2016 - 2017 Academic Catalog
Marketing
Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell's Master of Science in Management Program. Each certificate is composed of five three-credit courses and can be completed within nine months.
Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents.
| Course Code | Course Title | Credits |
|---|---|---|
| Core Courses | ||
| MGMT740 | Consumer Behavior | 3 |
| MGMT741 | Marketing Research | 3 |
| MGMT744 | Global Marketing | 3 |
The certificate program is structured as follows:
- 15 credits are required for a graduate certificate.
- 9 required concentration credits (3 courses)
- 6 elective credits (2 courses) - view elective courses
Cristina Haverty
Dean, School of Health Sciences; Associate Professor of Athletic Training
Office: Science and Technology Center
Email: chaverty@lasell.edu
Lori Rosenthal
Dean, School of Humanities, Education, Justice & Social Sciences; Associate Professor of Psychology
Office: Plummer
Email: lrosenthal@lasell.edu
Janice Barrett
Professor of Communication, Graduate Program Coordinator for Communication
Office: Donahue
Email: jbarrett@lasell.edu
Linda Bucci
Professor of Legal Studies, Program Chair of Justice Studies, Graduate Program Coordinator of Justice Studies
Office: Plummer
Email: lbucci@lasell.edu
Elizabeth Hartmann
Associate Professor of Education
Office: Brennan Library
Email: EHartmann@lasell.edu
Marisa Hastie
Professor of Exercise Science, Program Chair of Exercise Science
Office: Science and Technology Center
Email: mhastie@lasell.edu
Janet Huetteman
Associate Professor of Marketing, Graduate Program Coordinator for Business
Office: 26 Maple
Email: JHuetteman@lasell.edu
Young-Tae Kim
Associate Professor of Sport Management
Office: Science and Technology Center
Email: ykim@lasell.edu
Luis Lopez-Preciado
Associate Profesor of Communication
Office: Donahue
Email: LLopez-Preciado@lasell.edu
Meryl Perlson
Associate Professor of Communication, Program Chair of Communication
Office: Donahue
Email: mperlson@lasell.edu
Matthew Reilly
Dean of the School of Business, Assistant Professor of Marketing
Office: 26 Maple
Email: MReilly@lasell.edu
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Claudia Rinaldi
Associate Professor of Education, Program Chair of Education, Graduate Program Coordinator
Office: Brennan Library
Email: CRinaldi@lasell.edu
Daniel Sargeant
Assistant Professor of Sport Management, Graduate Program Coordinator of Sport Management
Office: Bancroft
Email: DSargeant@lasell.edu
Dwayne Thomas
Associate Professor of Sport Management
Office: Science and Technology Center
Email: dthomas@lasell.edu
Nancy Waldron
Program Chair of Business, Associate Professor of Marketing
Office: DeArment
Email: nwaldron@lasell.edu
Brian Wardyga
Professor of Communication; General Manager, 109.2FM WLAS & LCTV
Office: Brennan Library
Email: bwardyga@lasell.edu
Catherine Zeek
Dean of Curricular and Faculty Innovation; Professor Emerita
Office: Klingbeil
Email: czeek@lasell.edu
- Academic Policies
- Admission to Graduate Studies
- Course Descriptions
- Graduate Financial Information
-
Programs of Study
- Professional MBA
- Master of Education
- Master of Science in Communication
- Master of Science in Criminal Justice
- Master of Science in Management
- Master of Science in Rehabilitation Science
- Master of Science in Sport Management
-
Graduate Certificates
- Elder Care Management
- Emergency and Crisis Management
- Health Communication
- Hospitality and Event Management
- Homeland Security and Global Justice
- Human Resources Management
- Integrated Marketing Communication
- Management
- Marketing
- Non-Profit Management
- Project Management
- Public Relations
- Sport Hospitality Management
- Sport Leadership
- Sport Non-Profit Management
- Violence Prevention and Advocacy