Academic Programs

Sports Communication

Sports Communication

 The Communication Major with a concentration in Sports Communication at Lasell has a professional focus, rooted in Connected Learning, that seeks to educate students by promoting self-expression, academic exploration and critical thinking in academic, civic, and career-relevant areas.

Lasell College provides an active learning environment that robustly links learning to multiple experiences.  The community is a collaborative one powered by possibilities, enhanced by high social interaction and meaningful practices. 100% of students complete at least one internship to gain experience and build their resumes. Located just outside of Boston, Lasell is a professional and educational hub of opportunities with small class sizes to provide a co-constructed, supportive learning space. At Lasell, many doors are opened for students, they just have to choose which one to go through.

  • Students in the Sports Communication concentration gain valuable skills and hands-on experience in journalistic reporting about sports, sports public relations campaigns, and social media outreach for sports teams, as well as in working with specialty sports agencies and planning sports events for organizations.
  • Students have numerous opportunities to work at our state-of-the-art Lasell College radio station, WLAS 102.9FMin programming, production, and promotions; in our high-tech digital video production suite; and in the studios of NewTV, Newton's community-access cable television station.
  • Lasell is home to several student- run publications, including: the 1851 Chronicle student newspaper; Tarnished, which celebrates the visual and written arts; and Polished, our award-winning fashion magazine.
  • Lasell's distinguished faculty supports the success of students by linking their academic expertise with professional experience in global communications, social media, film, broadcasting, and journalism.
  • Lasell offers a Fifth Year option to students so they can complete both their bachelor's degree and a Master's of Science in Communication (MSC) in as little as five years.
  • The Communication Major is intentionally multidisciplinary and has concentrations in Creative AdvertisingEntertainment MediaJournalism and Media WritingPublic RelationsRadio and Video Production, and Sports Communication

For more information about the Sports Communication curriculum, click here.

COM208 - Public Relations

In this course, students explore the evolution, theoretical basis for, and practice of professional Public Relations. Students review the history and current practices of Public Relations and examine the differences between: PR and advertising; press relations and public affairs; promotions and news events; marketing and media placements. Students gain insights into the Public Relations function for corporations, high tech companies, government agencies, politics, education, the entertainment industry, sports, and non-profit institutions. Lectures, case studies, readings, group work, guest speakers, and class discussions focus on techniques useful in such areas as local and national publicity, special events, and community and government relations for organizations. Prerequisite: COM 101.

COM209 - Journalism

In this course, students learn reporting and writing techniques necessary to produce a variety of types of articles. Assignments may include politics, sports, entertainment, and interviews. There is discussion of roles of reporters, columnists, editorial writers, editors, photographers, and graphic designers in the daily process of journalism as decisions are made in the news­room as to what stories to cover; what stories, photographs and video clips to publish or broadcast; and on what page to display them or in which order to broadcast them. The various reporting specialties covered in journalism – Health, Education, Business, Arts, Sports, Lifestyle, Entertainment, Travel - are explored. Students have the opportunity to publish their work in the campus newspaper, The 1851 Chronicle. Prerequisite: ENG 102.

COM215 - Radio Production

This course introduces students to the basics of radio production. Students learn announcing techniques, the fundamentals of microphones and sound mixing, as well as the skills to produce quality radio. The course also provides a general overview of the behind-the-scenes radio business and industry. Projects include a news announcement, radio interview, public service announcement, and a short music format radio show. Much of this class takes place outside of the classroom at the Lasell College Radio station.

COM309 - Sports Communication

This course explores the dynamic organizations and diverse professions reflective of the sports communication field while emphasizing the fundamentals of good public relations and solid journalism. Types of organizational inquiry will include major television, radio and digital networks, leading magazines and newspapers, college athletics and professional sports as well as marketing and advertising firms. Topics covered will span journalism and publishing, community, media and public relations, marketing and advertising as well as digital and social media. In this course, students will learn how to research and write for broadcast, digital and print media; how to define, develop, and deliver effective sports communication campaigns; how to use mass and social media platforms for brands, personalities and teams; and how to manage and mitigate crisis communication.

SMGT101 - Sport & Society

This course explores the factors that shape sport in a culture and how sport mirrors the society in which it exists. It examines the contributions of recreational and competitive sport to a culture. It includes the role of business in sport and how business interests in sport have served as a catalyst for growth.

SMGT102 - Contemporary Sport Management

This course provides an overview of general principles and practices of the sport industry, covering all facets of sport management, including leadership, sociology, marketing, legal aspects, finance, and governance, in both professional and amateur sports setting. Students learn and understand those unique aspects of sport management that distinguish it from other management fields. Students gain an increased awareness of various career opportunities in the sport industry.

SMGT202 - Ethics in Sport

This course examines theories of ethics as well as personal moral development as applied to sports. It explores the importance of personal ethics and organizational responsibility and the role of professional ethics in sport management. Prerequisite: SMGT102

SMGT304 - Sports Information & Communication

This course examines the fundamentals in sport information, publicity, and promotions. Preparation of news releases, local features, publications of programs and brochures, statistical breakdowns, dealing with the press, and the promotion of specific events, teams, and individuals are included. Prerequisite: ENG 102 & SMGT102