The Sport Leadership concentration provides the broadest foundation within the Sport Management program. Encompassing the skills of a traditional MBA and a specific focus on issues related to sports, coursework addresses everything from operations and finance to media relations and service for an increasingly global set of stakeholders and fans. While most graduates pursue rewarding careers in the industry, others leverage their widely applicable leadership skills in advanced positions in other fields. Prepare for any number of careers within the sporting world – and beyond.
A convenient online approach
- 36 credits of coursework: 24 credits in the core program curriculum; nine credits of concentration-specific courses; 3-credit capstone
- All coursework is completed online using Lasell’s easy-to-use learning platform
- 8-week modules are flexible and affordable
For the love of the game
If you love sports, Lasell’s Sport Leadership concentration will help you transform your passion into a meaningful career. From a broad knowledge of industry trends to specific training through an intensive capstone internship or research project, you will gain the skills necessary to succeed in sport-related fields. What’s more, the Sport Leadership concentration not only prepares students for successful careers in the sporting industry but also provides the vital management and communication skills needed to succeed in leadership positions of all types.
A student-first philosophy
We maintain intentionally small class sizes that enable highly collaborative, personalized learning. You’ll work closely with exceptional teachers – many of whom are working professionals – over the course of your program, and have opportunities to develop a curriculum aligned with your specific goals through student-driven projects such as a direct study, which enables you to dive deeply into a research project of your choosing. In addition, our advisory board comprises prominent professionals in the field who provide valuable connections to the broader sport industry, positioning you to pursue internships and real-world work experience with top organizations in the Boston area and beyond.
Our curriculum will help you build the skill set you need to advance in the field of Sport Management Leadership.
This course analyzes contemporary issues including the use of performance enhancing drugs, gambling, escalating salaries, violence, and institutional cheating in sports. Case studies are investigated and students engage in critical thinking and discussions to understand what has created these issues.
This course gives students a thorough overview of the multi-billion dollar sport sponsorship and marketing industry. In this era of globalization, all facets of this growing industry are analyzed including advertising, promotions, sponsorships, product licensing, and market segmentation. Principles of marketing and marketing management and how these relate to the global sport industry are introduced.
This course introduces the fundamental tenets of the law and familiarizes students with legal structure and basic legal terminology. Various aspects of law are examined including negligence, tort law and risk management, and how they impact the sports industry. In addition, legal issues that relate to professional sport leagues and amateur governing bodies are analyzed.
Financial Management in the Sport Industry is a study of the principles, theories, and competencies essential for working with the fiscal and economic conditions and factors involved in global sport organizations. This course will provide students with basic fiscal and economic principles, strategies, and techniques essential for the leadership, management, and administration of global sports programs. Course activities and requirements have been designed to familiarize the student with the fiscal, economic, budgeting, sources of funding, and impact analyses issues associated with sport in a global society.
This course will examine leisure behavior primarily from sociological, historical and philosophical perspectives, although current contributions to the understanding of leisure behavior will be incorporated when appropriate. Emphasis will be given to understanding the role of social and historical forces in shaping leisure behavior.
Examines the role of managers as ethical and responsible thought leaders, problem solvers and change agents. The complexities of, and challenges associated with, managing and leading change in a rapidly changing, international, diverse and information-based environment are emphasized. Through discussion, case analysis, role playing, decision-making simulations, and experiential exercises, students explore the responsibilities of contemporary business and the complex issues of leading and guiding organizations in a turbulent environment.
his course addresses management practices and procedures within the sports and entertainment industry, with an emphasis on sports management procedures and operational scenarios. Students in this course explore professional and amateur athletics, organizational structures, sports operations and logistics, and sports business models
Research in Sport Management requires students to identify, describe, analyze, and report on a sport industry issue or problem at their own workplace by drawing on the relevant literature. The issue could be related to collective bargaining, the introduction of new technology in sport, sexual harassment, sport marketing, employment equity, overtime working, worker motivation and productivity, seniority, discipline, or management rights. Final product for the course is a research paper/project covering an in-depth analysis of a sport industry problem or issue, including a review of the literature, data analysis, and findings/recommendations. Prerequiste: Earned at least 21 credits & Permission of Instructor required
The world of fundraising has become increasingly complex, and knowledge of the various components of fundraising is now essential for anyone wanting to work and advance in this field. This online course introduces students to every major facets of fundraising: the annual fund, working with volunteers, writing successful proposals and grants, capital campaigns, special events, board relations, donor research, and the legal and ethical responsibilities of nonprofit organizations.
Executive and sStrategic leadership is often referred to as the highest level and most complex planning activity in any organization. This is also true for sport organizations. This course introduces students to the executive and strategic leadership processes in the sport industry and does so by placing them in the role of Commissioner, Athletic Director or Sport manager. In this role, students will be required to make and defend a broad range of strategic decisions. This class will focus almost exclusively on comprehensive case analysis, or the strategic analysis and decision-making processes used in the sport industry.
International Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.
This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.
The purpose of this course is to provide students with tools for effective writing and reporting of research and projects in the sport industry. The prerequisite for this course is SMGT 780, Research & design in the Sport Industry, an introduction to research methods and designs in the sport industry. SMGT 781 will briefly review some important issues relating to writing and reporting of data and information across the sport industry. Writing and publication practices will be examined in relation to grant funding, publication, and professional presentations in Sport Management education and the Sport Industry.
This three (3) credit course is designed for students to acquire field experience in the Sport Industry. 797 includes supervised work for 150 hours in a sport management setting. Practical experience can be gained in any number of positions including sales, marketing, public relations, operations, facilities, athletic administration (in schools or higher education), event management, or other segments of the sport industry. Prerequisite: Students must have completed a minimum of 27 credit hours & Instructor Approval
Candidates seeking admission to Lasell University's Sport Management graduate degree or certificate programs must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.
Admission Requirements Checklist:
- Online application
- Official transcripts of all college-level coursework *
- A one-page personal statement describing your goals, strengths, and potential for achievement in graduate school
A cumulative grade point average of 3.0 is recommended for recent college graduates with fewer than three years of professional work experience.*
Materials should be submitted through MyPortal or emails to firstname.lastname@example.org:
The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466