The Graphic Design Major is a comprehensive and balanced program that illuminates the basic principles of effective visual communication. Students develop professional skills and a personal esthetic that form a foundation for successful graphic design careers. Theoretical and practical studio experience in illustration, animation, photography, typography, and digital design for the web and other forms of multimedia are at the core of the Graphic Design Major.
Graphic design courses fully embrace Lasell's educational philosophy of Connected Learning by challenging students with "real world" design projects. Students learn essential business practices, become fluent in the necessary terminology, address a client's needs through conceptual drawings, and bring the project through to a successful solution. They are introduced to a modern graphic design studio environment, using the latest and most powerful digital hardware and software. As a capstone experience, each student in the Graphic Design major develops an electronic portfolio that documents his or her educational experiences from the first year through graduation. Graduates receive a Bachelor of Arts in Graphic Design from the Art and Graphic Design Department.