B.A. in Public Relations
Public Relations Major at Lasell
The B.A. in Public Relations major prepares media literate, digitally adept graduates for PR careers in areas such as corporate communications, public affairs, and promotions in a wide range of public and private sectors. By blending theoretical perspectives with hands-on learning, the program immerses students in the study of PR principles and practices including strategic communication, media relations, campaign planning and evaluation.
Program Features
The program features many extracurricular opportunities to give students leadership/team experience and portfolio material. These experiences include:
- Opportunities for students to apply their knowledge in student media outlets including the 1851 Chronicle print and digital newspaper, Lasell Community Television (LCTV) and WLAS radio.
- The program culminates with students completing at least one required internship and a capstone experience in which they develop a digital portfolio to showcase their undergraduate projects and skills.
- Students are required to do at least one internship and encouraged to study either abroad or domestically.
What You'll Learn
From your first day, you’ll take courses in your major and advance towards graduation with a yearly plan. Not sure what classes to take? We’ll help you create the perfect plan.
Learning Outcomes
The following learning outcomes delineate what we strive for students to achieve when they complete a major program of study in Public Relations:
- Communicate clearly and effectively with diverse audiences through writing, oral and non-verbal methods in styles demanded by platform and discipline.
- Critically analyze the content, functions, effects and ethics of media in a diverse, global society.
- Formulate applied communication research questions and employ quantitative or qualitative methods to gather, analyze, and share findings.
- Employ tools and technology within industry standards to plan and implement communications to achieve strategic public relations objectives and evaluate results.
- Identify and articulate one’s skills, strengths and experiences relative to public relations career goals, and identify areas necessary for professional growth.
For a complete list of courses and learning outcomes, view the Academic Catalog >>
Accelerated Master's ProgramSave time and money — earn your graduate degree in just 1 year with the Accelerated Master's program. Learn more and how to apply >> Undergraduate alumni return to Lasell for second (or third!) degrees |
Career Success in the Public Relations Industry
Our students have interned with:
- Viacom
- Converse, Inc.
- Dunkin Brands, Inc.
- Madison Square Garden
- Reebok Global Headquarters
- The Boston Celtics
- The New England Patriots
- The Boston Globe
- The Boston Hearld
- iHeart Media
Our alumni work for:
- Publicist
- Media liaison
- Public affairs officer
- Community relations coordinator
- Media planner
- Speech writer
- Press secretary
- Corporate communications director
- Event coordinator
- PR account executive