Students learn how to interview, analyze, research and design a “Monogo” through a series of specially designed questions asked to the prospective client. Essentially, students will take an X-ray of the person's or brand's characteristics and depict a visual story.

This method starts from a series of fixed elements that share the same categorical dynamics. This is a totally new way of understanding corporate identity and far more effective. 

When: Spring Session I
April 12, 2023, Wednesday, from 11 am - 1 pm

Where: Live synchronous online
Course Code: PS919
Cost: $199

We are happy to accommodate groups that would like to take this class or organizations that would like to be invoiced for the course. Email us at profstudies@lasell.edu.

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About the instructor

William Mazza is a professor of Creative Thinking at the European Institute of Design and Creative Director/ Art Director for Mazza Creative Directon, Inc., with experience working in the marketing and advertising industry in Italy and the USA for brands such as Salvatore Ferragamo. William specializes in unconventional creative marketing, promotional advertising, art direction, design, and event planning for international companies in various industries. He is the inventor and facilitator of a revolutionary creative thinking theory and method called iMAZZiNATiON. He is also the co-founder of the Concrete Experience Design Consortium and the founder of the THINK Academy.