Overview & Career Outlook

Master of Business Administration, Marketing

Lasell University increases your opportunities for career advancement and obtains higher-paying jobs.   Earning this degree will provide you with everything you need to make a bigger impact in your current job and to better compete for a higher-level position in the Marketing field. 

This program cultivates vital management and marketing skills to help you flourish in domestic and global business environments. Our Marketing MBA provides industry insights and fosters key proficiencies needed to manage and execute a marketing strategy.  You will explore a variety of topics pertinent to today's marketer, including business analysis, market research, market segmentation, consumer behavior, advertising, operations, and more.  Lasell's MBA in Marketing gives the knowledge base you need to adopt new marketing techniques and practices as the industry evolves and plays a critical role in your organization's success. 

Explore MBA in Marketing Careers

Use the below Career Insights Tool to explore the different career options available for an MBA in Marketing. The tool is powered by Burning Glass and pulls real-time data from labor market information. The tool uses AI to analyze all current job postings giving you the insight you need to make the right career decisions.  Jobs that have the highest earning potential by industry and geography and specific skills employers need for those jobs can be found through this tool.   If you find these careers are not for you, explore the "other options" button to find more information on other careers.

Curriculum

The curriculum for the MBA in Marketing is a combination of core business courses, marketing-focused courses and electives. The curriculum contains a total of 14 courses (42 credits.  There are 11 core courses (33 credits) and 3 concentration courses (9 credits) in which you can pick 3 courses out of 5 options. Get more information about our Course Schedules.

MGMT700
Global Leadership
3 credits
MGMT703
Strategic Information Management
3 credits
MGMT714
Principles of Project Management
3 credits
MGMT728
Human Resources Management
3 credits
MGMT745
Strategic Marketing
3 credits
MGMT749
Ethical Theory & Management
3 credits
MGMT769
Statistical Analysis for Decision Making
3 credits
MGMT770
Managerial Economics
3 credits
MGMT771
Accounting for Managers
3 credits
MGMT772
Financial Analysis for Managers
3 credits
MGMT773
Entrepreneurial Strat & Venture Creation
3 credits
MGMT740
Consumer Behavior
3 credits
MGMT741
Marketing Research & Data Analytics
3 credits
MGMT744
Global Marketing
3 credits
MGMT746
Digital Marketing
3 credits
MGMT760
New Product Development
3 credits

Requirements

Candidates seeking admission to the Master of Business Administration (MBA) program at Lasell University must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required for admission.

The 36-credit program is delivered in 100 percent online and on-campus blended formats. Rolling admission is offered for our September, October, January, March, May and July start dates. Learn more about the courses offered in Lasell's MBA program.

Prerequisites:

Candidates must demonstrate knowledge of microeconomics and statistics through prior coursework or by successfully completing self-paced tutorials in introductory statistics and microeconomics.  For more information about the self-paced tutorials or prerequisites for the MBA program please contact the Office of Graduate Enrollment at gradinfo@lasell.edu or call/text @617-243-2400.

Admission Requirements Checklist:

  1. Online application
  2. Resume of professional work experience 
  3. Official college transcripts
  4. A one-page personal statement describing your goals, strengths, and potential for achievement in graduate school