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Lasell University
Lasell University

2013 - 2014 Academic Catalog

Event Management Minor

The Event Management minor consists of five courses.
Course Code Course Title Credits
Core Courses
HEM102 Fundamentals of Special Events 3
HEM201 Strategies for Meeting Planning 3
HEM301 Advanced Special Event Management 3
Choose 1 from the following:
BUSS101 Contemporary Issues in Business 3
HEM101 Hospitality Management 3
SMGT102 Contemporary Sport Management 3
Choose 1 from the following:
HEM202 Convention Sales & Group Planning 3
SMGT301 Sport Facility & Event Management 3

Credit Requirements for minor: 15 credits

HEM102 - Fundamentals of Special Events

This course focuses on components of organizing and executing a special event. Components such as: Requests for Proposals (RFPs), Banquet Event Orders (BEO's), and contract negotiations, are introduced. This course is hands-on, allowing the student to apply basic skills and techniques for negotiating with suppliers and service contractors. This is a project driven course.

HEM201 - Strategies for Meeting Planning

This course provides an overview of conference planning and group coordination as it relates to the sale and final contract. Students become familiar with Meetings, Expositions, Events, and Conventions (MEEC), destination specialists, travel planners, and their place of importance within the industry. Site evaluations are analyzed as they relate to group needs. Emphasis is placed on the development of a group resume agenda, illustrating the interdependence of hotel departments and the role of communication in the service sector of the hotel industry. Prerequsites:HEM 102.

HEM301 - Advanced Special Event Management

This course explores the complex area of special event planning, including non-profit, commuity, corporate, wedding, religious, holiday, and other social events. The course provides students with a basis for using research as a tool to plan and organize special events. The class works towards understanding, practicing, and executing the elements of successful event planning such as budgeting, site-selection, food and beverage, promotions, and site logistics. This is a project-based course and requires the execution of a successful event. Prerequisite: HEM 102.

BUSS101 - Contemporary Issues in Business

This course is designed to familiarize students with various aspects of the business world. Areas covered include: private enterprise, forms of ownership, legal aspects, management, marketing, human resources, operations management, labor relations, and finance. In addition, students become aware of how business functions are integrated into an organization to achieve specific goals.

HEM101 - Hospitality Management

This course examines the Hospitality and Tourism industry with emphasis on individual sectors within the industry with emphasis on their business functions. The infrastructure and interrelationships of lodging, tourism, food service, events, and entertainment organizations are examined. Career opportunities, current operational issues, and emerging trends in the hospitality industry are also explored.

SMGT102 - Contemporary Sport Management

This course provides an overview of general principles and practices of the sport industry, covering all facets of sport management, including leadership, sociology, marketing, legal aspects, finance, and governance, in both professional and amateur sports setting. Students learn and understand those unique aspects of sport management that distinguish it from other management fields. Students gain an increased awareness of various career opportunities in the sport industry.

HEM202 - Convention Sales & Group Planning

This course is an examination of the basic skills and techniques needed to develop accurate meeting budgets. Students are provided with instruction and practice on negotiating with suppliers and service contractors, i.e., hotels, airlines, car rentals, design companies, entertainment, security, signage, ground transportation companies, and sponsors. Analysis of service options, contractual and legal liability issues, cancellation clauses and penalties are covered. Prerequisite: HEM102

SMGT301 - Sport Facility & Event Management

This course explores the roles and functions of facility and events managers. It examines a variety of public assembly and privately managed sport facilities; the steps and skills required to effectively plan, organize, lead, and evaluate an event, and facilities to meet the needs of sports organizations. The course also examines resource allocation, strategic planning, and risk management and facility maintenance requirements. Prerequisites: SMGT 102 and a 200 level Sport Management course.