This course bring out your creativity by using the iMAZZiNATiON Method, which is a step-by-step learning process that teaches you how to think creatively in a non-linear, cognitive reframing approach.  It smashes any traditional thinking patterns using distraction and abstract combinations to help pull out unique ideas that make conceptual sense.

When: 2-Day Course
January 21, 2022 @ 8 - 11 AM & January 22, 2022 @ 9 AM - 1 PM (Fri. & Sat) 

Where: In-person 
Course Code: PS916
Cost: $100

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What you will learn

Lesson one

  • What is creative thinking and why it is important
  • How to do cognitive reframing
  • iMAZZiNATiON Theory of distraction and engagement and focus
  • Learn the 8 steps of the iMAZZiNATiON Methodology using examples and exercises

Lesson two

  • Implement the iMAZZiNATiON method
  • Practice using iMAZZiNATiON with your peers

Who should take this course

Professionals and students who think they who have lost their creativity or don't think of themselves as a creative person and are looking for unique solutions that they can't develop on their own. 

About the instructor

William Mazza is a professor of Creative Thining at the European Institute of Design and Creative Director/ Art Director for Mazza Creative Directon, Inc. with experience working in the marketing and advertising industry in Italy and USA for brands such as Salvatore Ferragamo. William specializes in unconventional creative marketing, promotional advertising, art direction, design, and event planning for international companies in various industries. He is the inventor and facilitator of a revolutionary creative thinking theory and method called iMAZZiNATiON. He is also the co-founder of the Concreate Experience Design Consortium and the founder of the THINK Academy.