MS in Communication: Public Relations

Overview

Master of Science in Communication

Developing relationships with the media, the government, and the community at large is an indispensable function at a wide range of businesses and organizations. By earning a public relations degree, you will develop knowledge and skills in legal and ethical issues, analytics, theory, and creative practice to become a leader in any organization or PR firm.

The 36 credits of coursework includes:

  • 21 credits of the core MS in Communication curriculum
  • 9 credits of Public Relations concentration courses
  • 6 credits of Communication electives
  • Capstone internship, research project, thesis, or comprehensive examination

Curriculum

COURSE CODE COURSE TITLE CREDITS
Concentration Courses
COM713 Writing for Public Relations 3
COM721 Principles of Public Relations 3
COM722 Crisis Communication 3
MSC Core Requirements
COM701 Communication, Ethics, & Society 3
COM702 Organizational Communication 3
COM703 Communication Research 3
COM705 Media Relations 3
COM709 Negotiations & Conflict Resolution 3
COM738 Persuasion & Public Opinion 3
Choose 1 from the following:
COM796 Comprehensive Examination 3
COM797 Thesis 3
COM798 Special Study Project 3
COM799 Professional Internship 3

Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits

Course Schedule

<strong>Summer 2016 Course Schedule</strong>

Fall 2016

Fall Main Session, 9/6-12/6
Fall Session I, 9/6-10/25
Fall Session II, 10/26-12/14

Course NumberNameFormatDay/TimeSession Dates
COM 701 Communication, Ethics, & Society Hybrid M. 9/12, 6:30 p.m.-9 p.m. 9/6-12/6
COM 703 Communication Research Hybrid T. 9/6, 6:30 p.m.-9 p.m. 9/6-12/6
COM 713 Writing for Public Relations Hybrid R. 9/8, 6:30 p.m.-9 p.m. 9/6-12/6
COM 722 Crisis Communication Hybrid W. 9/7, 6:30 p.m.-9 p.m. 9/6-12/6
COM 724 International Corporate Communication Hybrid M. 9/19, 6:30 p.m.-9 p.m. 9/6-12/6
COM 725 Advertising Hybrid R. 9/15, 6:30 p.m.-9 p.m. 9/6-12/6
COM 742 Integrated Marketing Communications Hybrid T. 9/13, 6:30 p.m.-9 p.m. 9/6-12/6
COM 796 Comprehensive Examination
Prereq: COM 703
Online TBA 9/6-12/6
COM 797 Thesis
Prereq: COM 703, Instructor Permission
Online TBA 9/6-12/6
COM 798 Special Study Project
Prereq: COM 703
Online TBA 9/6-12/6
COM 799 Professional Internship Online TBA 9/6-12/6
COM 701 Communication, Ethics, & Society Online Fall I 9/6-10/25
COM 703 Communication Research Online Fall I 9/6-10/25
COM 709 Negotiations & Conflict Resolution Online Fall I 9/6-10/25
COM 713 Writing for Public Relations Online Fall I 9/6-10/25
COM 721 Principles of Public Relations Online Fall I 9/6-10/25
COM 751 Health Communication Online Fall I 9/6-10/25
COM 705 Media Relations Online Fall II 10/26-12/14
COM 722 Crisis Communication Online Fall II 10/26-12/14
COM 738 Persuasion & Public Opinion Online Fall II 10/26-12/14
COM 750 Intercultural Communication Online Fall II 10/26-12/14
COM 756 Health Promotions & Campaigns Online Fall II 10/26-12/14

Spring 2017

Spring Main Session, 1/17-5/4
Spring Session I, 1/17-3/7
Spring Session II, 3/21-5/9

Course NumberNameFormatInstructorDay/TimeSession Dates
COM 702 Organizational Communication Hybrid (1st on-campus meeting 1/18) TBA W 6:30 PM - 9:00 PM 1/17 - 5/4
COM 703 Communication Research Hybrid (1st on-campus meeting 1/23) Laramee, Michael M 6:30 PM - 9:00 PM 1/17 - 5/4
COM 705 Media Relations Hybrid (1st on-campus meeting 1/18) TBA W 6:30 PM - 9:00 PM 1/17 - 5/4
COM 709 Negotiations & Conflict Resolution Hybrid (1st on-campus meeting 1/19) Santos, Jovonte R 6:30 PM - 9:00 PM 1/17 - 5/4
COM 738 Persuasion & Public Opinion Hybrid (1st on-campus meeting 1/17) Alland, Helene T 6:30 PM - 9:00 PM 1/17 - 5/4
COM 796 Comprehensive Examination (Prereq: COM703 B- or better) Online Barrett, Janice Online 1/17 - 5/4
COM 797 Thesis (Prereq: COM703 B- or better & permission from instructor) Online Janbek, Dana Online 1/17 - 5/4
COM 798 Special Study Project (Prereq: COM703 B- or better) Online Laramee, Michael Online 1/17 - 5/4
COM 799 Professional Internship Online Burrows, Sarah Online 1/17 - 5/4
COM 709 Negotiations & Conflict Resolution Online Barrett, Janice Session I 1/17 - 3/7
COM 713 Writing for Public Relations Online O'Connor, Jo Session I 1/17 - 3/7
COM 744 Integrated Marketing Com Planning Online O'Connor, Jo Session I 1/17 - 3/7
COM 758 Branding Health Services Online Greene, Neil Session I 1/17 - 3/7
COM 703 Communication Research Online Borden, Dan Session II 3/21 - 5/9
COM 721 Principles of Public Relations Online Janbek, Dana Session II 3/21 - 5/9
COM 725 Advertising Online Borden, Dan Session II 3/21 - 5/9
COM 756 Health Promotions & Campaigns Online TBA Session II 3/21 - 5/9

Admission Requirements

Candidates seeking admission to Lasell College's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission.  The TOEFL may be waived for students whose native language is English or students who have successfully completed a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Lasell's Communication graduate degree program offers three concentrations: Public RelationsIntegrated Marketing Communications, and Health Communication.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework *
  3. Two professional letters of recommendation from either faculty or employers
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  5. Resume

A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.*

Materials should be addressed to:
The Office of Graduate Enrollment
Lasell College
1844 Commonwealth Ave. 
Newton, MA 02466