This workshop trains your eye to observe nature, wildlife, natural wonders and analyze the various elements, static and nature-driven to reframe your creative results into a product or service. Because nature has a built-in palette of amazing colors, textures, attitudes and sounds, it creates an excellent foundation for design ideas.
There are so many things that go unnoticed or taken for granted that we sometimes miss the fantastic beauty and combinations of textures and so many things that are present in living species and nature. The workshop is very structured and some research is is required. Every student is required to present a final presentation using storytelling skills to sell the concepts to a client.
When: April 13, 2023, Thursday from 11 am -1 pm
Where: Live synchronous online
Course Code: PS920
We are happy to accommodate groups that would like to take this class or organizations that would like to be invoiced for the course. Email us at email@example.com.
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About the instructor
William Mazza is a professor of Creative Thinking at the European Institute of Design and Creative Director/ Art Director for Mazza Creative Directon, Inc., with experience working in the marketing and advertising industry in Italy and the USA for brands such as Salvatore Ferragamo. William specializes in unconventional creative marketing, promotional advertising, art direction, design, and event planning for international companies in various industries. He is the inventor and facilitator of a revolutionary creative thinking theory and method called iMAZZiNATiON. He is also the co-founder of the Concrete Experience Design Consortium and the founder of the THINK Academy.