Overview

The Master of Science in Communications with a Concentration in Digital Media prepares students to be effective in today’s changing media landscape through expertise in social media, digital storytelling, and data analytics. Using case studies and interactive projects, you will gain skills to drive strategy for media campaigns, craft compelling digital stories, create platforms to engage diverse audiences, and measure the impact of media campaigns.

Accelerate your success

Join Lasell’s vibrant community of working professionals and gain access to a wide range of resources to develop your expertise and expand your network. As a Lasell graduate student, you will:

  • Benefit from the experience of your faculty and peers, who bring deep expertise and a unique point of view to every class discussion and group project
  • Expand your network and learn to position yourself as a leader in your field
  • Engage with an active alumni community
  • Participate in career services programs that include webinars on salary negotiations and developing a career plan

Connect learning to practice

Lasell’s philosophy of Connected Learning provides you with opportunities to draw on both your professional experience and newly acquired knowledge and skills to enhance your career prospects. Rigorous coursework is complemented by opportunities to put learning into practice, including a Capstone research experience and lectures from industry leaders (in person and via live stream) who present and discuss their work.

Curriculum

The MS in Communications with a concentration in Digital Media is a flexible curriculum that advances students' professional interests and goals through hybrid and online formats.

The curriculum includes a capstone in which you can choose 1 out of 4 options: professional internship, comprehensive exam, thesis, or special study project.  

The program is structured as followed:

  • 36 credits are required, of which up to 6 may be waived based on prior academic work.
    • 21 credits (7 courses) comprise the core offerings.
    • 9 required concentration credits (3 courses)
    • 6 related elective credits (2 courses) Students may take any courses offered at the graduate level to fulfill their elective credits.
COM701
Communication, Ethics & Society
3 credits
COM702
Organizational Communication
3 credits
COM703
Communication Research
3 credits
COM705
Media Relations
3 credits
COM709
Negotiations & Conflict Resolution
3 credits
COM738
Persuasion & Public Opinion
3 credits
COM733
Social Media
3 credits
COM734
Digital Media Analytics
3 credits
COM735
Digital Storytelling
3 credits
COM796
Comprehensive Examination
3 credits
COM797
Thesis
3 credits
COM798
Special Study Project
3 credits
COM799
Professional Internship
3 credits

Requirements

Candidates seeking admission to Lasell University's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework*
  3. A one-page personal statement describing your goals, strengths, and potential for achievement in graduate school
  4. Resume

*A cumulative grade point average of 3.0 is recommended for recent college graduates with fewer than 3 years of professional work experience.

Materials can be provided through MyPortal or emailed to gradinfo@lasell.edu