Overview

Students learn how to interview, analyze, research and design a “Monogo” through a series of specially designed questions asked to the prospective client. Essentially, students will take an X-ray of the person's or brand's characteristics and depict a visual story.

This method starts from a series of fixed elements that share the same categorical dynamics. This is a totally new way of understanding corporate identity and far more effective. 

When: Spring Session I
January 13, 2022 @ 6-8 PM (Wed.) 

Where: In-person 
Course Code: PS919
Cost: $100

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About the instructor

William Mazza is a professor of Creative Thining at the European Institute of Design and Creative Director/ Art Director for Mazza Creative Directon, Inc. with experience working in the marketing and advertising industry in Italy and USA for brands such as Salvatore Ferragamo. William specializes in unconventional creative marketing, promotional advertising, art direction, design, and event planning for international companies in various industries. He is the inventor and facilitator of a revolutionary creative thinking theory and method called iMAZZiNATiON. He is also the co-founder of the Concreate Experience Design Consortium and the founder of the THINK Academy.