, stand-alone project that is small to medium in size. The course takes attendees through the project life cycle in the same sequence they would face when managing a real project in the workplace. Topics covered include the product and project life cycles, including initiation, planning, executing, controlling, and closing.

MGMT728 - Human Resources Management

This course examines the staffing function of management including planning, recruiting, selection, training, motivation, appraisal, compensation, labor laws, and organizational development. The course also addresses the current issues affecting the human resource manager including the changing work force and need to increase productivity as well as changes in the areas of unions and affirmative action.

MGMT730 - Health Management for Seniors

Health management for older adults is a major issue in contemporary society. This course pro­vides the knowledge base and skill set necessary for interdisciplinary professional practice. The course is conducted in collaboration among Harvard Medical School, Simmons School of Social Work, Massachusetts General Hospital Institute of Health Professions, Boston University Sargent College of Health and Rehabilitation Sciences, and Northeastern University School of Pharmacy.

MGMT731 - Human Resource Law & Compliance

This course introduces students to individual employment law, which is concerned with rules that govern the relations between employers and employees, primarily as applicable to non-unionized workers. The course includes such subject areas as identifying a contract of employment, creation and modification of the employment relationship, the common law obligations of employee and employer, the employer’s statutory obligations to its employees, privacy in the workplace, human rights legislation in the workplace, and the termination of employment.

MGMT734 - Aging in American Society

This class audits the historical views of aging, contrasting earlier perspectives with current ones. Students discuss the position of the elderly in today's American society, with an emphasis on status, heritage, and culture. In addition, students examine the current trends and practices affecting the elderly in American society, including work habits, retirement, and long-term care options.Formerly - MGMT720

MGMT736 - Leadership & Operations in Lodging Mgmt

This course explores successful leadership practices and evaluates organizational models of service and operations within various lodging settings. Leadership principles and management methodologies are assessed and market positioning and operational structures are examined as they related to each segment including hotels, resorts, bed and breakfasts, campsites, and other lodging properties. Topics covered include: best practices of lodging managers, service design and development, organizational structures, and service system procedures.

MGMT740 - Consumer Behavior

This course explores how and why consumers behave the way they do. Consumers can be indi­vidual households buying goods and services for their own consumption or they can be buyers in industrial and other business-related markets. The course takes an interdisciplinary, in-depth approach to the study of buyer behavior.

MGMT741 - Marketing Research & Data Analytics

This course provides an in-depth study of the marketing research process and how data analytics are an integral part to strategic decision making in the current business environment. The course will integrate the primary research process with secondary data analytics and review the tools used to gather, interpret, analyze and present data to management for better decision-making. Through a project-based approach, students will learn how to conduct research and integrate data analytics in a manner relevant to the business challenge.

MGMT743 - Fundraising Concepts & Practices

The world of fundraising has become increasingly complex, and knowledge of the various components of fundraising is now essential for anyone wanting to work and advance in this field. This online course introduces students to every major facets of fundraising: the annual fund, working with volunteers, writing successful proposals and grants, capital campaigns, special events, board relations, donor research, and the legal and ethical responsibilities of nonprofit organizations.

MGMT744 - Global Marketing

The purpose of this course is to explore the nature of marketing in a global context. This includes the decision of extending or adapting domestic marketing strategies for use abroad and the special demands of managing the marketing functions globally. Major emphasis is on devel­oping global marketing strategies. However, the course also addresses issues of importance to entrepreneurs just entering global markets.

MGMT745 - Strategic Marketing

This course provides an overview of data-driven strategic marketing; the management, planning and control of the function and the process. Designed as a foundation course for the Masters in Marketing, an emphasis is placed on developing the skills to lead, plan, implement and measure strategic marketing initiatives within the dynamics of today’s organization.

MGMT746 - Digital Marketing

This course provides a practical view of how Digital Marketing has grown to become a strategic foundation for today’s marketer. It is critical to have a basic understanding of the tools and best practices of Digital Marketing and how they are applied to build marketing programs that are smarter and faster. The course will cover how branding and marketing messages translate across digital platforms and how the latest techniques to reach and engage audiences are assessed and integrated into the marketing strategy.

MGMT747 - Event Management Operations

This course presents a detailed look at operations within the major segments of the event industry including meetings, expositions, special events, and conventions. The course highlights the role of the event manager, whose responsibilities include planning, organizing, directing, and controlling various types of events as well as it’s relationships with outside vendors, contractors, and clientele. Students will explore advanced procedural methodologies as they relate to successful practices within each segment.

MGMT749 - Ethical Theory & Management

This introduces the discipline of ethical analysis and its application to management. The course examines different methods of value clarifications, the sources of ethical conflict in management practices, the structure of ethical argu­ments, as well as the ethical theories and principles associated with management. The course also explores how these concepts are concretely applied in organizations and professional life.

MGMT750 - Ldrship & Ops in Casino & Resort Mgmt

This course explores successful leadership practices and evaluates organizational models of service and operations within casino and resort settings. Leadership principles and management methodologies are assessed and market positioning and operational structures are examined within resort, cruise, and casino properties. Topics covered include: best practices, service design and development, organizational structures, and service system procedures.

MGMT751 - Business Strategy

This course studies strategy formulation and implementation in international and domestic business enterprise. Case analysis and other appropriate methodologies are used to develop the skills and judgment necessary to provide overall direction to the organization. In particular, the course emphasizes the translation of strategy formulation to strategy implementation.

MGMT752 - Change Management

This course focuses on how organizational change can be managed. In order to survive in rapidly changing and highly competitive operating environments, organizations must learn how to continually adapt, evolve, contract, expand, and innovate. Organizational change management is about implementation of business strategies, and more generally, new ideas and practices.

MGMT754 - Revenue Management in Hospitality

This course provides an advanced overview of the revenue management function in the hospitality industry. Revenue management is a method for managing capacity profitably. This course offers an integrated approach to maximizing revenue that includes capacity analysis, demand forecasting, variable pricing, and distribution technology. The objective of this course is to allow students to learn how to apply the principles of revenue management to maximize profitability within the hospitality and events industries. Topics covered include forecasting, overbooking, reservations systems, information technology, process design, pricing, and management and marketing issues.

MGMT755 - Sustainability in Hosp & Event Mgmt

This course takes a progressive look at sustainability issues as they relate to the hospitality and events industries. Students will examine current statistics and environmental problems created by the tourism and events industries, best practices for operations and hospitality business development, and the greening and greenwashing of current hospitality business operations. Students will learn to develop and analyze impactful sustainable practices within the various segments of each industry.

MGMT756 - Policy & Brand Management in Hospitality

This course focuses on management strategies, policy formulation, and strategic operations at upper management levels and explores the importance of customer service as it relates to the organization's brand and service environment. Students will spend the semester learning to analyze consumer feedback to create methods of measuring and assessing customer satisfaction, using critical thinking to examine the significance of organizational branding, consumer trends, and government regulation, and learning to manage a global market in order to operate hospitality businesses with continuous profitability.

MGMT757 - Hosp & Event Law, Ethics, & Risk Mgmt

This course examines how ethical business making decisions effect others, the codes of law relating to the foodservice, travel, event management, and lodging industries, and other relevant topics such as labor relations, security, loss prevention, safety, and risk management. Students will learn about strategic planning and ethical decision-making tactics, why laws are important to the hospitality industry, and the possible consequences of not adhering to these laws and regulations. Repercussions of legal issues are assessed and current issues such as diversity training, sexual harassment policies, and safety and security are examined. Students will study legal procedures, contract law, negligence, consumer relationships, franchise law, and liabilities related to food and alcohol service.

MGMT758 - Service Quality Management

This course explores the application of advanced quality management theories and techniques in lodging, events, and tourism operations with a focus on organizational effectiveness. Case studies and real-life examples facilitate students’ synthesis of previous knowledge with the principles of service quality, and excellence. Students will design and complete a service audit of a local hospitality organization. This is a research-intensive course.

MGMT760 - New Product Development

The main objective of this course is to provide a framework so that students gain a fundamental understanding of the new product development and introduction process. The course emphasizes the process of new product development, from idea generation to commercialization, and the critical role it plays in driving innovation and growth. It will provide practical tools to develop and implement launch plans for new products, services and brands.

MGMT761 - Performance Management & Employee Development

Employees and managers often complain about the effectiveness of performance management systems, performance appraisal and employee development. Whether it’s a lack of clear performance goals, honest feedback or technology issues, complaints can center around the system’s tools and processes but often meet resistance because of its personal and sometimes threatening nature. In this course, students will consider functional best practices to develop a performance management system that considers not only the organizational goals but the human factor in its design.

MGMT762 - Employee Relations, Engage & Retention

Employee relations initiatives which considers engagement and retention leads to enhanced employee involvement and dedication to the organization. Employees who are engaged are more productive, content and more likely to be loyal to an organization. This course provides a practical view of how employee relations, engagement and retention initiatives have grown to become a strategic foundation for today’s organization with a focus on the most recent tools and best practices.

MGMT763 - Employee Learning & Development

Human resource development is critical to the success of today’s organization. Whether learning and development is needed to increase overall effectiveness, retain and motivate employees or drive innovation, a well-designed learning and development initiative can create a competitive edge. In this course, students will learn how to build learning and development programs that address the needs of the organization in the context of its business model and growth objectives.

MGMT764 - Diversity, Inclusion & Countering Bias

In today's increasingly diverse, global, interconnected business world, diversity and inclusion is no longer just the right thing to do, it is a core leadership competency and central to the success of business. This course provides a foundation for human resource professionals to best handle current issues of diversity, inclusion and countering bias. It provides a basic understanding of the tools and best practices that will foster a culture that respects individuality, encourages belonging, and focuses on the strengths of differences.

MGMT765 - Project, Program & Portfolio Management

In today’s business environment, leading projects, programs and/or business portfolios requires common critical skills regardless of geography, industry or domain. In this course, you will learn to apply those critical skills that will ensure your projects are on time, on budget and meeting the organization’s strategic goals. It is designed to align with the content of PMP certification series for project, program and portfolio management.

MGMT766 - PM Tools & Technology

Organizations that are agile and responsive to market dynamics complete more of their projects successfully and efficiently than their slower-moving counterparts. Project managers must utilize agile approaches, possess strong collaboration skills, embrace complexity and thrive on rapid response times to be competitive in an environment of rapid change. Projects and teams today are increasingly global and virtual, and scheduling is key to managing activities, resources, dependencies and ultimately, project outcomes. Designed to align with PMI, this course will expose the student to the latest principles, tools and technologies to enhance project management accuracy and efficiency.

MGMT767 - Risk Management

For the high-performing project manager, advanced skills in risk management are critical in protecting the needs of today’s organization. Designed to align with the content covered in the PMI-RMP distinction, this course will cover the basics of this specialized function as it relates to the project environment that is increasingly global, virtual and complex.

MGMT769 - Statistical Analysis for Decision Making

This course covers basic statistical techniques in a managerial setting featuring case studies and conceptual exercises. Statistical topics include effective use of numerical and graphical summaries, estimation and confidence intervals, hypothesis testing and regression. A few more advanced topics such as data mining, the Bayesian paradigm and principles of model building may be encountered during projects.

MGMT770 - Managerial Economics

Managerial Economics is the application of economic theory and methodology to managerial decision making problems within various organizational settings such as a firm or a government agency. The emphasis in this course will be on demand analysis and estimation, production and cost analysis under different market conditions, forecasting and decision making under uncertainty. The course provides an understanding of the microeconomic forces that influence firm decision making. Topics include competitive markets and market failure, benefit-cost analysis, demand estimation and forecasting, decision making under risk and uncertainty, production and cost estimation, and market structure analysis

MGMT771 - Accounting for Managers

As the language of business and the cornerstone of our capital markets, accounting provides terminology, frameworks, and concepts with which to analyze and understand the financial consequences of business activities. This course explains the basics of accounting, links accounting to financial statements, analyzes financial statements and works through economic analysis of investments. As these activities have become increasingly complex and global, the task of presenting timely, relevant, and reliable financial information to interested internal and external users has become more challenging. The course highlights how managers use cost, cash flow and financial reporting information in their decisions. Pre-requisites: MGMT768 or MGMT769 & MGMT770

MGMT772 - Financial Analysis for Managers

The primary purpose of this course is to help you develop a high degree of financial statement, financial analysis, and financial management expertise in order to enhance your capabilities as an informed manager and decision maker. In addition, this course has a global perspective which examines the operation of the foreign exchange markets, foreign exchange risk management, sources and instruments of international financing, foreign direct investment and the management of political risk, multinational capital budgeting, and financing control systems for the multinational firm.

MGMT798 - Research Project Capstone

In this course, students undertake comprehensive research projects under the direction of a faculty mentor. The project is an intensive study based on action research models from the behavioral sciences enabling the student to demonstrate the mastery of the concepts, ideas, knowledge, and insights implicit in the Master of Science in Management curriculum. No later than the semester preceding the undertaking of the Research Project, the student should present to the designated faculty mentor a two-page summary of the proposed research. Each student makes a public and professional presentation of their Capstone Project findings. This course is taken during the student's final graduate semester.

MGMT799 - Internship Capstone

The internship is a hands-on working experience in the student’s field of concentration requiring a minimum of 150 hours of placement under the supervision of both an employer and a faculty member. Beginning in the semester preceding the internship placement, the student identifies what type of organization they desire for their internship. The student holds primary responsibility for obtaining a field experience site and is responsible for setting up interviews with prospective internship sites Students may not perform internships at their current place of employment without prior consent of the Dean of Graduate and Professional Studies. This course is taken during the student’s final graduate semester

Cristina Haverty

Associate Vice President of Workforce Development and Global Engagement/ Professor, Athletic Training

Office: Alexander STC

Lori Rosenthal

Assistant Provost; Professor of Psychology

Office: Plummer

Janice Barrett

Professor of Communication; Chair, Graduate Communication Program

Office: Donahue 108

Keith Belmore

Associate Professor of Athletic Training and Graduate Chair of Athletic Training

Office: Alexander STC 104N

Linda Bucci

Professor & Program Chair of Justice Studies, Graduate Chair of Criminal Justice

Office: Plummer

Sarah Giasullo

Assistant Professor of Athletic Training; Graduate Chair of Health Sciences

Office: Alexander STC 104T

Elizabeth Hartmann

Professor of Education

Office: Brennan Library

Janet Huetteman

Graduate Chair of Management and Marketing; Associate Professor of Marketing

Office: 23 Maple Street, Office #5

Young-Tae Kim

Associate Professor of Sport Management; Graduate Interim Chair of Sport Management

Office: Alexandar STC

Ron Laham

Assistant Professor of Athletic Training/ Exercise Science

Office: Alexander STC

Luis Lopez-Preciado

Associate Professor of Communication

Office: Donahue

Amy Maynard

Professor of Education

Office: Brennan Library

Meryl Perlson

Chair of Communication; Professor of Communication

Office: Donahue 107

Matthew Reilly

Chair of Business and Interim Chair of Sport Management; Assistant Professor of Business

Office: DeArment

Claudia Rinaldi

The Joan Weiler Arnow ’49 Professor/Professor of Education, Chair of Education

Office: Brennan Library

Daniel Sargeant

Associate Professor of Sport Management

Office: Alexander STC

Nancy Waldron

Assistant Provost; Professor of Entrepreneurship and Management

Office: DeArment

Martin Walsh

Professor of Marketing and Management

Office: DeArment

Brian Wardyga

Professor of Communication; General Manager, 109.2FM WLAS & LCTV

Office: Brennan Library, G04F

Edward Weeks

Associate Professor of Justice Studies

Office: Winslow

Catherine Zeek

Professor Emerita

MGMT756 - Policy & Brand Management in Hospitality

This course focuses on management strategies, policy formulation, and strategic operations at upper management levels and explores the importance of customer service as it relates to the organization's brand and service environment. Students will spend the semester learning to analyze consumer feedback to create methods of measuring and assessing customer satisfaction, using critical thinking to examine the significance of organizational branding, consumer trends, and government regulation, and learning to manage a global market in order to operate hospitality businesses with continuous profitability.

MGMT757 - Hosp & Event Law, Ethics, & Risk Mgmt

This course examines how ethical business making decisions effect others, the codes of law relating to the foodservice, travel, event management, and lodging industries, and other relevant topics such as labor relations, security, loss prevention, safety, and risk management. Students will learn about strategic planning and ethical decision-making tactics, why laws are important to the hospitality industry, and the possible consequences of not adhering to these laws and regulations. Repercussions of legal issues are assessed and current issues such as diversity training, sexual harassment policies, and safety and security are examined. Students will study legal procedures, contract law, negligence, consumer relationships, franchise law, and liabilities related to food and alcohol service.

MGMT758 - Service Quality Management

This course explores the application of advanced quality management theories and techniques in lodging, events, and tourism operations with a focus on organizational effectiveness. Case studies and real-life examples facilitate students’ synthesis of previous knowledge with the principles of service quality, and excellence. Students will design and complete a service audit of a local hospitality organization. This is a research-intensive course.