2016 - 2017 Academic Catalog

Marketing

Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell's Master of Science in Management Program. Each certificate is composed of five three-credit courses and can be completed within nine months.

Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents.

Course Code Course Title Credits
Core Courses
MGMT740 Consumer Behavior 3
MGMT741 Marketing Research 3
MGMT744 Global Marketing 3

The certificate program is structured as follows:

  • 15 credits are required for a graduate certificate.

Cristina Haverty

Associate Dean, School of Health Sciences; Associate Professor of Athletic Training

Office: Science and Technology Center

Lori Rosenthal

Associate Dean, School of Humanities, Education, Justice & Social Sciences; Associate Professor of Psychology

Office: Plummer

Melissa Varao

Associate Dean, School of Business; Associate Professor of Hospitality and Event Management

Office: DeArment

Sarah Abbott

Associate Professor of Criminal Justice

Office: Plummer

Janice Barrett

Professor of Communication, Graduate Program Coordinator for Communication

Office: Donahue

Linda Bucci

Professor of Legal Studies, Program Director of Justice Studies, Graduate Program Coordinator of Justice Studies

Office: Plummer

Elizabeth Hartmann

Associate Professor of Education

Office: Brennan Library

Marisa Hastie

Associate Professor of Exercise Science, Program Director of Exercise Science

Office: Science and Technology Center

Janet Huetteman

Assistant Professor of Marketing, Graduate Program Coordinator for Business

Office: 26 Maple

Dana Janbek

Associate Professor of Public Relations

Office: Donahue

Young-Tae Kim

Associate Professor of Sport Management

Office: Bancroft

Michael Laramee

Assistant Professor of Communication

Office: Donahue

Luis Lopez-Preciado

Associate Profesor of Communication

Office: Donahue

Amy Maynard

Associate Professor of Education

Office: Brennan Library

Meryl Perlson

Associate Professor of Communication, Program Director of Communication

Office: Donahue

Karin Raye

Assistant Professor of Legal Studies

Office: 70 Maple/IC3

Matthew Reilly

Assistant Professor of Marketing, Program Director of Business

Office: 26 Maple

Claudia Rinaldi

Associate Professor of Education, Program Director of Education, Graduate Program Coordinator

Office: Brennan Library

Daniel Sargeant

Assistant Professor of Sport Management, Graduate Program Coordinator of Sport Management

Office: Bancroft

Dwayne Thomas

Associate Professor of Sport Management, Program Director of Sport Management

Office: Bancroft

Nancy Waldron

Associate Professor of Marketing

Office: DeArment

Martin Walsh

Associate Professor of Management

Office: DeArment

Brian Wardyga

Associate Professor of Communication; General Manager, 109.2FM WLAS & LCTV

Office: Brennan Library

Edward Weeks

Assistant Professor of Criminal Justice

Office: Winslow

Catherine Zeek

Dean of Curricular and Faculty Innovation; Professor of Education

Office: Klingbeil

MGMT740 - Consumer Behavior

This course explores how and why consumers behave the way they do. Consumers can be indi­vidual households buying goods and services for their own consumption or they can be buyers in industrial and other business-related markets. The course takes an interdisciplinary, in-depth approach to the study of buyer behavior.

MGMT741 - Marketing Research

This course provides an understanding of the theory and the methods of marketing research through class discussions and project work. The emphasis in this course is on marketing research as an aid to management decision making.

MGMT744 - Global Marketing

The purpose of this course is to explore the nature of marketing in a global context. This includes the decision of extending or adapting domestic marketing strategies for use abroad and the special demands of managing the marketing functions globally. Major emphasis is on devel­oping global marketing strategies. However, the course also addresses issues of importance to entrepreneurs just entering global markets.