Sport venues and sporting events are major stakeholders in the entertainment/event industry. The Sport Hospitality certificate gives working professionals an advantage in the sport industry with courses targeting essential marketing and management skills. This certificate can also be used to continue into Lasell’s Master of Science in Sport Management Program. Candidates to the certificate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.
Course Code | Course Title | Credits |
---|---|---|
Core Courses | ||
SMGT721 | Introduction to Sport Hospitality | 3 |
SMGT723 | Sport Sales Strategies | 3 |
Choose 1 from the following: | ||
MGMT743 | Fundraising Concepts & Practices | 3 |
SMGT713 | International Sport Management | 3 |
SMGT722 | Managing Sport Facilities/Special Events | 3 |
The certificate program is structured as follows:
This course analyzes contemporary issues including the use of performance enhancing drugs, gambling, escalating salaries, violence, and institutional cheating in sports. Case studies are investigated and students engage in critical thinking and discussions to understand what has created these issues.
This course gives students a thorough overview of the multi-billion dollar sport sponsorship and marketing industry. In this era of globalization, all facets of this growing industry are analyzed including advertising, promotions, sponsorships, product licensing, and market segmentation. Principles of marketing and marketing management are introduced and how they relate to the global sport industry.
This course introduces the fundamental tenets of the law and familiarizes students with legal structure and basic legal terminology. Various aspects of law are examined including negligence, tort law and risk management, and how they impact the sports industry. In addition, legal issues that relate to professional sport leagues and amateur governing bodies are analyzed.
Financial Management in the Sport Industry is a study of the principles, theories, and competencies essential for working with the fiscal and economic conditions and factors involved in global sport organizations. This course will provide students with basic fiscal and economic principles, strategies, and techniques essential for the leadership, management, and administration of global sports programs. Course activities and requirements have been designed to familiarize the student with the fiscal, economic, budgeting, sources of funding, and impact analyses issues associated with sport in a global society.
Executive and Strategic leadership is often referred to as the highest level and most complex planning activity in any organization. This is also true for sport organizations. As such, it falls to the League Commissioner, Athletic Director, Director of Recreation, and his or her top leadership teams to design, chart, and evaluate corporate level strategy. This course introduces you to the executive and strategic leadership processes in the sport industry and does so by placing you in the role of Commissioner, Athletic Director or Sport manager. In this role, you will be required to make and defend a broad range of strategic decisions. This class will dwell almost exclusively on comprehensive case analysis, or as it is generally called, the Strategic Analysis and the strategic decision-making processes used in the sport industry.
Managing Diversity in Sport Organization
In this course, students explore the role of leadership in shaping sport organizations. The role of leadership of individuals and groups to generate and sustain significant processes of change is explored.
This course explores the policies and procedures of intercollegiate governing bodies. Areas discussed are bylaws, rules, compliance, and athlete eligibility that apply to member institutions in America.
International Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.
This course provides an overview of the basic organizational and business structure of the sport hospitality industry. Students examine the role hospitality plays in professional and collegiate sports, with particular focus on hosting patrons of sporting events.
This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.
This course provides an overview of strategies for premium seating, season ticket, group ticket and luxury suite sales. Box office ticket operations and database management as well as customer service and client retention principles are presented.
In this course, leaders in the sport non-profit sector demonstrate best practices by being cognizant of legal mandates, as well as ethical and fiscal responsibilities within the strategic organizational framework.
Research in Sport Management requires students to identify, describe, analyze, and report on a sport industry issue or problem at their own workplace by drawing on the relevant literature. The issue could be related to collective bargaining, the introduction of new technology in sport, sexual harassment, sport marketing, employment equity, overtime working, worker motivation and productivity, seniority, discipline, or management rights. By the end of the course students must submit a research project, paper, or report stating the sport industry problem or issue examined, setting out their analysis of the causes of the problem, data collected, analysis of findings, summary or conclusions with recommendations for their proposed remedies, and discussion of the potential impact of their proposed recommendation on the sport industry
The purpose of this course is to provide students with tools for effective writing and reporting of research and projects in the sport industry. The prerequisite for this course is SMGT 780, Research & design in the Sport Industry, an introduction to research methods and designs in the sport industry. SMGT 781 will briefly review some important issues relating to writing and reporting of data and information across the sport industry. Writing and publication practices will be examined in relation to grant funding, publication, and professional presentations in Sport Management education and the Sport Industry.
Internship
Associate Dean, School of Health Sciences; Associate Professor of Athletic Training
Office: Science and Technology Center
Email: chaverty@lasell.edu
Associate Dean, School of Humanities, Education, Justice & Social Sciences; Associate Professor of Psychology
Office: Plummer
Email: lrosenthal@lasell.edu
Associate Dean, School of Business; Associate Professor of Hospitality and Event Management
Office: DeArment
Email: MVarao@lasell.edu
Professor of Communication, Graduate Program Coordinator for Communication
Office: Donahue
Email: jbarrett@lasell.edu
Professor of Legal Studies, Program Director of Justice Studies, Graduate Program Coordinator of Justice Studies
Office: Plummer
Email: lbucci@lasell.edu
Associate Professor of Education
Office: Brennan Library
Email: EHartmann@lasell.edu
Associate Professor of Exercise Science, Program Director of Exercise Science
Office: Science and Technology Center
Email: mhastie@lasell.edu
Assistant Professor of Marketing, Graduate Program Coordinator for Business
Office: 26 Maple
Email: JHuetteman@lasell.edu
Associate Profesor of Communication
Office: Donahue
Email: LLopez-Preciado@lasell.edu
Associate Professor of Communication, Program Director of Communication
Office: Donahue
Email: mperlson@lasell.edu
Assistant Professor of Marketing, Program Director of Business
Office: 26 Maple
Email: MReilly@lasell.edu
Associate Professor of Education, Program Director of Education, Graduate Program Coordinator
Office: Brennan Library
Email: CRinaldi@lasell.edu
Assistant Professor of Sport Management, Graduate Program Coordinator of Sport Management
Office: Bancroft
Email: DSargeant@lasell.edu
Associate Professor of Sport Management, Program Director of Sport Management
Office: Bancroft
Email: dthomas@lasell.edu
Associate Professor of Communication; General Manager, 109.2FM WLAS & LCTV
Office: Brennan Library
Email: bwardyga@lasell.edu
Dean of Curricular and Faculty Innovation; Professor of Education
Office: Klingbeil
Email: czeek@lasell.edu
SMGT721 - Introduction to Sport Hospitality
This course provides an overview of the basic organizational and business structure of the sport hospitality industry. Students examine the role hospitality plays in professional and collegiate sports, with particular focus on hosting patrons of sporting events.
SMGT723 - Sport Sales Strategies
This course provides an overview of strategies for premium seating, season ticket, group ticket and luxury suite sales. Box office ticket operations and database management as well as customer service and client retention principles are presented.
MGMT743 - Fundraising Concepts & Practices
The world of fundraising has become increasingly complex, and knowledge of the various components of fundraising is now essential for anyone wanting to work and advance in this field. This online course introduces students to every major facets of fundraising: the annual fund, working with volunteers, writing successful proposals and grants, capital campaigns, special events, board relations, donor research, and the legal and ethical responsibilities of nonprofit organizations.
SMGT713 - International Sport Management
International Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.
SMGT722 - Managing Sport Facilities/Special Events
This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.