Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell's Master of Science in Management Program. Each certificate is composed of five three-credit courses and can be completed within nine months.
Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents.
Course Code | Course Title | Credits |
---|---|---|
Core Courses | ||
MGMT740 | Consumer Behavior | 3 |
MGMT741 | Marketing Research | 3 |
MGMT744 | Global Marketing | 3 |
The certificate program is structured as follows:
Associate Dean, School of Health Sciences; Associate Professor of Athletic Training
Office: Science and Technology Center
Email: chaverty@lasell.edu
Associate Dean, School of Humanities, Education, Justice & Social Sciences; Associate Professor of Psychology
Office: Plummer
Email: lrosenthal@lasell.edu
Associate Dean, School of Business; Associate Professor of Hospitality and Event Management
Office: DeArment
Email: MVarao@lasell.edu
Professor of Communication, Graduate Program Coordinator for Communication
Office: Donahue
Email: jbarrett@lasell.edu
Professor of Legal Studies, Program Director of Justice Studies, Graduate Program Coordinator of Justice Studies
Office: Plummer
Email: lbucci@lasell.edu
Associate Professor of Education
Office: Brennan Library
Email: EHartmann@lasell.edu
Associate Professor of Exercise Science, Program Director of Exercise Science
Office: Science and Technology Center
Email: mhastie@lasell.edu
Assistant Professor of Marketing, Graduate Program Coordinator for Business
Office: 26 Maple
Email: JHuetteman@lasell.edu
Associate Profesor of Communication
Office: Donahue
Email: LLopez-Preciado@lasell.edu
Associate Professor of Communication, Program Director of Communication
Office: Donahue
Email: mperlson@lasell.edu
Assistant Professor of Marketing, Program Director of Business
Office: 26 Maple
Email: MReilly@lasell.edu
Associate Professor of Education, Program Director of Education, Graduate Program Coordinator
Office: Brennan Library
Email: CRinaldi@lasell.edu
Assistant Professor of Sport Management, Graduate Program Coordinator of Sport Management
Office: Bancroft
Email: DSargeant@lasell.edu
Associate Professor of Sport Management, Program Director of Sport Management
Office: Bancroft
Email: dthomas@lasell.edu
Associate Professor of Communication; General Manager, 109.2FM WLAS & LCTV
Office: Brennan Library
Email: bwardyga@lasell.edu
Dean of Curricular and Faculty Innovation; Professor of Education
Office: Klingbeil
Email: czeek@lasell.edu
MGMT740 - Consumer Behavior
This course explores how and why consumers behave the way they do. Consumers can be individual households buying goods and services for their own consumption or they can be buyers in industrial and other business-related markets. The course takes an interdisciplinary, in-depth approach to the study of buyer behavior.
MGMT741 - Marketing Research
This course provides an understanding of the theory and the methods of marketing research through class discussions and project work. The emphasis in this course is on marketing research as an aid to management decision making.
MGMT744 - Global Marketing
The purpose of this course is to explore the nature of marketing in a global context. This includes the decision of extending or adapting domestic marketing strategies for use abroad and the special demands of managing the marketing functions globally. Major emphasis is on developing global marketing strategies. However, the course also addresses issues of importance to entrepreneurs just entering global markets.