The workshop analyzes a company and its production by creating a chart based on the production characteristics, technology, and audience. The elements are then transposed into food, researched, and assigned reasoning as to why the transposed newly assigned food elements could be the twin or match emblematic of the company's products or services.

The students will develop an understanding of the other connected elements or moods that interplay around or enhance their creation and development of the final product. 

March 14, 2023 - March 24, 2023 

Tuesday, Wednesday, Thursday, and Friday from 12 am - 1 pm

Where: Live synchronous online
Course Code: PS917
Special Spring Price: $249

We are happy to accommodate groups that would like to take this class or organizations that would like to be invoiced for the course. Email us at profstudies@lasell.edu.

About the instructor

William Mazza is a professor of Creative Thinking at the European Institute of Design and Creative Director/ Art Director for Mazza Creative Directon, Inc., with experience working in the marketing and advertising industry in Italy and the USA for brands such as Salvatore Ferragamo. William specializes in unconventional creative marketing, promotional advertising, art direction, design, and event planning for international companies in various industries. He is the inventor and facilitator of a revolutionary creative thinking theory and method called iMAZZiNATiON. He is also the co-founder of the Concrete Experience Design Consortium and the founder of the THINK Academy.