Designed for the working professional who wants to focus on a particular area of study, the Marketing certificate provides a substantial base that can be used for career advancement or continuation in Lasell’s Master of Science in Management Program. Each certificate is composed of five three-credit courses and can be completed within nine months. Candidates to the certificate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.
Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents.
The curriculum is made up of 15 credits (5 courses).
- 12 required course credits (4 courses)
- 3 management credits (1 course) choose from MGMT740 and MGMT744
This course explores how and why consumers behave the way they do. Consumers can be individual households buying goods and services for their own consumption or they can be buyers in industrial and other business-related markets. The course takes an interdisciplinary, in-depth approach to the study of buyer behavior.
This course provides an in-depth study of the marketing research process and how data analytics are an integral part to strategic decision making in the current business environment. The course will integrate the primary research process with secondary data analytics and review the tools used to gather, interpret, analyze and present data to management for better decision-making. Through a project-based approach, students will learn how to conduct research and integrate data analytics in a manner relevant to the business challenge.
The purpose of this course is to explore the nature of marketing in a global context. This includes the decision of extending or adapting domestic marketing strategies for use abroad and the special demands of managing the marketing functions globally. Major emphasis is on developing global marketing strategies. However, the course also addresses issues of importance to entrepreneurs just entering global markets.
Candidates seeking admission to a certificate program must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission.
- Online application
- Official transcripts of all college-level coursework *
- A one page personal statement describing your goals, strengths and potential for achievement in graduate school
*Materials should be submitted at :
The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466