2019 - 2020 Academic Catalog

Sports Communication

Students in the Sports Communication concentration are introduced to dynamic and diverse communication career opportunities in the sports industry. Students will gain valuable skills and hands-on experience in journalistic reporting about sports, sports public relations campaigns, and social media outreach for sports teams, as well as in working with specialty sports agencies and planning sports events for organizations. Graduates with a concentration in sports communication find employment as Sports Account Executives; Sports Publicists for College, University, and Professional Teams; Community Relations Managers for Sports Organizations; Sports Production Assistants; Sports Editors/Writers; among many others.

By planning early in consultation with an academic advisor, students may be able to reduce the time it takes to complete a bachelor’s degree in Sports Communication to 3 or 3½ years.

The Academic Standard for Communication majors is: Students must earn a grade of C or above in each of the following core courses that are Major Requirements:

COM101 Understanding Mass Media 
COM103 Introduction to Human Communication 
COM105 Writing for the Media 
COM203 Effective Speaking 
COM205 Media Ethics and Society 
COM212 Intercultural Communication 
COM315 Communication Research 
COM399 Internship Seminar 
COM400 Field Experience (capstone course)  
COM418 Media Literacy (capstone course) 

Failure to receive a minimum grade of C in any one of these courses will result in the student having to repeat the course.

The following goals and associated learning outcomes delineate what we strive for students to achieve when they complete the major program of study in Communication:

Goal 1: Effective Writing
Upon completion of the major program of study in Communication, students will be able to:

  1. Articulate their thoughts clearly in written form
  2. Write in the style demanded of their chosen profession

Goal 2: Effective Speaking
Upon completion of the major program of study in Communication, students will be able to:

  1. Demonstrate effective verbal and non-verbal communication skills in professional presentations

Goal 3: Visual Articulation
Upon completion of the major program of study in Communication, students will be able to:

  1. Demonstrate currency with technical media
  2. Demonstrate their own personal aesthetic

Goal 4: Research
Upon completion of the major program of study in Communication, students will be able to:

  1. Find information to support a thesis
  2. Conduct an argument that advances a thesis

Goal 5: Knowledge of Media
Upon completion of the major program of study in Communication, students will be able to:

  1. Define the functions of media
  2. Explain the influences of media in society
  3. Identify the ethical decisions and issues in the Communication field
Course Code Course Title Credits
Major Courses
COM101 Understanding Mass Media 3
COM103 Human Communication (KP) 3
COM105 Writing for The Media 3
COM203 Effective Speaking 3
COM205 Media Ethics & Society 3
COM212 Intercultural Communication 3
COM315 Communication Research 3
COM399 Internship Seminar 1
COM400 Field Experience I 4
COM418 Media Literacy 3
Concentration Courses
COM208 Public Relations 3
COM209 Journalism 3
COM215 Radio Production 3
COM230 Media, Sports & Society 3
COM231 Sports Communication 3
SMGT102 Contemporary Sport Management 3
SMGT302 Sport Marketing 3
SMGT304 Sports Information & Communication 3

Additional Courses
Choose two additional COM or SMGT courses: 6 credits
MATH208 Statistics: 3 credits


Major Requirements: 62 credits

A minimum of 120 credits is required for graduation. This total includes the Core Curriculum Requirements as described elsewhere in this catalog. Some courses required for the major meet Core Curriculum requirements. 
For a complete explanation of graduation requirements, see Graduation Requirements in the Undergraduate Academic Policies section of this catalog.


Communication students who have not declared a Concentration must complete all of the courses for the Major Requirements (29 credits), and ten (10) courses selected from the lists of courses under the Concentrations (30 credits).

COM101 - Understanding Mass Media

This course surveys the theories, history, economics, audience, and regulations of the major forms of mass media, including newspapers, magazines, motion pictures, radio, television, and new electronic communication. Students develop a basic understanding of the roles of mass media and their effects on society and the individual. The course focuses on the relationship between mass media and society, so students can identify current trends that are changing the nature and function of traditional mass communication. Students examine and debate many current controversial issues concerning the mass media and their effects on our society and culture. Students discuss significant aspects of mass communication, including ethics and policy formulation that are playing key roles in the materialization of a new global communication era.

COM103 - Human Communication (KP)

This course is a basic survey of human communication, especially interpersonal and group. Attention is given to perception, language and meaning, listening, theories of persuasion, verbal and nonverbal communication, small group discussion, interpersonal conflict, and interviewing. The course focuses on understanding how human communication is fundamentally related to issues of interpersonal relationships; the history of human communication and language development; perception and intrapersonal communication; leadership; group/team work; multicultural diversity in organizations; decision-making; power; public speaking; and ethical challenges. This course helps students to develop and practice skills that will guide effective action in their professional careers and interpersonal relationships. This course includes a Service Learning component.

COM105 - Writing for The Media

This course provides students with a basic introduction to and overview of communication writing that focuses on channels of communication (clients, audiences, formats); creating writing samples; conducting writing exercises; developing strategies for soliciting feedback; and engaging in peer editing exercises. Students learn about various media writing formats, such as news releases, features, profiles, columns, editorials, reviews, speeches, public service announcements, backgrounders, etc. This is a writing intensive course. Prerequisite: COM 101.

COM203 - Effective Speaking

This course provides instruction and practice in preparing and delivering the various kinds of oral presentations encountered by professionals. Students learn how to analyze audiences, organize different types of presentations, prepare and use visual aids, deliver presentations to different audiences and respond to questions. Students are taught to express themselves in a clear, confident, responsible, and appropriate manner. The classroom environment is conducive to confidence building and overcoming the fear of speaking.

COM205 - Media Ethics & Society

This course explores such significant questions as: What constitutes sound, ethical communication practice in the mass media professions (TV, radio and internet), advertising, journalism and public relations? What are the moral and practical rules anyone involved in mass media professions must follow to maintain that all-important bond of trust between the client and the consumer of information? What constitutes ethical behavior in the news business, PR and advertising, and why is it vital to the functioning of a democratic society? This course uses two avenues of inquiry; one exploring the philosophical basis of media ethics and another outlining case histories from the media. Current trends in the news and popular culture’s view of the ethical lapses in the mass media, journalism, advertising, and public relations are also explored. The examination of media ethics is done from a constructively critical point of view, with a particular focus on the intersection of media and society. Prerequisite: COM 101.

COM206 - Professional Communication

This course is designed to provide an understanding of the most important communication and career-related formats of professional writing, including power point presentations, memos, business letters, reports, brief speeches, instructions, newsletters and brochures. Special emphasis is given to various writing processes one must complete on a tight deadline for a business audience of peers, customers or employers. Prerequisite: ENG 102.

COM208 - Public Relations

In this course, students explore the evolution, theoretical basis for, and practice of professional Public Relations. Students review the history and current practices of Public Relations and examine the differences between: PR and advertising; press relations and public affairs; promotions and news events; marketing and media placements. Students gain insights into the Public Relations function for corporations, high tech companies, government agencies, politics, education, the entertainment industry, sports, and non-profit institutions. Lectures, case studies, readings, group work, guest speakers, and class discussions focus on techniques useful in such areas as local and national publicity, special events, and community and government relations for organizations. Prerequisite: COM 101.

COM209 - Journalism

In this course, students learn reporting and writing techniques necessary to produce a variety of types of articles and multi-media stories. Assignments may include politics, sports, fashion, and entertainment based interviews. There is discussion of roles of reporters, columnists, editorial writers, editors, photographers, graphic designers and digital content producers in the daily process of journalism as decisions are made in the news­room as to what stories to cover; what stories, photographs and video clips to publish or broadcast. Students have the opportunity to publish their work in the campus newspaper, The 1851 Chronicle or on the 1851 Chroncile website. Prerequisite: ENG 102.

COM212 - Intercultural Communication

This course examines communication issues that arise from contact between people from different cultural backgrounds in everyday life, social encounters, and business transactions. Interdisciplinary approaches are applied to the study of how verbal and nonverbal presentation, ethnic, gender, and cultural differences affect communication. The course provides exercises in participation, analysis, and criticism of interethnic and interracial communications in small group settings. Students examine factors of international communication; such as the cultural, economic, political, and social influences and the role of communication in affecting social change in a wide variety of cultures and countries. Prerequisite: COM 101 or SOC 101 or PSYC 101.

COM213 - Writing for Public Relations

This course serves as a workshop in which students apply the fundamental skills of journalism to the different formats commonly used in writing copy for public relations and advertising, including press releases, public service announcements, profiles, brochures, and advertisements. In addition, students continue to sharpen their editing skills by revising their own work and by copyediting and critiquing the work of other students. Central to the objectives of this course is that students improve their ability to write clearly and concisely, avoiding common errors in grammar, punctuation, spelling, and usage. Prerequisite: ENG 102.

COM215 - Radio Production

Radio Production introduces students to the basics of radio production. Students learn announcing techniques, the fundamentals of microphones and sound mixing, as well as the skills to produce quality radio. The course also provides a general overview of the behind-the-scenes radio business and industry. Projects include a news announcement, radio interview, public service announcement, and a short music format radio show. Much of this class takes place outside of the classroom at the Lasell College Radio station. Finally, this course introduces students to the communication competency of speech.

COM216 - Entertainment Media

A focus on the entertainment media industry requires making sense of the material that captures the audience's attention, influences culture, and provides enjoyment to mass media consumers. Course topics include the business of entertainment media, the production and distribution of media content, and multimedia convergence. Students in this course examine the multiple genres for the content of entertainment media, such as drama, comedy, reality TV, and gaming. Students learn how the entertainment industry works, captures the interests of contemporary audiences, and influences our culture and values. Prerequisite: COM 101. Formerly - COM302

COM217 - Video Production

Video Production introduces students to the basics of video production from an EFP (Electronic Field Production) perspective. Students will learn the functionality and art of digital videography and digital editing by completing a roll test, editing project, photojournalism package, and a TV commercial. The course will also examine the business of video production. Finally, this course introduces students to the competency of visual communication.

COM218 - Digital Video Editing

Digital Video Editing teaches students the basics of editing digital media using the popular software program Adobe Premiere Pro. The aesthetics of editing are also discussed and analyzed through screening various types of edited media. Projects for the course include editing TV commercials, news packages, movie scenes, and music videos. It is recommended that students have acquired basic computer skills prior to taking this class. Finally, this course introduces students to the competency of visual communication.

COM219 - Social Media

This course is designed to introduce students to the key concepts and practices of writing for weblogs and the use of social media tools such as Facebook and Twitter for reputation management in PR, journaling, and networking. Students learn about social media uses by studying successful blogs, reading assigned articles on the subject, contributing to regular discussions held on an online forum, and completing a personal blog entry each week. Students form small groups around topics of interest and work together in order to publish and promote their work on the web. Each student contributes to a class-made blog by writing, creating/finding art, copyediting, and assisting with podcast and video blog production. Students have a great deal of real-world experience with a live, constantly updated blog, and a solid understanding of the fundamentals of writing for the web and using social media for promotional purposes. Prerequisite: COM 101.

COM221 - Advertising

This course introduces students to the field of advertising, including the role of promotional elements (advertising, direct mail, promotion, etc.) found in an advertising agency or in the communication program of an organization. In this course, students learn that advertising is more than just ads on television, on a web page or in print. Advertising is a process that starts with research and moves through analysis, planning, action, and evaluation. The development of an effective advertising strategy requires an understanding of overall communication processes and theoretical principles, how organizations organize and brand themselves for advertising and other promotional functions, consumer behavior, and how to set goals and objectives. A cooperative learning project requires students to engage in the kind of strategic thinking, planning and execution that is done by advertisers, researchers, media planners, and copywriters. The course also addresses how the advertising industry is regulated and how key social issues and various consumer constituencies can present problems for advertising professionals. Prerequisite: COM 101.

COM223 - Advertising: Copy & Design

This course approaches the design and content of advertising from a variety of creative perspectives —from art to copy to production. The aim is to create eye catching, stand-out advertising —the kind that requires concentration, creativity, and focus. Students don’t have to be skilled graphic artists, but they do need to be able to explain in detail how a storyboard works and what message is intended for the consumer through an emphasis on: visual effects of the design; use of color and placement; and the significance of slogans, copy, and dialogue. This class duplicates as closely as possible the experience of working in a creative group within a real ad agency. Prerequisite: COM 221 or BUSS220

COM224 - Elements of Film

In this introductory level course, students begin to appreciate film as a medium of communication and expression by watching a variety of classic and contemporary works which function as modes of entertainment, art, education, politics and social change. Using a media literacy approach, this course will focus on content analysis of motion pictures by examining elements of cinematic expression including form, narrative structure, editing, sound, acting/performance, and cinematography. Students will be responsible for learning proper terminology to discuss, analyze, and write about films for relevant assignments. Students will identify major trends and ideas important to the history of film as one of the most important forms of mass media; explore messages and themes highlighted by style and content, as well as the various effects of those messages in specific cultural or industry contexts including classical and contemporary Hollywood, European art cinema, Japan, Russia, and West Africa. Prerequisite: COM 101

COM225 - Producing

Producing introduces students to the basics of TV producing.  Students learn the process of writing a pitch, proposal, treatment, and budget.  They  also learn the fundamentals of basic screenwriting and production scheduling, as well as managing cast, crew and vendor relationships.  The course also explores the roles of the casting director, location manager, production coordinator, and script supervisor.  The course concludes with a preview of the production team and the role of the line producer, unit production manager, production manager and assistant directors involved in managing the physical production process of producing a television show.  This course emphasizes the competency of writing and research.

COM227 - Challenging Hollywood

This course focuses on the theme of innovative classic and contemporary films which challenge society and film industry standards. Beginning with the threats to society posed by early cinema and star scandals, leading to a universal censorship code, students will be introduced to how early films affected society and the future of Hollywood. Students will then watch, analyze, and think critically about popular, artistic, and influential American movies including the subversive film noirs of the post-WWII era such as The Maltese Falcon and Double Indemnity, and films from the 1960s and 1970s such as The Graduate, Easy Rider, and One Flew Over the Cuckoo’s Nest, as well as representations of African-American characters during segregation and the “LA Rebellion” and “New Black Cinema” movements which challenged those representations. We will also explore explosions of themes of violence and sex in contemporary Hollywood which further stretch and shape societal conventions in the US, including discussions of films like Bonnie and Clyde, Pulp Fiction, and Natural Born Killers.

COM229 - Photojournalism

This is an introductory course in photojournalism that will touch on basic photography skills (composition, focus, subject, and angle), but is not strictly a photography class. This course will use two methods of learning: one is a hands-on, connected learning where students will tell stories through cameras and video; and another is a survey approach, through reading, discussion, lectures, journals, and multimedia presentations which illustrate photojournalism history and current trends. The class supports the college’s minor in photography as well as the communication’s department concentration in journalism and media writing. In an effort to make the course accessible to students from all departments across campus, the first few weeks of the class will provide readings, lecture, and discussion on the background and history of the journalism field.

COM230 - Media, Sports & Society

This course introduces students to various aspects of the sports-media relationship, including the history of, the industries that constitute, the audiences drawn to, and the social issues that arise from the relationship. Prerequisite: COM 101.

COM231 - Sports Communication

This course explores the dynamic organizations and diverse professions reflective of the sports communication field while emphasizing the fundamentals of good public relations and solid journalism. Types of organizational inquiry will include major television, radio and digital networks, leading magazines and newspapers, college athletics and professional sports as well as marketing and advertising firms. Topics covered will span journalism and publishing, community, media and public relations, marketing and advertising as well as digital and social media. In this course, students will learn how to research and write for broadcast, digital and print media; how to define, develop, and deliver effective sports communication campaigns; how to use mass and social media platforms for brands, personalities and teams; and how to manage and mitigate crisis communication.Formerly - COM309

COM232X - Radio Management Practicum

Radio Management Practicum is a hands-on, workshop-style experience where students assume the role of Production Manager, Music Director, News Director, Sports Director, Social Media Manager, Booking Director, Graphic Designer/Webmaster, or Secretary/Photographer for one full semester at 102.9FM WLAS. Students complete weekly radio station tasks, attend Board of Director and staff meetings, assist with special events, and report directly to the General Manager. Prerequisite: Instructor permission

COM303 - Nonprofit Public Relations

This course invites students to explore "nonprofit public relations" as it is seen today and as experts suggest it will be seen in the future. Students have the opportunity to work with a "real world" nonprofit client by creating, preparing, and producing a complete public relations plan for that organization. Prerequisite: COM 213.

COM304 - TV Studio Production

TV Studio Production introduces the fundamentals of television production in a TV studio environment. Students learn pre-production planning, live-to-tape directing, and participate in full television crew rotations to produce high quality PSAs and their very own TV show to be submitted to local access television.  Throughout the semester, students develop a variety of production skills from hands-on television studio operation.

COM305 - Screenwriting

This course includes writing techniques for series and stand alone productions in television and film. Students work both independently and collaboratively in order to understand industry procedures. Students experiment with several different genres and then develop a major project. Prerequisite: COM 105 or ENG219

COM306 - Broadcast Journalism

This class introduces students to the basic skills in writing for radio and TV news, including beat reporting, writing, interviewing, and editing. Students critically evaluate newscasts and are introduced to the components of producing them. They also examine ethical challenges that arise when manipulation of images and sound can distort reality and compromise journalistic integrity. Prerequisite: COM 209

COM307 - Understanding Video Games

Understanding Video Games introduces students to the foundation, process, and impact of the video game industry.  Students evolve from merely riding the gaming highway to analyzing and deconstructing it.  The course pays particular attention to the history and breakthroughs in the technology, social and political impacts such as the ESRB, sex and violence in games, as well as past, present and future trends of the gaming market.

COM308 - Conflict Resolution & Negotiations

This course helps students to understand the theoretical assumptions, elements, and processes of interpersonal conflict and negotiation, to increase their ability to objectively analyze conflict situations, and to creatively and productively manage conflict. Alternative Dispute Resolution approaches to litigation for resolving conflicts such as mediation, arbitration, and negotiation are examined. Prerequisites: COM 101, LS 101 or BUSS 101; Junior or Senior standing.

COM310 - Political Communication

This course focuses on the complex ideas associated with the role of the press in a democracy. The nature and climate of our political processes, particularly elections, have changed dramatically in the past two generations, due in part to the extensive use and influence of the media. Also, media techniques and strategies used by government and political figures continue to change with the emergence of new technologies and the dominance of global media companies. Students learn how to think critically and analytically about the political press and how journalists and politicians frame public policy issues. This course looks critically at whether or not the American press is truly representative of the civic values of democracy, truth, and responsible citizenship. Prerequisites: COM 101 or POLS 101 or SOC 101.

COM312 - Radio Production II

Radio Production II brings students with basic radio production skills to a higher level of proficiency.  There is strong emphasis on radio as a digital medium and digital (nonlinear) audio editing with Adobe Audition.  Projects include editing music for radio play, writing and mixing radio commercials, creating a radio interview podcast, and the development of an Air Check radio demo for student portfolios.  Students also develop a deeper understanding of the radio business.  Prerequisite: COM 215.

COM313 - Video Production II

Video Production II takes students with basic video production skills to a higher level of expertise.  There is strong emphasis on pre-production planning, teamwork, lighting, sound and special effects.  The aesthetics of video production are also discussed by analyzing various film and video productions.  Projects include a special effects reel, television commercial, short documentary, and a short screenplay adaptation.  Throughout the semester, students develop a deeper understanding of the business of video production. Prerequisite: COM 217.

COM314 - Magazine & Feature Writing

This course is focused on the longer pieces of magazine writing, such as feature articles and interview profiles, and other forms of narrative, nonfiction journalistic writing. The course includes reading, analyzing, and modeling well-written newspaper and magazine articles that entertain as well as inform readers. Students have the opportunity to provide editorial support for and submit feature articles for publication to Polished, a Lasell College produced magazine and to The 1851 Chronicle, the student newspaper and website. Students also create, write for, and design their own magazine based on a topic of their choosing. Prerequisites: COM 101, COM 209.

COM315 - Communication Research

This course introduces students to methods of social research that are applied to communication theory and practice. This includes both academic research on human communication and the kinds of professional research conducted in media industries, such as journalism, advertising and public relations. Students conduct individual and group research projects during the term. Prerequisite: COM 101.

COM316 - Publication Editing

This course is designed as a workshop in which students learn the fundamentals of editing for print and online publications. Students study and participate in various editing roles, including editorial director, articles editor, copy editor, proofreader and fact-checker. Students examine case studies of existing publications. In keeping with Lasell's Connected Learning approach, students propose work for Lasell's two student publications, The 1851 Chronicle and Polished, or other publications. The course focuses on learning to prepare cohesive editorial products with clear, compelling, professional content while avoiding common mistakes in usage, grammar, and style. Prerequisites: COM 105.

COM317 - Media Relations

Managing media relations for public relations professionals is the focus of this course. The course is intended to increase students’ knowledge of the principles and methods of generating publicity and to introduce the basics of planning and writing media relations campaigns. The rapidly changing nature of global companies and the convergence of new information technologies are influencing the ways that communication professionals achieve their goals. Media relations can be a highly competitive and challenging field, where you must prove your productivity, accuracy, and creativity. Students discuss and experiment with successful strategies for gaining coverage in the press for clients, and they plan a comprehensive media relations program. Prerequisites: COM 101, COM 208.

COM319 - Advertising Planning: Media Campaigns

This course provides an environment for students to become engaged in a professional style media planning and buying campaign, which is an essential strategic focus of the advertising industry. Students develop a full advertising plan based on the current planning structure of a contemporary advertising agency. Working in teams, students conduct a detailed advertising analysis that allows them to provide strategic and creative solutions to problems they have identified in their research. Student teams construct an advertising plan that positions and promotes a product, a message, a politician, or a brand to a con­sumer audience. Each student team produces a comprehensive media campaign that identifies and targets the appropriate media outlets for advertising placements. The class has a modicum of pressure and intensity that reflects some of the challenges necessary to succeed in the advertising industry. Prerequisite: COM 221 or BUSS220

COM320 - Organizational Communication

This course focuses on both the theoretical understanding and practical knowledge of the context and application of organizational communication. Topics include: leadership, new technologies and their impact on organizations, organizational climate and culture, ethics, formal and informal channels of communication within organizations, management of diversity and conflict, relational communication (with interpersonal and group work), and issues of power and politics within the context of the organizational settings. Prerequisite: COM 103

COM321 - Media & Children

This course examines the uses and effects of mass communication among children and adolescents. By taking a developmental perspective, the course explores how youth at different stages of cognitive development watch, understand, and respond to media content. The first part of the course focuses on children’s uses and processing of media. The second part of the course reviews the effects of various types of content (e.g., advertising, stereotypes, violence). The final part of the course considers the role of interventions (e.g., media literacy, ratings, parental mediation) in preventing media-related outcomes that are harmful and promoting those that are positive. Throughout the course, students are encouraged to critically evaluate the role of media in the lives of children.COM 101 or PSYC 101.

COM323 - Corporate Communications

This course is designed to present students with an overview of corporate communication in contemporary society. The rapidly changing nature of global markets and the convergence of new information technologies are influencing the ways in which communication professionals achieve their goals. The course explores the trends and issues affecting corporations, crisis management, public affairs communication, consumer affairs, employee relations, environmental issues, investor relations, issues of multinationals, ethics, and governmental relations. Prerequisite: COM 213.

COM324 - Journalism II

This is an advanced, connected-learning focused course in which student journalists do the work of the field. Students with basic reporting and editing experience are challenged to demonstrate their news and feature writing skills to a new level of competence. This course requires student to cover a campus or community beat as they report on a student organization, department, team, or local politics, sports, fashion or culture. Projects will focus on new media platforms such as photo galleries and video and audio news content and producing news media packages for print. Students will be encouraged to submit their work to the 1851 Chronicle and the1851chronicle.org. Prerequisite: COM209

COM325 - Global Media

This course introduces students to the global media landscape. Students are exposed to a number of topics including: the power of language in media, recent global media controversies, the economics of global media & ownership, the politics of global media, and the coverage of international events in U.S. media. Prerequisites: COM 101, COM 212

COM326 - Effective Speaking II

This advanced public speaking course builds on the foundation of Effective Speaking I to further a student’s development as a public speaker in a variety of settings. This is achieved through a combination of speaking, writing, and reading assignments. Specifically, students outline, develop, and deliver extemporaneous speeches incorporating relevant sources. Students learn how to develop and deliver messages that are appropriate and effective for the audience, purpose, and context using logical arguments within an ethical framework. Prerequisite: COM 203

COM327X - Digital Storytelling

In today’s media environment, the ability to communicate effectively with words, images, sounds and video on digital platforms is increasingly important. This hands-on course introduces students to the theory and practice of digital storytelling to engage, inform and persuade target audiences. Students will learn to use multimedia production tools to plan and create their own digital stories while exploring narrative techniques and new story forms. Students will emerge with new skills to create original stories in multiple modalities, as well a deeper understanding of the expressive possibilities of digital storytelling to achieve communication objectives.

COM328 - Video Games & Culture

Video Games & Culture brings students on a virtual tour around the globe for a look at the video game industry through the perspectives of numerous cultures.  Students will investigate subjects such as video game piracy in Italy & China, professional gaming in Korea, video game censorship in Australia & the Middle East, and much more.  The course also compares the North American market with other continents such as Asia, Europe, and South America.  The interplay between video games and culture will be discussed, and students will be given hands-on opportunities to sample video games from other countries that were never released in the US.  The course emphasizes the competency of ‘knowledge of the media’ and reinforces the competencies of writing, research, visual communication, and speech. 

COM330 - Advertising Strategy

This course introduces students to the development of effective advertising strategies. Over the past twenty years, account planning has evolved into a critical element of advertising campaign strategy and execution. The course will explore: 1) The origin and fundamentals of account planning; 2) The role of the account planner in an agency structure; 3) The influence of account planning on the process and role of advertising research and strategic development; 4) Practical implications for account planning in advertising campaign development. Topics include; consumer behavior, attitude development, persuasion tactics, targeting, advertising segmentation, advertising analysis and designing advertising strategies to support a brand. Prerequisite: COM 221 OR buss220

COM332 - Television Studies

This course will explore this significant question: Should we take TV seriously as a form of mass communication? The answer can be found in the ways that TV produces meanings for the audience and our culture as a dominant form of entertainment over that past 60 plus years in post WWII America. As such, TV demands our scrutiny. Throughout the course, we will look at such topics as how TV entertainment narrative is structured, how sets are designed, how sound interacts with image, how commercials persuade and how these structures can emphasize certain meanings (and de-emphasize others) and transmit values to viewers. Current trends in technological shifts have forced changes in the delivery of TV programming, for example to audio and video files streaming on computers, such as tablets, the decline of network TV and the rise of hundreds of cable channels. However, all of these new technologies demand more TV entertainment content, not less.This course uses two avenues of inquiry: one exploring the mass communication basis for studying the content delivered through medium of TV; and another outlining an analysis of TV content which illustrates the transmission of cultural values (primarily American) to the audience. Prerequisites: COM 101

COM334 - Comparing Cultures Through Film

By examining films from Iraq, Cuba, India, Native Americans, Mexico, Nigeria, China, South Africa, and Chad, students will gain exposure to various social, cultural, political, and economic systems, leading to discussion and exploration of other cultures as well as reflection about American culture. Students will engage in an interdisciplinary approach which adopts terminology and theories from film studies and criticism, sociology, and cultural anthropology, in order to study other cultures and cultural methods of visual storytelling. Ultimately, goals include increased intercultural competence and sensitivity accompanied by an empathy for the “other” and an increased awareness and raised consciousness of past and contemporary global issues. Prerequisite: COM 101

COM336X - Analytics for CommunicationProfessionals

This course introduces students to principles, tools and methods for data-driven strategic communications. Through case studies and real world projects, students will learn to use analytics tools to monitor, measure and evaluate communication efforts, and leverage their insights for improved media planning and campaigns. Students will emerge with a better understanding of how to use big data in public relations, advertising and other communication fields

COM399 - Internship Seminar

This seminar helps students to develop professional objectives and identify potential sites for their internships. In this seminar students identify their personal work style and strengths, will identify a good career match, will create an effective cover letter & resume, will develop effective networking, interviewing, and negotiation skills. This course will help students apply search tools for finding internships. A goal of this course is to secure an internship for the following semester. Prerequisite: Sophomore standing.

COM400 - Field Experience I

This course is the professional component of the capstone experience in the Communication Department. The course provides students with a work/skill development opportunity to practice communication theory and skills in a real work setting. The internship course is comprised of a minimum of 150 hours in the field, the weekly seminar, and its assignments, including an oral presentation. Students also write weekly reflections on their experience, complete written assignments, and do an oral presentation to a group of their peers. The field supervisor contributes to the student’s learning through guidance, feedback and evaluation of the students work.

COM402 - Field Experience II

COM 402 follows COM 400, in which students learned how to apply theory to practice in a work environment. This course will take those skills one step further and enhance the students understanding of the Communication discipline, the skills required to succeed in the job market, and how to conduct the necessary research to find a job and a career which is a good fit and will lead the student to professional success. Projects will include facilitating a workshop, conducting a focus group, developing a marketing strategy, creating a hard portfolio, a leave-behind piece, and an e-portfolio. Students should complete the internship in a different organization than the placement for COM 400.

COM418 - Media Literacy

This course encourages students to take the mass media seriously through critical analysis of media content. Students study the power of the mass media in communicating cultural values and other messages. This capstone course reinforces the tools needed to think critically about the mass media in order for the students to then help others to do the same. Throughout their time in the communication program, students have been introduced to a variety of issues in the media (e.g., media content, media effects, ethics, and regulation). This course helps emphasize how all of these issues relate to one another. In the capstone paper and presentation, students have the opportunity to demonstrate the important research, writing, and oral communication skills they have developed. This course serves as the theoretical component of their capstone experience and is a writing-intensive course. Prerequisite: COM315 and Senior standing.

MATH106 - Mathematical Reasoning

This course is the foundational course for mathematical and quantitative reasoning at Lasell College. Mathematical reasoning is the critical skill that enables a student to solve real-world problems involving quantitative analysis by making use of particular mathematical skills. Through the development of their mathematical reasoning skills, students will recognize the power of mathematics in its own right as well as its relevance in the real world. Students will develop and enhance their mathematical reasoning skills through a project/application based curriculum supported by readily available current technological tools and topics that will include, but not be limited to, the following: solving systems of equations, linear programming, statistical, and graphical data analysis.

MATH107 - College Geometry

This course is an introduction to the essentials of Euclidean geometry. Topics covered include: reasoning in mathematics, the relationship between algebra and geometry, analytic geometry, proofs and constructive triangles, circles, quadrilaterals, polygons, surfaces and solids and historical notes about famous geometricians. Prerequisite: MATH 106 with a grade of C or better or demonstrated competency through placement testing.

MATH108X - Mathematics of Design

This course explores elements of mathematics within the design field from the incorporation of algebra to concepts of geometry. Students will have the opportunity to integrate numerical fluency, proportional reasoning, data interpretation, algebraic reasoning and communicating quantitative information through group problem solving and class discussions. Topics include pattern drafting, layouts cutting, revenue, cost, and profit modeling, measurement systems, Euclidean geometry, and spatial reasoning.

MATH109 - Modern Mathematics (KP)

This course is an introduction to mathematics developed in the last 100 years. The course connects recently-discovered mathematics with current, real-world problems. Aesthetic elements of mathematics are emphasized. Topics may include the mathematics of voting, sharing, touring, games, networks, scheduling, money, symmetry, fractal shapes, descriptive statistics and probability. The course is appropriate for students majoring in Communication, Criminal Justice, English/History/Humanities-with Secondary Ed, English, Environmental Studies, Fashion Design, History, Hospitality and Event Management, Humanities, Human Services, Law and Public Affairs, Legal Studies, Psychology, Sociology, or Sport Management. Prerequisite: MATH 106 with a grade of C or better or through placement testing.

MATH116 - Merchandising and Financial Mathematics

This course focuses on retail mathematics. Topics include simple and compound interest, the time-value of capital, annuities, amortization, sinking funds, bond and investment, business problem-solving and decision making. Other topics include profit, loss, and break-even analysis, pricing, inventory, and merchandise planning. The course introduces basic theories of statistics. Prerequisite: MATH 106 with a grade of C or better or through placement testing.

MATH203 - Precalculus

This course prepares students for the study of calculus, physics and other courses requiring precalculus skills. Included is solving systems of equations, the analysis and graphing of linear, quadratic, polynomial, exponential, logarithmic, rational functions, the unit circle, and triangle (right and non-right) trigonometry. Prerequisite: MATH 106 with a grade of C or better or demonstrated competency through placement testing. Restrictions: not open to students who have completed 205, 206, or any 300 level mathematics course successfully.

MATH205 - Calculus I

This course is an introduction to limits, continuity, and methods of differentiation. Application to problems in business management and physical science is emphasized. Prerequisite: MATH 203 with a grade of C or better or demonstrated competency through placement testing. Restrictions: not open to students who have completed MATH 206, or any 300 level mathematics courses.

MATH206 - Calculus II

This is a continuation of Calculus I. Includes graphical and analytic integration, partial differentiation, and solving differential equations. Applications include business, biological sciences, and physical sciences. Prerequisite: MATH 205 with a grade of C or better or demonstrated competency through placement testing. Restrictions: not open to students who have completed MATH 320, MATH 328, or MATH 330.

MATH207 - Applied Trigonometry

This course is an in-depth study of trigonometry with attention to theory, proofs, modeling, and history. Trigonometric and related functions are used to model, analyze, and solve real-life problems. Applications are chosen from disciplines such as agriculture, architecture, astronomy, biology, business, chemistry, earth science, engineering, medicine, meteorology, and physics. Topics covered include a review of trigonometric functions, right triangle trigonometry, analytic trigonometry, vectors and dot products, complex number theory, trigonometric forms of complex numbers, exponential, logarithmic and trigonometric models, Gaussian and logistic growth models, conic sections, and polar equations of conics. Prerequisite: MATH 205 with a grade of C or better.

MATH208 - Statistics

This is an introductory course in descriptive and inferential statistics. Topics include: data analysis, and graphical methods of describing data, measures of central tendency and variability, probability, the normal distribution, sampling distributions, confidence intervals, hypothesis testing, correlation, and regression analysis. Prerequisites: MATH 106 with a grade of C or better or demonstrated competency through placement testing and ENG 102.

MATH209 - Business Statistics

This is an introductory course in descriptive and inferential statistics focused on applications in business. Topics include: data analysis, and graphical methods of describing data, measures of central tendency and variability, time-series analysis, trend and seasonality analysis, simple and multiple correlation and regression analysis, sales and cost forecasting, probability, expected monetary value, and the Normal distribution. Prerequisites: MATH 106 with a grade of C or better or demonstrated competency through placement testing and ENG 102. With permission of the instructor only.

MATH210 - Math Applied to Science

This course provides a review of fundamental mathematical concepts such as probability and trigonometric, exponential and logarithmic functions and explores the ways that these topics and techniques have been applied to investigations in architecture, calculus, exponential growth and decay, logarithmic scales, earthquake analysis, astronomy, biology, medicine, genetics, radiocarbon dating, chemistry, and Newtonian physics. The course is designed to demonstrate the power and utility of mathematics and explores the development of mathematics during the Middle Ages and the Renaissance, especially in Greek, Hindu and Arabic cultures. Prerequisite: MATH 205 with a grade of C or better.

MATH212 - Finite Mathematics

The focus of this course is to develop mathematical models and to demonstrate the utility of various mathematical techniques that are most applicable to the creation of computer algorithms. Topics include functions and models, linear regression, solving systems of linear equations using matrices, matrix algebra and Leontief Input-Output models, linear programming (graphical and simplex methods), principle of duality, estimated and theoretical probability and Markov Chains. Applications are derived from current real world data and require mastery of Microsoft Excel and graphing calculator technology. Prerequisite: MATH 206 with a grade of C or better.

MATH215X - Discrete Math

Topics will include logic, proofs, algorithms, counting, recurrence relations, graph theory, trees, networks, Boolean algebra, and automata.Prerequisite: C or better in MATH 205

MATH301 - Mathematical Modeling

Mathematical ModelingPrerequisite: C or better in MATH 205, 206, and 208

MATH303X - Problem Solving

This course will be an exploration into the mathematics exemplified in high quality high school and undergraduate mathematics competitions and mathematical research. The emphasis will be placed on building a repertoire of mathematical strategies and tactics, then applying these methods in unfamiliar situations. Topics will include: Combinatorics, Binomial Theorem, Conditional Probability, Roots of Unity, Symmetric Polynomials, Polynomial Interpolation, and topics in Euclidean and non-Euclidean Geometry. Students will hone their ability to solve mathematical problems through hands-on practice and obtain an understanding of the strategies, tactics, and tools of the problem solver as illustrated by the textbook and the instructor. Strategies and tools for solving problems include, but are not limited to: •Draw a Diagram•Systematic Lists•Eliminate Possibilities•Matrix Logic•Look for a Pattern•Guess and Check•Sub Problems•Unit Analysis•Solve An Easier Related Problem•Physical Representations•Work Backwards•Venn Diagrams•Finite Differences

MATH304 - Mathematics for Educators

This course engages students in mathematical concepts through examples, investigations, and active problem solving explorations. Content is drawn from subject matter knowledge required for elementary and early childhood licensure, with emphasis on number theory and operations. This course is for students seeking elementary or early childhood licensure. Concurrent enrollment in ED 335 is required.

MATH307 - Calculus III

This course is an introduction to sequences and series, parametric and polar curves, vector functions, advanced techniques of differentiation and integration. Prerequisite: MATH 206 with a grade of C or better.

MATH320 - Differential Equations

This is an introduction to the many ways of solving various types of differential equations with emphasis on theory, methods of solution and applications. Topics include solutions of first, second and simple higher order differential equations, homogeneous and non-homogeneous equations. Prerequisite: MATH 206 with a grade of B- or better.

MATH322X - Special Topics in Mathematics

Special Topics in Mathematics

MATH325 - Linear Algebra

This is an introductory course in linear algebra blending the requirements of theory, problem solving, analytical thinking, computational techniques, and applications. Topics include in-depth treatment of matrix algebra, linear systems, vector spaces, linear transformations, determinants. Applications and modeling of real phenomena in transportation systems, economics, connectivity of networks, and graph theory. Prerequisite: MATH 206 with a grade of C or better.

MATH330 - Mathematical Modeling

This is an application-oriented course on how to solve real word problems from the social, medical and life sciences, business, and economics by set­ting up a mathematical model of the situation and then developing techniques for analyzing these models and solving them. Topics include the modeling process, linear models, financial models, modeling using proportionality, fitting linear and nonlinear models to data graphically, the least-squared criterion, linear programming models, modeling using the derivative, matrix and probability models, Markov chain models, and modeling interactive dynamic systems. Prerequisite: MATH 206 with a grade of C or better.

MATH338 - Mathematical Statistics

In this introduction to statistical theory, the roles probability and statistics play in business analysis and decision making are investigated. Topics include probability distributions, statistical inference, sampling distribution theory, and applications. Prerequisite: Math 206 with a grade of C or better.

MATH399 - Capstone Seminar

In this capstone course, Students investigate mathematics from a variety of fields and choose a topic for a mathematics project in their Field of Application. Mathematical methods for analysis, modeling, prediction, and/or problem solving are discussed. Students demonstrate knowledge of a substantial area of mathematics and present their work at a department seminar or the Connected Learning Symposium.

MATH499 - Internship

The internship seminar is a work or research experience where students combine theory and practice.

SMGT102 - Contemporary Sport Management

This course provides an overview of general principles and practices of the sport industry, covering all facets of sport management, including leadership, sociology, marketing, legal aspects, finance, and governance, in both professional and amateur sports setting. Students learn and understand those unique aspects of sport management that distinguish it from other management fields. Students gain an increased awareness of various career opportunities in the sport industry.

SMGT201 - Legal Aspects of Sports

This course is an exploration of the relationship of the law to organized secondary school, collegiate, and professional sports. It provides an overview of a wide range of legal principles that relate to the sport management field. This is a writing intensive course. Prerequisite: SMGT 102 or LS101

SMGT202 - Ethics in Sport

This course examines theories of ethics as well as personal moral development as applied to sports. It explores the importance of personal ethics and organizational responsibility and the role of professional ethics in sport management. Prerequisite: SMGT102

SMGT203X - Intro to Parks Recreation & Tourism

This course provides students with a broad understanding of the evolution of leisure values, behaviors, and services as well contemporary issues and trends. Students will learn about the history and philosophy of recreation, leisure and tourism in an international context, and the role of organized leisure in American communities, as well as the changing social, economic, political and environmental context for these leisure based activities and their ties to the maturing fields of sport tourism and Parks and Recreation.

SMGT205 - Pre-Practicum I

This course is designed for students to complete 30 hours of supervised fieldwork with the Lasell College athletic department or at an approved off-campus site. Prerequisites: SMGT 102 and approval of Instructor.

SMGT206 - Sports Administration

This course studies the basic concepts, theories and organizations of administration as applied to sport. Areas covered include budgeting, human resources management, facilities, and legal issues.Prerequisite: SMGT102

SMGT207 - Special Topics in History of Sport

This course explores various aspects of sports and their historical development. The integration of gender, ethnic, religious, and other factors are discussed. The role that each area of sport plays within our society is examined.

SMGT208 - Sport Governance

This course focuses on the important role that governance plays within the sport industry. Students study the governance structures of various sports and sports governing bodies, including professional sports leagues, players’ associations, intercollegiate athletics, and Olympic sports, both within the United States and internationally. Prerequisite: SMGT102 or permission of the Program Director

SMGT209X - NCAA Compliance & Rules Admin

NCAA Compliance and Rules Administration is designed for students to gain an understanding of the enforcement policies, practices, and procedures, as well and the complexity of the rules and regulations governing NCAA and intercollegiate athletics. Student will review compliance cases, NCAA enforcement guidelines, and historical and contemporary compliance and rules administration cases.

SMGT211 - Sport & Society

This course is organized around the theme “Sport in Society.” The purpose of this course is to invoke a sociological perspective in understanding sport as a societal institution. We will examine socialization themes as well as the increasing organization, commercialization, and globalization of sports.

SMGT212X - Careers in Sport Management

This course discusses the meaning of sport management in terms of its scope, principles, issues and future trends. In addition, the course examines the job responsibilities and competencies required of sport managers in a variety of sports or sports-related organizations in a hope to have the student become acquainted with the role of sport administrators as well as the career opportunities within the industry. Finally, this course provides the student with an overview of the different issues sports managers will be faced with such as: consumer behavior, public relations, budgeting and facility management.

SMGT301 - Sport Facility & Event Management

This course explores the roles and functions of facility and events managers. It examines a variety of public assembly and privately managed sport facilities; the steps and skills required to effectively plan, organize, lead, and evaluate an event, and facilities to meet the needs of sports organizations. The course also examines resource allocation, strategic planning, and risk management and facility maintenance requirements. Prerequisites: SMGT 102 and a 200 level Sport Management course or HEM 301.

SMGT302 - Sport Marketing

This course explores sport as a product, its consumer markets, and sports products markets. It examines the processes of sport marketing, research, information management, identification of target markets, and the development of a sport marketing mix and strategies. Prerequisites: SMGT 102, BUSS 220.

SMGT303 - Sport Finance

This course is a study of the financial challenges faced by sport administrators and those working within the sports industry. Topics include economic impact analysis, ticket operations, concessions, public-private partnerships, sport sponsorships, and fundraising. Prerequisites: SMGT 102 & ECON101 or ECON102

SMGT304 - Sports Information & Communication

This course examines the fundamentals in sport information, publicity, and promotions. Preparation of news releases, local features, publications of programs and brochures, statistical breakdowns, dealing with the press, and the promotion of specific events, teams, and individuals are included. Prerequisite: ENG 102 & SMGT102

SMGT305 - Pre-Practicum II

This course is designed for the students to complete 30 hours of supervised fieldwork with the Lasell College athletic department or at an approved off-campus site. Prerequisite: SMGT 205.

SMGT306 - Sport Leadership

This course teaches concepts, principles, and skills of leadership for managers in the sports industry. Styles of successful sport coaches and managers are examined and analyzed in the context of their times and their settings. Prerequisite: SMGT102 & SMGT206 or Permission of instructor

SMGT307 - Sport Sponsorship

This course provides an examination of the relationship between sport and corporate sponsorship, and strategies for selling sponsorship packages. Topics covered include the theoretical rationale for sponsorship, strategic communication through sponsorship, determining the value of a sponsorship, evaluation of sponsorship activities, and techniques used to sell sponsorship packages. Perspectives from the event holder (i.e., property) offering a sponsorship and from the organization functioning as the sponsor are considered. Prerequisite:SMGT102 or Permission of Dept Chiar

SMGT308X - The Business of Sports

Multiple industries now makeup the overall “business of sports”. Amateur sports, professional sports, youth sports, athletic performance gear and fashion apparel, fantasy sports, memorabilia & sports media are each multibillion dollar industries in their own right. This course will explore the social and economic challenges faces by managers in various sectors of the sports industry as they attempt to address the ever increasing competition for fans, sponsors, broadcast viewership, media exposure, public financing and athletic talent.Students will learn what it is like to work in various divisions of the sports industry. Industry practitioners will walk the students through the day to day operations of these departments and explain successful strategies for obtaining these jobs. Students will go beyond wins and losses on the field to examine the fundamental business challenges that sports managers’ confront in a variety of industry sectors prerequisite: SMGT102 or permission of Dept Chair

SMGT310X - 30 for 30:Sport through Documentary

30 for 30 is the umbrella title for a series of documentary films highlighting interesting people and events in sports history. 30 for 30 has evolved into a series that has both revitalized and revolutionized the art of the sports documentary through a diverse range of filmmakers telling specific stories that touch on larger themes beyond sports. With each documentary, the filmmakers have brought their passion and personal approach to the screen, detailing the issues, trends, athletes, teams, rivalries, games and moments that have transformed the sports landscape.

SMGT313X - Parks & Recreation Management

Parks & Recreation Management

SMGT396 - Research in Sport Industry

Using Research in the Sport Industry is designed for students to gain an understanding of the principles, procedures, processes, and types of writing and reports used to answer problems in the Sport Industry. Students will learn to identify, describe, analyze, and report on an issue or problem at their own workplace by drawing on the relevant sport and related literature. Prerequisite: SMGT102, SMGT206 and Junior/Senior standing.

SMGT400X - Major League Lacrosse Internship

Major League Lacrosse Internship

SMGT401 - Special Topics in Sport Management

This course explores special segments and contemporary trends in the sport management industry. Topics may include sports medicine, health promotion, intercollegiate athletics, campus recreation, sport tourism, and international sport.

SMGT403X - Managing Diversity in Sport Org

Managing Diversity in Sport Organizations offers an overview of various diversity and inclusion theories and examines the applications of these theories to sport organizations. Students will study the impact and interconnectedness of diversity issues, social responsiveness, and the financial impact of these issues on professional, intercollegiate, interscholastic, and Olympic sport organizations. Students will also discuss and practice strategies to resolve diversity and inclusion related problems commonly faced by the sport and business manager. In conjunction with Lasell College Connected Learning philosophy, an emphasis will be placed on connecting diversity and concepts and initiatives to the sport and business industries.

SMGT405X - Leisure Theories in Practice

Leisure Theories in Practice

SMGT407 - Sport Management Internship I

The internship provides students with administrative experience in their chosen concentration. Students gain practical experience, enhance skills learned in the classroom, and acquire contacts with professionals in the sports management field. A minimum of 150 hours is required for Sports Management internships. This course includes a seminar which includes: strategies for seeking entry-level employment, long-term career planning and post graduate study options. Prerequisites: SMGT 205 and SMGT 305 . 

SMGT408 - Sport Management Internship II

The internship provides students with additional administrative experience in their chosen concentration. Students gain practical experience, enhance skills learned in the classroom, and acquire contacts with professionals in the sports management field. A minimum of 150 hours is required for Sports Management internships. This course includes a seminar which includes: strategies for seeking entry-level employment, long-term career planning and post graduate study options. Prerequisite: SMGT 407. 

SMGT412X - Sport Analytics

Analytical techniques and quantitative methods are on the rise in many areas of business. They have increasingly made their way into the sports realm. Skills such as critical thinking, mathematical modeling, statistical analysis using Microsoft excel, predictive analytics and optimization are crucial in the data-centric realm. The class seeks to develop and refine these skills in the business application area of sports.

SMGT496 - Sport Management Capstone

This course is a culminating experience designed to provide the student with an opportunity to demonstrate synthesis of knowledge, practice, and skills developed throughout the program of study. Capstone assignments reflect the integration of research methodology, theory, and advanced knowledge in an area of specialization. Students develop a web-portfolio to showcase their work in the Sport Management program. Students incorporate aspects of past course assignments into a reflective thesis paper. Students also participate in a required service learning activity. To be completed in either the fall or spring semester of the final academic year of the student's program. This is a writing intensive course. Prerequisite: SMGT396

Lauren Anderson

Assistant Professor of Communication

Office: Donahue

Janice Barrett

Professor of Communication, Graduate Program Coordinator for Communication

Office: Donahue

Marie Campagna Franklin

Associate Professor of Journalism

Office: Donahue

Meryl Perlson

Associate Professor of Communication, Program Chair of Communication

Office: Donahue

Erin Vicente

Associate Professor of Communication

Office: Donahue

Brian Wardyga

Professor of Communication; General Manager, 109.2FM WLAS & LCTV

Office: Brennan Library

COM101 - Understanding Mass Media

This course surveys the theories, history, economics, audience, and regulations of the major forms of mass media, including newspapers, magazines, motion pictures, radio, television, and new electronic communication. Students develop a basic understanding of the roles of mass media and their effects on society and the individual. The course focuses on the relationship between mass media and society, so students can identify current trends that are changing the nature and function of traditional mass communication. Students examine and debate many current controversial issues concerning the mass media and their effects on our society and culture. Students discuss significant aspects of mass communication, including ethics and policy formulation that are playing key roles in the materialization of a new global communication era.

COM103 - Human Communication (KP)

This course is a basic survey of human communication, especially interpersonal and group. Attention is given to perception, language and meaning, listening, theories of persuasion, verbal and nonverbal communication, small group discussion, interpersonal conflict, and interviewing. The course focuses on understanding how human communication is fundamentally related to issues of interpersonal relationships; the history of human communication and language development; perception and intrapersonal communication; leadership; group/team work; multicultural diversity in organizations; decision-making; power; public speaking; and ethical challenges. This course helps students to develop and practice skills that will guide effective action in their professional careers and interpersonal relationships. This course includes a Service Learning component.

COM105 - Writing for The Media

This course provides students with a basic introduction to and overview of communication writing that focuses on channels of communication (clients, audiences, formats); creating writing samples; conducting writing exercises; developing strategies for soliciting feedback; and engaging in peer editing exercises. Students learn about various media writing formats, such as news releases, features, profiles, columns, editorials, reviews, speeches, public service announcements, backgrounders, etc. This is a writing intensive course. Prerequisite: COM 101.

COM203 - Effective Speaking

This course provides instruction and practice in preparing and delivering the various kinds of oral presentations encountered by professionals. Students learn how to analyze audiences, organize different types of presentations, prepare and use visual aids, deliver presentations to different audiences and respond to questions. Students are taught to express themselves in a clear, confident, responsible, and appropriate manner. The classroom environment is conducive to confidence building and overcoming the fear of speaking.

COM205 - Media Ethics & Society

This course explores such significant questions as: What constitutes sound, ethical communication practice in the mass media professions (TV, radio and internet), advertising, journalism and public relations? What are the moral and practical rules anyone involved in mass media professions must follow to maintain that all-important bond of trust between the client and the consumer of information? What constitutes ethical behavior in the news business, PR and advertising, and why is it vital to the functioning of a democratic society? This course uses two avenues of inquiry; one exploring the philosophical basis of media ethics and another outlining case histories from the media. Current trends in the news and popular culture’s view of the ethical lapses in the mass media, journalism, advertising, and public relations are also explored. The examination of media ethics is done from a constructively critical point of view, with a particular focus on the intersection of media and society. Prerequisite: COM 101.

COM212 - Intercultural Communication

This course examines communication issues that arise from contact between people from different cultural backgrounds in everyday life, social encounters, and business transactions. Interdisciplinary approaches are applied to the study of how verbal and nonverbal presentation, ethnic, gender, and cultural differences affect communication. The course provides exercises in participation, analysis, and criticism of interethnic and interracial communications in small group settings. Students examine factors of international communication; such as the cultural, economic, political, and social influences and the role of communication in affecting social change in a wide variety of cultures and countries. Prerequisite: COM 101 or SOC 101 or PSYC 101.

COM315 - Communication Research

This course introduces students to methods of social research that are applied to communication theory and practice. This includes both academic research on human communication and the kinds of professional research conducted in media industries, such as journalism, advertising and public relations. Students conduct individual and group research projects during the term. Prerequisite: COM 101.

COM399 - Internship Seminar

This seminar helps students to develop professional objectives and identify potential sites for their internships. In this seminar students identify their personal work style and strengths, will identify a good career match, will create an effective cover letter & resume, will develop effective networking, interviewing, and negotiation skills. This course will help students apply search tools for finding internships. A goal of this course is to secure an internship for the following semester. Prerequisite: Sophomore standing.

COM400 - Field Experience I

This course is the professional component of the capstone experience in the Communication Department. The course provides students with a work/skill development opportunity to practice communication theory and skills in a real work setting. The internship course is comprised of a minimum of 150 hours in the field, the weekly seminar, and its assignments, including an oral presentation. Students also write weekly reflections on their experience, complete written assignments, and do an oral presentation to a group of their peers. The field supervisor contributes to the student’s learning through guidance, feedback and evaluation of the students work.

COM418 - Media Literacy

This course encourages students to take the mass media seriously through critical analysis of media content. Students study the power of the mass media in communicating cultural values and other messages. This capstone course reinforces the tools needed to think critically about the mass media in order for the students to then help others to do the same. Throughout their time in the communication program, students have been introduced to a variety of issues in the media (e.g., media content, media effects, ethics, and regulation). This course helps emphasize how all of these issues relate to one another. In the capstone paper and presentation, students have the opportunity to demonstrate the important research, writing, and oral communication skills they have developed. This course serves as the theoretical component of their capstone experience and is a writing-intensive course. Prerequisite: COM315 and Senior standing.

COM208 - Public Relations

In this course, students explore the evolution, theoretical basis for, and practice of professional Public Relations. Students review the history and current practices of Public Relations and examine the differences between: PR and advertising; press relations and public affairs; promotions and news events; marketing and media placements. Students gain insights into the Public Relations function for corporations, high tech companies, government agencies, politics, education, the entertainment industry, sports, and non-profit institutions. Lectures, case studies, readings, group work, guest speakers, and class discussions focus on techniques useful in such areas as local and national publicity, special events, and community and government relations for organizations. Prerequisite: COM 101.

COM209 - Journalism

In this course, students learn reporting and writing techniques necessary to produce a variety of types of articles and multi-media stories. Assignments may include politics, sports, fashion, and entertainment based interviews. There is discussion of roles of reporters, columnists, editorial writers, editors, photographers, graphic designers and digital content producers in the daily process of journalism as decisions are made in the news­room as to what stories to cover; what stories, photographs and video clips to publish or broadcast. Students have the opportunity to publish their work in the campus newspaper, The 1851 Chronicle or on the 1851 Chroncile website. Prerequisite: ENG 102.

COM215 - Radio Production

Radio Production introduces students to the basics of radio production. Students learn announcing techniques, the fundamentals of microphones and sound mixing, as well as the skills to produce quality radio. The course also provides a general overview of the behind-the-scenes radio business and industry. Projects include a news announcement, radio interview, public service announcement, and a short music format radio show. Much of this class takes place outside of the classroom at the Lasell College Radio station. Finally, this course introduces students to the communication competency of speech.

COM230 - Media, Sports & Society

This course introduces students to various aspects of the sports-media relationship, including the history of, the industries that constitute, the audiences drawn to, and the social issues that arise from the relationship. Prerequisite: COM 101.

COM231 - Sports Communication

This course explores the dynamic organizations and diverse professions reflective of the sports communication field while emphasizing the fundamentals of good public relations and solid journalism. Types of organizational inquiry will include major television, radio and digital networks, leading magazines and newspapers, college athletics and professional sports as well as marketing and advertising firms. Topics covered will span journalism and publishing, community, media and public relations, marketing and advertising as well as digital and social media. In this course, students will learn how to research and write for broadcast, digital and print media; how to define, develop, and deliver effective sports communication campaigns; how to use mass and social media platforms for brands, personalities and teams; and how to manage and mitigate crisis communication.Formerly - COM309

SMGT102 - Contemporary Sport Management

This course provides an overview of general principles and practices of the sport industry, covering all facets of sport management, including leadership, sociology, marketing, legal aspects, finance, and governance, in both professional and amateur sports setting. Students learn and understand those unique aspects of sport management that distinguish it from other management fields. Students gain an increased awareness of various career opportunities in the sport industry.

SMGT302 - Sport Marketing

This course explores sport as a product, its consumer markets, and sports products markets. It examines the processes of sport marketing, research, information management, identification of target markets, and the development of a sport marketing mix and strategies. Prerequisites: SMGT 102, BUSS 220.

SMGT304 - Sports Information & Communication

This course examines the fundamentals in sport information, publicity, and promotions. Preparation of news releases, local features, publications of programs and brochures, statistical breakdowns, dealing with the press, and the promotion of specific events, teams, and individuals are included. Prerequisite: ENG 102 & SMGT102