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GPS Spotlight: MS in Integrated Marketing Communication

February 25, 2022

MS in Integrated Marketing Communication

A new Master of Science degree in Integrated Marketing Communication at Lasell University offers marketing leaders the professional connections and comprehensive insight needed to advance their careers. 

Burning Glass career data showed more than 200k relevant jobs tied to brand marketing, communications, and consumer outreach in 2021. The new MS program at Lasell addresses core competencies required by leading companies to ensure that graduates are prepared to work on strategic brand inception, risk assessment, reputation management, promotion, and protection. 

“The MS in Integrated Marketing Communication looks at the intersection of successful brand campaigns and associated communications to create cohesive messaging and positioning,” says program chair and professor of communication Janice Barrett. “Through case studies, field projects, and professional internships, students learn how to effectively lead internal teams while successfully targeting external audiences.”

Students take courses in consumer behavior, digital storytelling, crisis communication, marketing research, data analytics, and more. The 36-credit program is available in both fully online and hybrid formats.