The workshop analyzes a company and its production by creating a chart based on the production characteristics, technology, and audience. The elements are then transposed into food, researched, and assigned reasoning as to why the transposed newly assigned food elements could be the twin or match emblematic of the companies products or services.
The students will develop an understanding of the other connected elements or moods that interplay around or enhance their creation and development of the final product.
January 6, 2022 8-11 AM (Thurs.)
Course Code: PS917
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About the instructor
William Mazza is a professor of Creative Thining at the European Institute of Design and Creative Director/ Art Director for Mazza Creative Directon, Inc. with experience working in the marketing and advertising industry in Italy and USA for brands such as Salvatore Ferragamo. William specializes in unconventional creative marketing, promotional advertising, art direction, design, and event planning for international companies in various industries. He is the inventor and facilitator of a revolutionary creative thinking theory and method called iMAZZiNATiON. He is also the co-founder of the Concreate Experience Design Consortium and the founder of the THINK Academy.