# Integrated Marketing Communication Concentration

The Master of Science in Communication with a concentration in Integrated Marketing Communication covers public relations, promotions, and interpersonal communications into a coordinated program of total communications.In the program, you will learn how to help organizations build their brand by communicating with target audiences, advertising, sales promotion, publicity, direct marketing, event sponsorship, and the Internet.

Two Electives: 6 credits*Students may take any courses offered at the graduate level to fulfill their elective credits. View course options here.*

Course Code | Course Title | Credits |
---|---|---|

Major Requirements | ||

Choose 2 from the following: | ||

MATH207 | Applied Trigonometry | 3 |

MATH210 | Math Applied to Science | 3 |

MATH212 | Finite Mathematics | 3 |

MATH307 | Calculus III | 4 |

MATH320 | Differential Equations | 4 |

MATH325 | Linear Algebra | 3 |

MATH328 | Mathematics Applied to Management | 3 |

MATH330 | Mathematical Modeling | 3 |

MATH338 | Mathematical Statistics | 3 |

Core Courses | ||

MATH205 | Calculus I | 4 |

MATH206 | Calculus II | 4 |

MATH208 | Statistics | 3 |

#### HIST123 - American Civilization I

This course examines the chief political, social, and cultural features of American society as they have developed through the period of Reconstruction. Emphasis is on Colonial America, the War of Independence, the Constitution, and the emergence of the Republic through the Civil War.

#### HIST124 - American Civilization II

This course is a continuation of HIST 123 from the period of Reconstruction to the present. Emphasis is on reconstruction, industrialization, immigration, constitutional issues, and the emergence of American foreign policy. There is some examination of American political life in the nuclear age.