Brand & Identity Center - Fonts


Our words carry weight, and so does our typography. The size, font, and style of the typeface we choose is one of the most recognizable aspects of the Lasell College brand. It can reinforce our bold and inspirational voice, or back up a smart and insightful idea.

Picking the appropriate typeface is just the beginning. Setting the proper hierarchy and combining font weights both play a significant role in making sure our type speaks loud and clear.

Lasell College - typeface

Type  Hierarchy

It's important to maintain a clear hierarchy in your choice of type styles for each design. This creates rhythm and consistency, and it sets the pace for your reader. Each communication we create will have its own specific needs and requirements, so use this sample page as a guide to maintain a proper hierarchy.

Lasell College - typeface hierarchy