This course brings out your creativity by using the iMAZZiNATiON Method, which is a step-by-step learning process that teaches you how to think creatively in a non-linear, cognitive reframing approach.  It smashes traditional thinking patterns using distraction and abstract combinations to help pull out unique ideas that make conceptual sense.

Cost: $100

Course Code: PS916

Format: Live synchronous online

Date Offered: October 25, 2023, Tuesday, Wednesday, Thursday,& Friday, from 12-1 P.M. EST

We are happy to accommodate groups that would like to take this class or organizations that would like to be invoiced for the course. Email us at profstudies@lasell.edu.

What you will learn

Lesson one

  • What is creative thinking and why is it important
  • How to do cognitive reframing
  • iMAZZiNATiON Theory of distraction and engagement and focus
  • Learn the 8 steps of the iMAZZiNATiON Methodology using examples and exercises

Lesson two

  • Implement the iMAZZiNATiON method
  • Practice using iMAZZiNATiON with your peers

Who should take this course

Professionals and students who think they have lost their creativity or don't think of themselves as creative people and are looking for unique solutions that they can't develop on their own. 

Register for the Course

About the instructor

William Mazza is a professor of Creative Thinking at the European Institute of Design and Creative Director/ Art Director for Mazza Creative Directon, Inc., with experience working in the marketing and advertising industry in Italy and the USA for brands such as Salvatore Ferragamo. William specializes in unconventional creative marketing, promotional advertising, art direction, design, and event planning for international companies in various industries. He is the inventor and facilitator of a revolutionary creative thinking theory and method called iMAZZiNATiON. He is also the co-founder of the Concrete Experience Design Consortium and the founder of the THINK Academy.