Lasell Sport Management Students Take the Field at Fenway Park

When 23 Lasell University students walked through the gates of Fenway Park on April 28, they weren't there to watch a game - they were there to make a pitch. 

As part of a project-based learning initiative embedded in SMGT301, a sport management course taught by Young Kim, Ph.D., students spent the Spring 2026 semester developing original event concepts for Fenway Park on non-game days. Their goal was to create innovative programming that could drive revenue and deepen fan engagement at America’s Most Beloved Ballpark.

The collaboration was made possible through a Lasell alumni connection. Colin Terhune, a Lasell graduate now serving as an Associate on the Red Sox Special Events team, spearheaded the partnership.

Divided into six groups, students developed proposals spanning a wide range of sporting and non-sporting events. Each concept underwent internal review and feedback sessions with Department Chair Libby O'Hara before the teams presented at Fenway.

Students delivered their final pitches to a panel of Red Sox professionals, including Brett Miller, Senior Director of Special Events; Kristina Hudak, Senior Manager of Special Events; Zac Fadullon, Manager of Special Events; and Colin Terhune. Also in attendance was Michael Gunning, Director of Event Security and Operations, another proud Lasell alumnus.

Students gained firsthand insight into the operational realities of large-scale event management, including the legal and insurance considerations that shape decisions at a venue of Fenway's scale. 

This incredible opportunity reflects Lasell's commitment to connected learning, preparing students for life after graduation.