This workshop trains your eye to observe nature, wildlife, natural wonders and analyze the various elements, static and nature-driven to reframe your creative results into a product or service. Because nature has a built-in palette of amazing colors, textures, attitudes and sounds, it makes for a great foundation for design ideas.
There are so many things that go unnoticed or taken for granted that we sometimes miss the amazing beauty and combinations of textures and so many things that are present in living species and nature. The workshop is very structured and some research is is required. Every student is required to present a final presentation using storytelling skills to sell the concepts to a client.
When: Summer Session I
June 14, 2022 @ 8-11 AM (Tues.)
Course Code: PS920
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About the instructor
William Mazza is a professor of Creative Thining at the European Institute of Design and Creative Director/ Art Director for Mazza Creative Directon, Inc. with experience working in the marketing and advertising industry in Italy and USA for brands such as Salvatore Ferragamo. William specializes in unconventional creative marketing, promotional advertising, art direction, design, and event planning for international companies in various industries. He is the inventor and facilitator of a revolutionary creative thinking theory and method called iMAZZiNATiON. He is also the co-founder of the Concreate Experience Design Consortium and the founder of the THINK Academy.