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School of Business

Christina Alejandre

Christina Alejandre headshot

Office: STC 104H

Tel: 617-243-2473

Email: CAlejandre@lasell.edu

Degrees:

  • Advanced B.A. Economics, Occidental College, Los Angeles, CA

Biography:
Christina Alejandre currently serves as the Program Director and Assistant Professor of Esports & Gaming Management at Lasell University. She is also an executive consultant in esports and video game publishing space. She was on the advisory board for esports management and taught a variety of esports business classes at Becker College. Prior to this, she served as General Manager of ELEAGUE and Vice President of Esports for Turner Sports. In this role, she led the development and strategy for ELEAGUE. In her time with ELEAGUE, Christina was nominated for 4-Sports Emmy’s and was named as one of ADWEEK’s 35 most powerful women in sports in 2017. She was also a 2017 Sports Business Journal Game Changer. 

Alejandre has two decades of years of experience in video games and new media, driving business development for global companies. She previously served as a consultant for Electronic Sports League where she identified and developed the core elements to establish the company’s long-term growth in North America. In addition, she has held several high-ranking positions overseeing licensing and partner management, publishing and esports at Turbine and Warner Bros. Games. She also has led business development for 38 Studios and Octopi after working on interactive licensing and product development at Nickelodeon and Viacom.