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Lasell University
Lasell University

2014 - 2015 Academic Catalog

Sport Management

Course Code Course Title Credits
Core Courses
BUSS201 Financial Accounting 4
BUSS220 Marketing 3
BUSS224 Organizational Behavior 3
BUSS332 Cross Cultural Management 3
COM101 Understanding Mass Media 3
COM203 Effective Speaking 3
MATH208 Statistics 3
PSYC101 Psychological Perspectives 3
SMGT102 Contemporary Sport Management 3
SMGT201 Legal Aspects of Sports 3
SMGT202 Ethics in Sport 3
SMGT205 Pre-Practicum I 1
SMGT206 Sports Administration 3
SMGT301 Sport Facility & Event Management 3
SMGT302 Sport Marketing 3
SMGT303 Sport Finance 3
SMGT304 Sports Information & Communication 3
SMGT305 Pre-Practicum II 1
SMGT306 Sport Leadership 3
SMGT396 Research in Sport Industry 3
SMGT406 Globalization of Sport 4
SMGT407 Sport Management Internship I 4
SMGT496 Sport Management Capstone 3
Choose 3 from the following:
BUSS202 Managerial Accounting 4
BUSS203 Financial Management 3
BUSS212 Management Information Systems 3
ECON101 Principles of Econ-Micro 3
ECON102 Principles of Econ-Macro 3
PSYC240 Sport Psychology 3
Choose 1 from the following:
BUSS313 Business Negotiations 3
SMGT307 Sport Sponsorship 3
Choose 1 from the following:
SMGT401 Special Topics in Sport Management 3
SMGT408 Sport Management Internship II 4
Choose 1 from the following:
GRAP105 Digital Design Essentials 3
HEM102 Fundamentals of Special Events 3
SMGT207 Special Topics in History of Sport 3
SMGT208 Sport Governance 3

Arts and Sciences Electives: 9 credits
This requirement may be fulfilled by any combination of Anthropology, Art History, Biology, Chemistry, Criminal Justice, Economics, English, Environmental Studies, Foreign Language, Geography, History, Mathematics, Music, Philosophy, Physics, Political Science, Psychology, Science, or Sociology courses.
View courses.

Core Curriculum Requirements and Unrestricted Electives: 27-29 credits

Minimum credits required for graduation: 120

Courses may require prior coursework depending upon Math placement:
Math 208: Statistics


Courses listed below fulfill Knowledge Perspective requirements:
Individuals and Society
PSYC 101: Psychological Perspectives



BUSS201 - Financial Accounting

This course provides students with an applied knowledge of the fundamental accounting process and procedures used in business. Students learn how to identify and record business transactions. In addition, students learn how to create financial statements, as well as how to become intelligent users of financial information.

BUSS220 - Marketing

In this course, fundamentals of the nature of marketing are presented and evaluated for specific functions and institutions. Policies and practices as applied generally to marketing research involve product development, selection, channels of distribution buying and physical distribution selling. Pricing under competitive conditions, social benefits of competition and government regulations are included. Prerequisites: BUSS 101, HEM 101, FASH 101, or SMGT 102; ECON 101.

BUSS224 - Organizational Behavior

In this course, students study individuals within the context of the organization using a behavioral approach. Group dynamics and intergroup dynamics are emphasized in relation to productivity and work satisfaction along with the examination of specific aspects of organizations that influence behavior. Areas covered include: structure, leadership, and change. Teaching modalities include case studies and role-playing. This is a writing intensive course. Prerequisite: PSYC 101 or SOC 101.

BUSS332 - Cross Cultural Management

This course explores the process of cross-cultural man­agement and the challenges of working internationally. The course focuses on international organizational behavior and human resource issues and practices in global organizations. The course is divided into three parts. The first focuses on understanding the cultural roots of behavior in organizations, the second on the Organizational Behavior and Human Resource Management issues that are relevant to international managers, and the third seeks to prepare students for international assignments. Prerequisite: BUSS 224.

COM101 - Understanding Mass Media

This course surveys the theories, history, economics, audience, and regulations of the major forms of mass media, including newspapers, magazines, motion pictures, radio, television, and new electronic communication. Students develop a basic understanding of the roles of mass media and their effects on society and the individual. The course focuses on the relationship between mass media and society, so students can identify current trends that are changing the nature and function of traditional mass communication. Students examine and debate many current controversial issues concerning the mass media and their effects on our society and culture. Students discuss significant aspects of mass communication, including ethics and policy formulation that are playing key roles in the materialization of a new global communication era.

COM203 - Effective Speaking

This course provides instruction and practice in preparing and delivering the various kinds of oral presentations encountered by professionals. Students learn how to analyze audiences, organize different types of presentations, prepare and use visual aids, deliver presentations to different audiences and respond to questions. Students are taught to express themselves in a clear, confident, responsible, and appropriate manner. The classroom environment is conducive to confidence building and overcoming the fear of speaking.

MATH208 - Statistics

This is an introductory course in descriptive and inferential statistics with an emphasis on applications in business and the social and biological sciences. Topics include: data analysis, and graphical methods of describing data, measures of central tendency and variability, probability, the normal distribution, sampling distributions, confidence intervals, hypothesis testing, correlation, and regression analysis. Prerequisites: MATH 106 with a grade of C or better or demonstrated competency through placement testing and ENG 102.

PSYC101 - Psychological Perspectives

In this course, students learn to think like psychologists as they study classic and contemporary topics in human behavior, feeling, and thought. Students learn to apply psychological perspectives of thought, including biological, cognitive, sociocultural, humanistic, psychodynamic, and behaviorist, to better understand the human experience. Students will learn to use these perspectives to explore how individual behavior is influenced by and influences one’s biology, family, community and society. Topics may include human development, personality, psychopathology, human relationships, language, memory, perceptual processes, and intelligence, among others.

SMGT102 - Contemporary Sport Management

This course provides an overview of general principles and practices of the sport industry, covering all facets of sport management, including leadership, sociology, marketing, legal aspects, finance, and governance, in both professional and amateur sports setting. Students learn and understand those unique aspects of sport management that distinguish it from other management fields. Students gain an increased awareness of various career opportunities in the sport industry.

SMGT201 - Legal Aspects of Sports

This course is an exploration of the relationship of the law to organized secondary school, collegiate, and professional sports. It provides an overview of a wide range of legal principles that relate to the sport management field. This is a writing intensive course. Prerequisite: SMGT 102 or LS 101.

SMGT202 - Ethics in Sport

This course examines theories of ethics as well as personal moral development as applied to sports. It explores the importance of personal ethics and organizational responsibility and the role of professional ethics in sport management.

SMGT205 - Pre-Practicum I

This course is designed for students to complete 30 hours of supervised fieldwork with the Lasell College athletic department or at an approved off-campus site. Prerequisites: SMGT 102 and approval of Department Chair.

SMGT206 - Sports Administration

This course studies the basic concepts, theories and organizations of administration as applied to sport. Areas covered include budgeting, human resources management, facilities, and legal issues.

SMGT301 - Sport Facility & Event Management

This course explores the roles and functions of facility and events managers. It examines a variety of public assembly and privately managed sport facilities; the steps and skills required to effectively plan, organize, lead, and evaluate an event, and facilities to meet the needs of sports organizations. The course also examines resource allocation, strategic planning, and risk management and facility maintenance requirements. Prerequisites: SMGT 102 and a 200 level Sport Management course.

SMGT302 - Sport Marketing

This course explores sport as a product, its consumer markets, and sports products markets. It examines the processes of sport marketing, research, information management, identification of target markets, and the development of a sport marketing mix and strategies. Prerequisites: SMGT 102, BUSS 220.

SMGT303 - Sport Finance

This course is a study of the financial challenges faced by sport administrators and those working within the sports industry. Topics include economic impact analysis, ticket operations, concessions, public-private partnerships, sport sponsorships, and fundraising. Prerequisites: SMGT 102, BUSS 203.

SMGT304 - Sports Information & Communication

This course examines the fundamentals in sport information, publicity, and promotions. Preparation of news releases, local features, publications of programs and brochures, statistical breakdowns, dealing with the press, and the promotion of specific events, teams, and individuals are included. Prerequisite: ENG 102.

SMGT305 - Pre-Practicum II

This course is designed for the students to complete 30 hours of supervised fieldwork with the Lasell College athletic department or at an approved off-campus site. Prerequisite: SMGT 205.

SMGT306 - Sport Leadership

This course teaches concepts, principles, and skills of leadership for managers in the sports industry. Styles of successful sport coaches and managers are examined and analyzed in the context of their times and their settings.

SMGT396 - Research in Sport Industry

Using Research in the Sport Industry is designed for students to gain an understanding of the principles, procedures, processes, and types of writing and reports used to answer problems in the Sport Industry. Students will learn to identify, describe, analyze, and report on an issue or problem at their own workplace by drawing on the relevant sport and related literature.

SMGT406 - Globalization of Sport

The Globalization of Sport is the study of the principles, theories, and competencies essential for working with and in global organizations, leadership roles and responsibilities in the administration and management of programs across the global sports industry. The course is designed to familiarize the student with national, regional, and international issues associated with the place of sport in a global society. Prerequisite: SMGT306 or Permission of Dept Chair.

SMGT407 - Sport Management Internship I

The internship provides students with administrative experience in their chosen concentration. Students gain practical experience, enhance skills learned in the classroom, and acquire contacts with professionals in the sports management field. A minimum of 150 hours is required for Sports Management internships. This course includes a seminar which includes: strategies for seeking entry-level employment, long-term career planning and post graduate study options. Prerequisites: SMGT 205 and SMGT 305 . 

SMGT496 - Sport Management Capstone

This course is a culminating experience designed to provide the student with an opportunity to demonstrate synthesis of knowledge, practice, and skills developed throughout the program of study. Capstone assignments reflect the integration of research methodology, theory, and advanced knowledge in an area of specialization. Students develop a web-portfolio to showcase their work in the Sport Management program. Students incorporate aspects of past course assignments into a reflective thesis paper. Students also participate in a required service learning activity. To be completed in either the fall or spring semester of the final academic year of the student's program. This is a writing intensive course. Prerequisite: SMGT396

BUSS202 - Managerial Accounting

In this course, students gain experience in the development and use of information within an organization. Course topics include: cost terms; production costing; cost allocation for planning and control; cost behavior patterns; cost-volume-profit relationships; budgeting; inventory planning and control; pricing decisions; and aspects of investment decisions. Prerequisite: BUSS 201 with a grade C or better.

BUSS203 - Financial Management

This course provides an introduction to the fundamental concepts of finance. Various techniques of analysis that reveal the relationships of risk, return, and value are demonstrated. Topics include: financial reporting; long- and short-term forecasting; managing working capital; capital budgeting; and the nature of corporate securities and debt-equity mix. Prerequisites: BUSS 101, HEM 101, FASH 101, SMGT 102; BUSS 202 with a grade C or better; ECON 102.

BUSS212 - Management Information Systems

This course takes a managerial approach to information technology concepts and applications. Given the pervasiveness of computer technology in today's world, professionals in various fields of endeavor often have a major responsibility for determining their organization's information needs and for designing and implementing information systems that support those needs. Students study concepts and issues related to information technology with the goal of understanding how it can be effectively used to improve their organization's over­all effectiveness and increase its level of success. Prerequisite: BUSS 101, HEM 101, SMGT 102, or FASH 101.

ECON101 - Principles of Econ-Micro

This course is an introduction to the principles of the economic behavior of individuals, firms, and industries in the mixed economic system. Topics include consumer demand; elasticity; supply and costs of production; the allocation of economic resources; international trade; and the role of government in promoting economic welfare.

ECON102 - Principles of Econ-Macro

This course explores basic functions of the United States economy viewed as a whole and policies designed to affect its performance. Topics include economic scarcity; causes of unemployment and inflation; money and monetary policy; the impact of government taxation and spending; and the federal debt. Some consideration is given to international economic problems and to contrasting economic systems. Prerequisite: ECON 101.

PSYC240 - Sport Psychology

This course examines settings such as school, recreational, and professional where sport activities occur. It covers topics such as motivation, anxiety, competition, cooperation, gender issues, and age and developmental level in relation to sport activities. Behavioral problems such as substance abuse and eating disorders, along with psychological factors in prevention and treatment of injuries are included. Prerequisite: PSYC 101.

BUSS313 - Business Negotiations

This course examines various negotiating tactics and techniques as they relate to different situations and environments. Particular attention is paid to buyer-seller communications, including negotiations of contracts and agreements. Students study the strengths and weaknesses of strategies used by both buyers and sellers. Prerequisites: BUSS 201, BUSS 220 and MATH 104.

SMGT307 - Sport Sponsorship

This course provides an examination of the relationship between sport and corporate sponsorship, and strategies for selling sponsorship packages. Topics covered include the theoretical rationale for sponsorship, strategic communication through sponsorship, determining the value of a sponsorship, evaluation of sponsorship activities, and techniques used to sell sponsorship packages. Perspectives from the event holder (i.e., property) offering a sponsorship and from the organization functioning as the sponsor are considered.

SMGT401 - Special Topics in Sport Management

This course explores special segments and contemporary trends in the sport management industry. Topics may include sports medicine, health promotion, intercollegiate athletics, campus recreation, sport tourism, and international sport.

SMGT408 - Sport Management Internship II

The internship provides students with additional administrative experience in their chosen concentration. Students gain practical experience, enhance skills learned in the classroom, and acquire contacts with professionals in the sports management field. A minimum of 150 hours is required for Sports Management internships. This course includes a seminar which includes: strategies for seeking entry-level employment, long-term career planning and post graduate study options. Prerequisite: SMGT 407. 

GRAP105 - Digital Design Essentials

This course offers an introduction to three of the most important software applications in the Adobe Creative Suite for a student who is interested in Graphic Design: Illustrator, Photoshop, and InDesign. Students learn image generation and editing in both pixel-based and vector-based environments as well as digital page composition for print publishing. This is a project-based course that initiates and improves students' skill set for the implementation of computer graphics.

HEM102 - Fundamentals of Special Events

This course focuses on components of organizing and executing a special event. Components such as: Requests for Proposals (RFPs), Banquet Event Orders (BEO's), and contract negotiations, are introduced. This course is hands-on, allowing the student to apply basic skills and techniques for negotiating with suppliers and service contractors. This is a project driven course.

SMGT207 - Special Topics in History of Sport

This course explores various aspects of sports and their historical development. The integration of gender, ethnic, religious, and other factors are discussed. The role that each area of sport plays within our society is examined.

SMGT208 - Sport Governance

This course focuses on the important role that governance plays within the sport industry. Students study the governance structures of various sports and sports governing bodies, including professional sports leagues, players’ associations, intercollegiate athletics, and Olympic sports, both within the United States and internationally.