Overview & Career Outcomes

The Master of Science in Integrated Marketing Communication teaches students how to synthesize the full range of communications into cohesive brand experiences. By studying the theory and practice of integrated marketing communications, you will be prepared to deliver a consistent, seamless consumer-first content experience across all channels.

Accelerate your success

Join Lasell’s vibrant community of working professionals and gain access to a wide range of resources to develop your expertise and expand your network. As a Lasell graduate student, you will:

  • Benefit from the experience of your faculty and peers, who bring deep expertise and a unique point of view to every class discussion and group project
  • Expand your network and learn to position yourself as a leader in your field
  • Engage with an active alumni community
  • Participate in career services programs that include webinars on salary negotiations and developing a career plan

Explore Integrated Marketing Communications Careers

Use the below Career Insights Tool to explore the different career options available for a Master's Integrated Marketing Communications. The tool is powered by Burning Glass and pulls real-time data from labor market information. The tool uses AI to analyze all current job postings giving you the insight you need to make the right career decisions.  Jobs that have the highest earning potential by industry and geography and specific skills employers need for those jobs can be found through this tool.   If you find these careers are not for you, explore the "other options" button to find more information on other careers. 


The MS in Integrated Marketing Communication is a flexible curriculum that advances students' marketing and communications interests and goals through hybrid and online formats. 

The is a 36-credit degree program; applicants can transfer up to six credits of relevant coursework.  Students can choose from 1 capstone option (COM 796/797/798/799) and choose 1 elective from these options: COM738 Persuasion and Public Opinion, MGMT744 Global Marketing, MGMT746 Digital Marketing.  

Get information on our Course Schedules.

Communication, Ethics & Society
3 credits
Media Relations
3 credits
Social Media
3 credits
Digital Media Analytics
3 credits
Digital Storytelling
3 credits
Consumer Behavior
3 credits
Marketing Research & Data Analytics
3 credits
Integrated Marketing Com Planning
3 credits
Comprehensive Examination
3 credits
3 credits
Special Study Project
3 credits
Professional Internship
3 credits


Candidates seeking admission to Lasell University's Integrated Marketing Communication Master's degree must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies.

No GMAT/GRE scores are required for admission. 

International Students need to submit English equivalency from one of the following: TOEFL scores: minimum required score is 80 (iBT) or IELTS, minimum required score is 6.0; or Pearson PTE Academic minimum score is 53; or Duolingo minimum required score is 105. The English equivalency scores may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand, or Canada.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework
  3. A one-page personal statement describing your goals, strengths, and potential for achievement in graduate school
  4. Resume

Materials can be provided through MyPortal or emailed to gradinfo@lasell.edu.