Offering both a strong theoretical foundation and opportunities for professional application, the Public Relations concentration equips students with the experience necessary to develop targeted messages, identify key audiences, and work with stakeholders and the media to effectively communicate a brand.
Master skills at the forefront of the field
Topics addressed in the Public Relations concentration include:
Learn in a stimulating, professional environment
As a Lasell graduate student, you will be immersed in an engaging and professional environment that values each student’s experiences and insights. You will develop meaningful relationships with faculty members – whether you take classes on-campus or online – and benefit from their experience as it relates to both your coursework and your professional goals. Throughout the program, you’ll engage with emerging topics such as data analytics – a key capability in a competitive job market – and develop proficiency in media and government relations, crisis communication, and legal and ethical issues, positioning you to take your career in public relations to the next level or confidently enter the field.
Engage and connect to amplify your education
At Lasell, all classes – both online and in person – are capped at 23 students, which enables active learning that is collaborative and personalized. Over the course of your program, you'll work closely with dedicated faculty who bring real-world experience to the classroom, and have opportunities to align your education with specific goals through student-driven projects such as a Capstone research project or internship.
Thanks to a vibrant community of working professionals and a wide range of available services, graduate students are positioned to develop their expertise and advance their career. As a Lasell graduate student you will have the opportunity to:
A rewarding career path
Graduates of the Public Relations concentration pursue work in media, government, business, and the non-profit sector. Our graduates are well positioned to succeed in roles that include:
|COURSE CODE||COURSE TITLE||CREDITS|
|MSC Core Requirements|
|COM701||Communication, Ethics & Society||3|
|COM709||Negotiations & Conflict Resolution||3|
|COM738||Persuasion & Public Opinion||3|
|COM713||Writing for Public Relations||3|
|COM721||Principles of Public Relations||3|
|Choose 1 from the following:|
|COM798||Special Study Project||3|
Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits
|Main Session, 1/16 - 5/7|
|Spring Session I, 1/16 - 3/6|
|Spring Session II, 3/19 - 5/7|
|Course Number||Name||Format||Instructor||Day/Time||Session Dates|
|COM 702||Organizational Communication||Hybrid: 1st on-campus meeting 1/22||Laramee, Michael||M 6:30 PM - 9:00 PM||1/16 - 5/7|
|COM 705||Media Relations||Hybrid: 1st on-campus meeting 1/17||Barrett, Janice||W 6:30 PM - 9:00 PM||1/16 - 5/7|
|COM 709||Negotiations & Conflict Resolution||Hybrid: 1st on-campus meeting 1/18||Barrett, Janice||R 6:30 PM - 9:00 PM||1/16 - 5/7|
|COM 721||Principles of Public Relations||Hybrid: 1st on-campus meeting 1/18||Alland, Helene||T 6:30 PM - 9:00 PM||1/16 - 5/7|
|COM 738||Persuasion & Public Opinion||Hybrid: 1st on-campus meeting 1/16||Bailey, Douglas||Main Session||1/16 - 5/7|
|COM 796||Comprehensive Examination
Prereq: COM 703 Min Grade: B-
|Online||Barrett, Janice||Main Session||1/16 - 5/7|
|COM 798||Special Study Project
Prereq: COM 703 Min Grade: B-
|Online||Laramee, Michael||Main Session||1/16 - 5/7|
|COM 799||Professional Internship||Online||Vicente, Erin||Main Session||1/16 - 5/7|
|COM 713||Writing for Public Relations||Online||O'Connor, Joanne||Session I||1/16 - 3/6|
|COM 744||Integrated Marketing Com Planning||Online||O'Connor, Joanne||Session I||1/16 - 3/6|
|COM 758||Branding Health Services||Online||Rizzo, Ricci||Session I||1/16 - 3/6|
|COM 703||Communication Research||Online||Laramee, Michael||Session II||3/19 - 5/7|
|COM 721||Principles of Public Relations||Online||Janbek, Dana||Session II||3/19 - 5/7|
|COM 725||Advertising||Online||Borden, Dan||Session II||3/19 - 5/7|
Candidates seeking admission to Lasell College's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.
*A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.
Materials should be addressed to:
The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466