Data Analytics
The B.S. in Data Analytics major prepares students for careers in sports analytics, big data, business and data analysis, and more.
The Data Analysis degree program prepares students to understand data and create actionable insights. Organizations across industries have the increasing need for skilled analysts who can collect, analyze, and produce actionable insights for their teams to generate more revenue, increase customer base, and develop products.
Program Features
The Data Analytics degree program features many extracurricular opportunities to give students leadership/team experience and portfolio material.
- The Data Analytics major allows students to earn certifications and badges in: Google Analytics and SAS Visual Analytics.
- Students learn techniques and tools to set-up, retrieve, aggregate, and process large data sets - from a traditional data store to Big Data insights.
- Learn methods of data analysis and visualization using software to create charts, dashboards and reports.
- Students complete a minimum of one industry-relevant internship.
What You'll Learn
From your first day, you’ll take courses in your major and advance towards graduation with a yearly plan. Not sure what classes to take? We’ll help you create the perfect plan.
View our
4 Year Plan for a year-by-year breakdown of potential courses you can take to complete your Data Analytics major in four years.
Sample Data Analytics Courses
Course Code |
Course Title |
Credits |
Concentration Courses |
BUSS105 |
Excel for Business |
3 |
DSCI105 |
Data Warehouse and Business Intelligence |
3 |
DSCI201 |
Analytics using SAS Visual Analytics |
3 |
DSCI202 |
Business Analytics |
3 |
DSCI203 |
OS + Algorithms |
3 |
DSCI204 |
How to Think Like a Data Scientist |
3 |
DSCI301 |
Big Data Analytics |
3 |
DSCI306 |
Advanced Python Programming |
3 |
DSCI402 |
Analytics with R |
3 |
MATH205 |
Calculus I |
4 |
|
Certificate
Lasell students can receive an industry-recognized certificate issued jointly from Lasell and SAS in Analytics upon the completion of 4 courses and an elective involved with using SAS Analytics.
Courses
INTC104X: Data Analytics and Statistics This course will review the different concepts in statistics that apply to technology. During the course, the students will start from basic concepts such as central limit theorem, basic statistics (mean, median, mode, etc.) to concepts such as correlation and regression, quantitative analysis, and probability. The course will use the theory of SAS to get students familiar with the terminology and concepts used in SAS Analytics. |
INTC105X: Data Warehouse and Business Intelligence This course will start with the introduction of a data warehouse. Students will learn the concepts, tools, and application of data warehouse for business reporting and online analytical processing. The course will also teach students how to create visualizations and dashboards, and descriptive analytics. Core tools used in this course: Excel, SAS Visual Analytics. |
INTC201X: Analytics using SAS Visual Analytics This course will focus on building and enhancing skills from the data warehousing and business intelligence course. Students will expand their concepts of business intelligence, visualizations, dashboards, and descriptive analytics, and export reports to present to the class. Core tool used in this course: SAS Visual Analytics. |
INTC301X: Big Data Analytics This course provides the conceptual and technical foundations of various aspects of big data analytics. The purpose is to help students acquire foundation skills in big data, which can be used to further their specialization in a niche within big data. Upon completion of the course students should be able to:
- Understand what is big data, cloud computing, and NoSQL databases
- Various components and architecture of big data analytics
- Different types of analytics: text, descriptive, predictive, and prescriptive
- How big data analytics is used in different contexts
- Using analytics and dashboards to present actionable insights.
The course will use SAS Visual Analytics as one of the tools to showcase students the volume of big data and how it can be used to harness actionable insights. Students will use datasets to create visualizations and actionable insights. |
Electives
- Marketing Analytics
- Sports Analytics
- Healthcare Analytics
- Fashion Analytics
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Keith Belmore, DAT, LAT, ATC Associate Professor of Athletic Training and Graduate Chair of Athletic Training
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Hailey Garrison Assistant Professor of Biology; Chair of Science Area of Expertise: forensic science; biology; mycology
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Sarah Giasullo, Ph.D. Assistant Professor of Athletic Training, Graduate Chair of Health Sciences Area of Expertise: sport and exercise psychology, physical education, mental performance coach, strength and conditioning coach
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Casey Grenier, Ph.D. Assistant Professor of Biochemistry Area of Expertise: chemistry, materials science, biochemistry, polymers, and sensors
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Raymond Guillette, Ed.D Visiting Professor of Data Analytics Area of Expertise: data analytics, sports analytics, business statistics, statistics
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Neil Hatem, Ed.D. Professor of Mathematics Area of Expertise: mathematics, education, leadership and philanthropic activities
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Cristina Haverty, M.Ed. Associate Vice President of Workforce Development and Global Engagement/ Professor, Athletic Training Area of Expertise: Professor Haverty's scholarly work focuses on the development of leadership and management skills in athletic training as well as the education of athletic trainers in clinical practice.
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Ron Laham, M.Ed. Assistant Professor of Athletic Training/Exercise Science Area of Expertise: Professor Laham is a licensed athletic trainer, certified personal trainer, and certified strength and conditioning coach, and has experience as an athletic trainer and instructor for various institutions. |
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Stephen Sarikas, Ph.D. Professor of Biology Area of Expertise: biology, HIV/AIDS awareness, anatomy and physiology, environmental science
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Kerry Smith, Ph.D. Department Chair Exercise Science & Health Sciences, Assistant Professor Exercise Science Area of Expertise: nutrition, sports performance, injury prevention, academic research
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For a complete list of courses and learning outcomes, view the Academic Catalog >>
Career Success in the Data Analytics Industry
Data Analytics majors are prepared for careers in a broad array of industries including sports analytics, big data engineering, and business analysis.
Our students have gone on to have careers as:
- Citizen Data Scientist
- Data Analyst
- Business Analyst
- Big Data Engineer
- Data Scientist
Request more information about the Data Analytics Major:
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