Lasell's Mobile-First Bachelor's in Business Administration
Lasell University offers a Bachelor of Science in Business Administration (BSBA) is designed as a mobile-first program that allows you to finish your bachelor's degree online anytime, anywhere. Our program is created for students and working professionals who have earned some college credit and have not completed their degree.
We know you are busy, so we developed this program with your hectic lifestyle in mind. Whether you are commuting on the train, eating your lunch, or doing your workout, the content is easily viewed from your mobile phone, allowing you to complete lessons and assignments on your schedule.
Achieve the Future You Deserve with Our Mobile-First Bachelor's Degree
The Lasell Bachelor of Science in Business Administration (BSBA) will build strong foundational, practical and real-world business knowledge in areas of leadership, management, entrepreneurship, negotiation, accounting, digital strategy, marketing, and supply chain management. You will be prepared to excel in key business roles in a range of industries and develop the critical thinking and problem-solving skills necessary to succeed in a wide range of business career paths.
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The Lasell BSBA requires 30 credits to be taken at Lasell with as many elective courses to bridge the gap to achieve 120 credits. This amount would include core, transfer, and PLA credits. The total credit for the degree is 120.
Students study individuals and their interactions within the dynamic setting of a contemporary organization. Group dynamics and intergroup dynamics are emphasized in relation to productivity and work satisfaction along with the examination of specific aspects of organizations that influence behavior on a global scale. Areas covered include structure, leadership, and change as they affect a multitude of culture.
Today, every business is a digital business. In every industry, traditional business models and processes are being transformed by the spread of new digital technologies and the rise of new disruptive threats. In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business. This course provides a broad overview of applied analytics frameworks and methods to help organizations turn data into informative insights. The course covers tools for addressing a set of claims about a problem based on data: it allows students to recognize which applied analytic frameworks and methods to use to make smarter and better decisions. Students will have the opportunity to apply these analytic methods to real problems in specific industries associated with their area of interest.
The purpose of this course is to develop the fundamental knowledge of students about the basic legaldecision-making process in different organizations. The purpose is to acquaint students with the legal system and elements of the legal system which represent the normative framework forthe decisions. Students shall learn the legal foundations of formation of organizations, the structure andlegal characteristic of the individuals who participate in various bodies or perform tasks of these bodies.Students will become familiar with the typology of legal entities, with the criteria and the systemicconsequences of classification. Students gain detailed insight in some of the statutory formations, such as the forming of a corporation, partnership, and sole proprietorship. This course will provide a foundation for making decisions about the responsibilities and liabilities of the employees and the responsibilities and liabilities of managers
Managerial Economics provides a conceptual framework for understanding the economic forces at work in firms and markets and supplies models and tools for improving managerial decision making. This course aims to make the participant familiar with the language and methods of economic analysis while emphasizing issues of practical relevance in business management. Students will learn how supply and demand affect prices, or the fundamentals of differentiation in a firm’s strategy; students will also develop decision-trees to improve decision-making processes, at a strategic level within the organization.
Non-financial managers need a sufficient knowledge of accounting to interpret a company’s financial statements and make key business decisions. The Accounting for Managers course describes how accounting transactions are compiled into financial statements and how information about company performance can be extracted from those statements. It also addresses decisions in such areas as sales and marketing, human resources, and acquisitions that are impacted by accounting information. The course describes several tools, including target costing and constraint analysis, which can be used to improve upon business decisions. In short, Accounting for Managers is the ideal toolkit for understanding how accounting information can be used to drive business decisions.
An investigation of the firm's acquisition and financial activities, to include workingcapital management, capital budgeting, capital structure strategies, and valuation theory. The practicalapplication of financial policy is stressed for decision-making purposes. This course provides a brief introduction to the fundamentals of finance, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, and financial intermediation. Key concepts and applications include: time value of money, risk-return tradeoff, cost of capital, interest rates, retirement savings, mortgage financing, auto leasing, capital budgeting, asset valuation, discounted cash flow (DCF) analysis, net present value, internal rate of return, hurdle rate, payback period.
This course offers a strategic and analytical approach to marketing decisions. In addition to gaining knowledge of the marketing mix, students will develop proficiency with key marketing concepts and skills including: identifying opportunities and threats in the market environment; forecasting market growth; evaluating customers and competitors; segmenting, targeting, and positioning; determining product, price, place and promotion components of marketing strategies; and assessing marketing performance.
Supply chain management examines four basic components: logistics, operations, planning, and sourcing to help an organization achieve a competitive advantage. This course focuses on understanding the need of formulating a supply chain management strategy to make strategic operational decision. Supply chain management focuses on flexibility, relentless improvement, and the development of new capabilities at the operating unit level. The course is based primarily on case studies supported by conceptual frameworks.
Recognizing that the world is a global marketplace, businesses who want to increase their long-term economic viability are targeting new customers in new markets, resulting in new business relationships in those markets. This course explores different aspects of intercultural management, including teams, leadership, Human Resource Management, marketing and negotiations. The concepts of this course offer students a rich understanding of the concept of culture, and how culture influences the way that individuals behave in business organizations. Students will also get a deeper knowledge about how culture shapes management practices in international organizations. This course will enable you to understand how to adapt to different cultures and business norms. The course will provide students with a variety of concepts and tools that empower them to successfully interact with people from other cultures to achieve desired personal and business-related goals.
Your world, and the markets in which your organization competes are becoming moreuncertain and complex every day This creates challenging conditions for organizations thatwant to plan and exercise some influence over their future. Scenario planning is a creative, yet strategic technique to foresee how the future business environment could evolve. Scenario planning explores alternative futures that can realistically and unexpectedly emerge. Its practical value is that, by helping you foresee different ways your market or business terrain could change, you'll make better long-term plans today. In this course students will understand how to develop a resilient and usefulstrategy by using scenario planning to conceptualize and develop multiple diverse scenarios, and to design and execute personal and business strategies more effectively.
This course examines financial statements and other financial reports with a view towards using accounting information in making investing, lending and other potential management decisions. Students explore methods of constructing, comparing and analyzing these statements and reports and the various use of such analyses. Prerequisite: BUSS 202 with a grade C or better.
Entrepreneurship drives global innovation and economic growth. This course exposes business students to the study of entrepreneurship and the venture creation process. Topics include analyzing new business opportunities, developing business propositions, new venture planning and financing, marketing activities, financial controls, and other topics relevant to the entrepreneurial process. Students interact with faculty, local entrepreneurs, and small business owners/managers. As a culmination activity of this course, students are responsible for the development and presentation of a business plan. Prerequisite: BUSS101, HEM101, HEM102, FASH101 or SMGT102
This course analyzes ethical issues that arise in a wide range of contemporary business practices, both domestically and globally. It is designed to stimulate critical thinking on ethical issues, corporate social responsibility, and professional challenges encountered in business. The course material enables students to recognize and manage ethical issues and to develop their own standards of integrity and professionalism as applied to the business world. Prerequisite: BUSS101, HEM101, HEM102, FASH101, or SMGT102
In this course, students analyze what it means to be a global leader in the 21st century and identify the skills necessary to be successful in an increasingly global business climate. Students explore this question personally, collectively, and globally in a creative and collaborative atmosphere. Students examine classic as well as contemporary theories of leadership and how they apply to the dynamic global business culture. The course provides students with the opportunity to acquire perspectives and skills essential to successful management in the emerging markets that are increasingly becoming key contenders in world commercial enterprise. Prerequisite BUSS 224.
This course examines various negotiating tactics and techniques as they relate to different situations and environments. Particular attention is paid to buyer-seller communications, including negotiations of contracts and agreements. Students study the strengths and weaknesses of strategies used by both buyers and sellers. Prerequisites: BUSS 201, BUSS 220 and MATH 104.
In this course, students will examine the staffing function of management including planning, recruitment, selection, training, motivation, appraisal, compensation, labor laws, and organizational development. The course also addresses current issues affecting the human resource manager, including the changing work force and need to increase productivity, as well as changes in the area of unions and affirmative action. Both class discussions and case studies are used to prepare students for the personnel and related tasks involved in a management position. Prerequisite: BUSS224
In this course students explore businesses that do not intend to maximize profit and retain it for future expenditures. Managers for nonprofit operations must operate under more regulated conditions and must be well prepared to interact within the public sector. Not-for-profit managers must be well versed in public policy and other regulations that affect them. Students will engage in real projects with non-profit organizations. Prerequisite: BUSS101, HEM101, HEM102, FASH101, or SMGT102.
This course takes an in-depth look at social networks, social media platforms and online advertising to offer students an advantage in many positions involving marketing, consulting and brand management, both on the buyer and seller side of social media. Students with an interest in entrepreneurship will also find the course useful as new businesses often rely on social media marketing. The course covers a number of topics including the differences and interaction between traditional and social media; two-sided markets and social media platforms (including verticals such as gaming, shopping and entertainment); basic theory of social networks online and offline (graph theory, sociology, information diffusion); consumer behavior and digital media; social media analytics and monitoring; brand strategies on social media; best marketing practices for paid and unpaid social media; and B2B marketing and social media. Additionally, students will have the opportunity to become Hubspot certified. Prerequisite: BUSS220
The art of good branding requires a meaningful promise, strong values and a consistent experience. As business is driven from traditional to digitally-driven models, brands must adapt and consider how they best respond without abandoning core principles. Students in Digital Branding will learn best practices on how companies translate brand tenets to a digitally-driven world, focusing on the online experience, social media and mobile platforms. In a team, project-based approach, students will also have the opportunity to apply best practices to develop digital branding strategies for those companies who may be falling behind. Prerequisite: BUSS220, COM221 or FASH310
All businesses, from oil companies to computer manufacturers want to be "green." Being "green" is not only good for a business' marketing and publicity, but it also helps the bottom line. This course examines what it means to be a "green" business. Topics include the Triple Bottom Line, sourcing materials, energy management and recycling.
Candidates seeking admission to Lasell University's Degree Completion Program for a Bachelor of Science in Business Administration can transfer up to 90 credits from other accredited institutions. Students would need to complete at least 30 credits at Lasell University to earn their degree. If you transfer to a course that fulfills a core requirement, you will be able to take a business elective course in its place.
- Applicants must have completed at least 15 credits at a U.S. institution, no other prerequisites required
- 30 credits of major core courses
- Transfer up to 90 credits (Credits over 10 years old care considered)
- Earned grade 'C' or higher on transfer credits
- Related core course requirements can be waived
- Minimum of 120 credit hours required for the degree
- 30 Lasell BSBA core credits required. (These credits are required despite previous coursework)
Student eligible for this program must meet at least one of the following criteria:
- Completed an Associates degree
- Has not been enrolled with an institution for an entire calendar year
- Veteran or Serviceperson
- Has the approval of the Lasell University undergraduate Dean and Vice President of Graduate and Professional Studies
Admission Requirements Checklist:
- Online application
- Personal Statement
- Official transcripts of all college-level coursework
- Are eligible if the program is completed online in their country of origin
- Are NOT eligible for the program if they wish to obtain a student visa and/or want to live on-campus