Brand & Identity Center - Positioning

Our positioning is the simplest expression of what Lasell College stands for. It highlights our strengths, captures our personality, and communicates what the world expects from all Lasell graduates. It's the backbone of our brand.

key messages

Our positioning articulates our unique role and how we want to be thought of in the minds of our most important audiences. It's meant to both inspire our brand and to serve as the most concise statement of what Lasell stands for.

Key Message

messaging map

This diagram organizes key messages into a hierarchy to ensure that communications are clear, consistent, and compelling. The messaging map informs what we talk about, while our voice is how we talk about it. (view a larger version)

Messaging Map