Visual Identity

Logos, Fonts and Colors

The logo is the primary element of the Lasell University graphic identity system and must appear on all Lasell University communications. It can not be modified in any way.

The graphic components of the Lasell University logo system are:

• University wordmark - The wordmark is a custom letterform of the name "Lasell University." It cannot be replicated through typesetting and can only appear in the Lasell University primary color palette. The wordmark should always be accompanied by the shield (see logo lockups below)
• Shield - The shield is a supporting graphic or mark that emphasizes heritage and supports communications that have a more traditional, historic or formal visual identity. The shield should always be accompanied by the wordmark (see logo lockups below)
• Color palette - Our colors represent our professional and vibrant community.

Primary

Download

• Primary (Vector based best for print and enlargement)
• Primary Reversed (Vector based best for print and enlargement)
• Primary Stacked Screen Resolution (Best for digital applications: web, Word and PowerPoint)
• Primary Stacked Reversed Screen Resolution (Best for digital applications: web, word and PowerPoint)

Stacked

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• Stacked (Vector based best for print and enlargement)
• Stacked Reversed (Vector based best for print and enlargement)
• Stacked Screen Resolution (Best for digital applications: web, word and PowerPoint)
• Stacked Reversed Screen Resolution (Best for digital applications: web, word and PowerPoint)

Logo Lockups

The logo lockup distinguishes a specific unit of the university. When determining which academic, department or program unit should be represented as a logo, communicators should determine which entity is the highest appropriate authority for a piece of communication to ensure clarity. To request your specific logo lockup email marcomm@lasell.edu.  Specific examples include:

Shield

The shield must be used in conjunction with a Lasell University approved mark, it cannot be used as a standalone piece. Uses for the shield can encompass presentations, communication pieces or apparel that already contains an approved Lasell University mark.

Download

• Shield (Vector based best for print and enlargement)
• Shield Reversed (Vector based best for print and enlargement)
• Shield Screen Resolution (Best for digital applications: web, word and PowerPoint)
• Shield Reversed Screen Resolution (Best for digital applications: web, word and PowerPoint)

Color Palette

One of the most important recognition factors is our color palette. Incorporating colors outside of this palette can confuse our audiences and weaken our objectives for visual recognition of our brand.

We also have a secondary color palette that complements our primary colors. Use of a color outside of the secondary color palette is strongly discouraged.

Secondary Colors: You can add secondary colors to add visual interest and intrigue. They should always act in support of the brand's primary colors. That is to say, they should not detract from the primary colors, or adversely affect the color of balance that constitutes the Lasell brand.