Brand & Identity Center

Visual Identity

Logos, Fonts and Colors

The logo is the primary element of the Lasell University graphic identity system and must appear on all Lasell University communications. It can not be modified in any way.

The graphic components of the Lasell University logo system are:

  • University wordmark - The wordmark is a custom letterform of the name "Lasell University." It cannot be replicated through typesetting and can only appear in the Lasell University primary color palette. The wordmark should always be accompanied by the shield (see logo lockups below)
  • Shield - The shield is a supporting graphic or mark that emphasizes heritage and supports communications that have a more traditional, historic or formal visual identity. The shield should always be accompanied by the wordmark (see logo lockups below)
  • Color palette - Our colors represent our professional and vibrant community.

Primary

Lasell University images

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Stacked

Lasell University - stacked

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Logo Lockups

The logo lockup distinguishes a specific unit of the university. When determining which academic, department or program unit should be represented as a logo, communicators should determine which entity is the highest appropriate authority for a piece of communication to ensure clarity. To request your specific logo lockup email marcomm@lasell.edu.  Specific examples include:

Lasell University - Logo Lockups


Shield

The shield must be used in conjunction with a Lasell University approved mark, it cannot be used as a standalone piece. Uses for the shield can encompass presentations, communication pieces or appareal that aleady contains an approved Lasell University mark.

Lasell University - shields

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Color Palette

One of the most important recognition factors is our color palette. Incorporating colors outside of this palette can confuse our audiences and weaken our objectives for visual recognition of our brand.

We also have a secondary color palette that complements our primary colors. Use of a color outside of the secondary color palette is strongly discouraged.

Secondary Colors: You can add secondary colors to add visual interest and intrigue. They should always act in support of the brand's primary colors. That is to say, they should not detract from the primary colors, or adversely affect the color of balance that constitutes the Lasell brand.

Primary Colors
Lasell Navy Blue
Print
PMS 2767
CMYK: 100 78 0 54
Digital
RGB: 0 36 93
HEX: #00245D
Lasell Blue
Print
PMS 292
CMYK: 49 11 0 0
Digital
RGB: 121 189 232
HEX: #79BDE8
Accent Colors
Green
Print
PMS 341
CMYK: 100 0 67 30
Digital
RGB: 0 125 87
HEX: #007D57
Orange
Print
PMS 716
CMYK: 3 64 100 0
Digital
RGB: 236 122 8
HEX: #EC7A08
Maroon
Print
PMS 690
CMYK: 46 90 50 40
Digital
RGB: 100 31 69
HEX: #641F45
Yellow
Print
PMS 1225
CMYK: 0 22 84 0
Digital
RGB: 255 203 79
HEX: #FFCB4F
Light Blue
Print
PMS 2718
CMYK: 68 39 0 0
Digital
RGB: 90 133 215
HEX: #5A85D7
Neutral Colors
Black
Print
PMS Black
CMYK: 49 11 0 0
Digital
RGB: 0 0 0
HEX: #000000
Grey
Print
PMS 424
CMYK: 30 22 19 50
Digital
RGB: 108 111 112
HEX: #6C6F70