Fashion Communication and Promotion

Students studying Fashion Communication and Promotion draw upon an in-depth understanding of fashion journalism and fashion marketing, in which communication techniques are applied in a context dominated by novelty and change. Mass media, writing, public relations, and advertising courses are combined with fashion courses covering fashion history, product analysis, trend forecasting, styling, photography, and promotion in a global context to prepare students for careers in the growing fashion media industry.

Lasell’s fashion courses will leave graduates qualified for entry-level positions in fashion journalism with professional media environments such as fashion magazines, fashion and style newspaper sections and websites, television, and film, as well as in the fashion marketing and public relations profession, developing and promoting branded products, including both apparel and non-apparel companies and clients. Graduates receive a Bachelor of Arts degree from the Fashion Department.

View the Fashion Communication and Promotion major Curriculum requirements.

Fashion Students | Moments in Paris

  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris
  • Fashion Students | Moments in Paris

News Highlight

President Alexander Responds to the Tragedy in Orlando  Thursday, June 16, 2016We the people of the United States cherish our freedoms. Whether it be the freedom to say what we want, to assemble in groups of our choosing, to follow the religions of our choice, to vote as our conscience demands, to own and carry weapons, to start new businesses and make money, and to move about as we please -- these are values we hold dear and are reluctant to compromise.

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