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2016 - 2017 Academic Catalog


Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell's Master of Science in Management Program. Each certificate is composed of five three-credit courses and can be completed within nine months.

Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents.

Course Code Course Title Credits
Core Courses
MGMT740 Consumer Behavior 3
MGMT741 Marketing Research 3
MGMT744 Global Marketing 3

The certificate program is structured as follows:

  • 15 credits are required for a graduate certificate.

Cristina Haverty

Dean, School of Health Sciences; Associate Professor of Athletic Training

Office: Science and Technology Center

Lori Rosenthal

Dean, School of Humanities, Education, Justice & Social Sciences; Professor of Psychology

Office: Plummer

Janice Barrett

Professor of Communication, Graduate Program Coordinator for Communication

Office: Donahue

Keith Belmore

Associate Professor of Athletic Training and Program Chair for Athletic Training

Office: STC 104N

Linda Bucci

Professor of Justice Studies, Program Chair of Justice Studies, Graduate Program Chair of Criminal Justice

Office: Plummer

Sarah Giasullo

Assistant Professor of Athletic Training, Coordinator of Clinical Education and Internships for Athletic Training and Exercise Science

Office: STC 104W

Elizabeth Hartmann

Associate Professor of Education

Office: Brennan Library

Marisa Hastie

Professor of Exercise Science, Program Chair of Exercise Science & Fitness Management

Office: Science and Technology Center

Janet Huetteman

Associate Professor of Marketing, Graduate Program Coordinator for Business

Office: 26 Maple

Young-Tae Kim

Associate Professor of Sport Management

Office: Science and Technology Center

Luis Lopez-Preciado

Associate Professor of Communication

Office: Donahue

Amy Maynard

Associate Professor of Education

Office: Brennan Library

Meryl Perlson

Interim Dean of the School of Communication & the Arts, Professor of Communication, Program Chair of Communication

Office: Donahue

Karin Raye

Assistant Professor of Legal Studies

Office: 70 Maple/IC3

Matthew Reilly

Dean of the School of Business, Assistant Professor of Marketing

Office: DeArment

Claudia Rinaldi

The Joan Weiler Arnow ’49 Professor/Professor of Education, Program Chair of Education

Office: Brennan Library

Daniel Sargeant

Assistant Professor of Sport Management, Graduate Program Coordinator of Sport Management

Office: Science and Technology Center

Nancy Waldron

Program Chair of Management, Marketing, Entrepreneurship and International Business

Office: DeArment

Martin Walsh

Associate Professor of Management

Office: DeArment

Brian Wardyga

Professor of Communication; General Manager, 109.2FM WLAS & LCTV

Office: Brennan Library

Edward Weeks

Assistant Professor of Criminal Justice

Office: Winslow

Catherine Zeek

Professor Emerita

MGMT740 - Consumer Behavior

This course explores how and why consumers behave the way they do. Consumers can be indi­vidual households buying goods and services for their own consumption or they can be buyers in industrial and other business-related markets. The course takes an interdisciplinary, in-depth approach to the study of buyer behavior.

MGMT741 - Marketing Research

This course provides an understanding of the theory and the methods of marketing research through class discussions and project work. The emphasis in this course is on marketing research as an aid to management decision making.

MGMT744 - Global Marketing

The purpose of this course is to explore the nature of marketing in a global context. This includes the decision of extending or adapting domestic marketing strategies for use abroad and the special demands of managing the marketing functions globally. Major emphasis is on devel­oping global marketing strategies. However, the course also addresses issues of importance to entrepreneurs just entering global markets.