Overview & Career Outlook

Master of Business Administration, Marketing

Lasell University increases your opportunities for career advancement and obtains higher-paying jobs.   Earning this degree will provide you with everything you need to make a bigger impact in your current job and to better compete for a higher-level position in the Marketing field. 

This program cultivates vital management and marketing skills to help you flourish in domestic and global business environments. Our Marketing MBA provides industry insights and fosters key proficiencies needed to manage and execute a marketing strategy.  You will explore a variety of topics pertinent to today's marketer, including business analysis, market research, market segmentation, consumer behavior, advertising, operations, and more.  Lasell's MBA in Marketing gives the knowledge base you need to adopt new marketing techniques and practices as the industry evolves and plays a critical role in your organization's success. 


The curriculum for the MBA in Marketing is a combination of core business courses, marketing-focused courses and electives. The curriculum contains a total of 14 courses (42 credits.  There are 11 core courses (33 credits) and 3 concentration courses (9 credits) in which you can pick 3 courses out of 5 options. Get more information about our Course Schedules.

Global Leadership
3 credits
Strategic Information Management
3 credits
Principles of Project Management
3 credits
Human Resources Management
3 credits
Strategic Marketing
3 credits
Ethical Theory & Management
3 credits
Statistical Analysis for Decision Making
3 credits
Managerial Economics
3 credits
Accounting for Managers
3 credits
Financial Analysis for Managers
3 credits
Entrepreneurial Strat & Venture Creation
3 credits
Consumer Behavior
3 credits
Marketing Research & Data Analytics
3 credits
Global Marketing
3 credits
Digital Marketing
3 credits
New Product Development
3 credits


Candidates seeking admission to the Master of Business Administration (MBA) program at Lasell University must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required for admission.

The 36-credit program is delivered in 100 percent online and on-campus blended formats. Rolling admission is offered for our September, October, January, March, May and July start dates. Learn more about the courses offered in Lasell's MBA program.

No GMAT/GRE scores are required for admission. 

International Students need to submit English equivalency from one of the following: TOEFL scores: minimum required score is 80 (iBT) or IELTS, minimum required score is 6.0; or Pearson PTE Academic minimum score is 53; or Duolingo minimum required score is 105. The English equivalency scores may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand, or Canada.


Candidates must demonstrate knowledge of microeconomics and statistics through prior coursework or by successfully completing self-paced tutorials in introductory statistics and microeconomics.  For more information about the self-paced tutorials or prerequisites for the MBA program please contact the Office of Graduate Enrollment at gradinfo@lasell.edu or call/text @617-243-2400.

Admission Requirements Checklist:

  1. Online application
  2. Resume of professional work experience 
  3. Official college transcripts
  4. A one-page personal statement describing your goals, strengths, and potential for achievement in graduate school